We are live on
!
Find out more
PCM
Prentice Capital Management Portfolio holdings
AUM
$45.7M
1-Year Est. Return
2.65%
This Fund
S&P 500
This Quarter
Est. Return
-6.34%
1 Year Est. Return
-2.65%
3 Year Est. Return
+103.74%
5 Year Est. Return
-1.28%
10 Year Est. Return
–
AUM
$57.2M
AUM Growth
-$799K
(-1.4%)
Cap. Flow
+$9.68M
Cap. Flow
% of AUM
16.92%
Top 10 Holdings %
Top 10 Hldgs %
80.4%
Holding
31
New
9
Increased
4
Reduced
9
Closed
4
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Wayfair
W
|
+$6.24M |
| 2 |
Bumble
BMBL
|
+$3.16M |
| 3 |
American Airlines Group
AAL
|
+$3.01M |
| 4 |
Snap
SNAP
|
+$2.6M |
| 5 |
Deckers Outdoor
DECK
|
+$1.62M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
JetBlue
JBLU
|
+$4.13M |
| 2 |
Peloton Interactive
PTON
|
+$2.41M |
| 3 |
NextNav
NN
|
+$1.78M |
| 4 |
Boeing
BA
|
+$1.73M |
| 5 |
Groupon
GRPN
|
+$1.27M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Communication Services | 37.42% |
| 2 | Consumer Discretionary | 26.86% |
| 3 | Industrials | 16.29% |
| 4 | Technology | 11.25% |
| 5 | Financials | 4.06% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
|
1
Groupon
GRPN
$1.03B
| $12.8M | 22.35% |
681,427
-100,267
| -13% | -$1.27M |
|
|
2
Snap
SNAP
$7.96B
| $5.99M | 10.47% |
687,638
+249,330
| +57% | +$2.6M |
|
|
3
Wayfair
W
$11.8B
| $4.8M | 8.4% |
+150,000
| New | +$6.24M |
|
|
4
Peloton Interactive
PTON
$2.85B
| $4.31M | 7.54% |
682,727
-306,590
| -31% | -$2.41M |
|
|
5
NextNav
NN
$1.79B
| $4.01M | 7.01% |
329,501
-147,471
| -31% | -$1.78M |
|
|
6
JetBlue
JBLU
$2.13B
| $3.88M | 6.78% |
805,017
-628,299
| -44% | -$4.13M |
|
|
7
Boeing
BA
$169B
| $3.24M | 5.66% |
18,978
-10,000
| -35% | -$1.73M |
|
|
8
Bumble
BMBL
$387M
| $2.55M | 4.46% |
587,517
+484,804
| +472% | +$3.16M |
|
9
SoFi Technologies
SOFI
$19.6B
| $2.32M | 4.06% |
199,581
| – | – |
|
|
10
American Airlines Group
AAL
$9.82B
| $2.11M | 3.69% |
+200,000
| New | +$3.01M |
|
|
CALY
11
Callaway Golf Company
CALY
$3.28B
| $2.1M | 3.68% |
319,379
| – | – |
|
12
Herbalife
HLF
$1.3B
| $2.01M | 3.52% |
233,472
| – | – |
|
13
Lyft
LYFT
$5.86B
| $1.35M | 2.36% |
+113,623
| New | +$1.48M |
|
14
American Eagle Outfitters
AEO
$2.94B
| $1.24M | 2.17% |
+106,834
| New | +$1.53M |
|
|
15
Deckers Outdoor
DECK
$14.1B
| $1.12M | 1.95% |
+10,000
| New | +$1.62M |
|
16
PENN Entertainment
PENN
$2.84B
| $552K | 0.96% |
33,828
+8,840
| +35% | +$173K |
|
|
TBCH
17
Turtle Beach Corp
TBCH
$238M
| $547K | 0.96% |
+38,333
| New | +$639K |
|
18
GoPro
GPRO
$120M
| $531K | 0.93% |
800,638
+725,511
| +966% | +$640K |
|
19
Abercrombie & Fitch
ANF
$4.55B
| $454K | 0.79% |
+5,940
| New | +$640K |
|
|
VSXY
20
Victoria's Secret
VSXY
$7.09B
| $347K | 0.61% |
+18,658
| New | +$549K |
|
|
OTLY
21
Oatly Group
OTLY
$476M
| $202K | 0.35% |
20,572
-1
| -0% | -$11 |
|
22
GrowGeneration
GRWG
$84.7M
| $180K | 0.31% |
166,822
| – | – |
|
23
National Vision
EYE
$1.76B
| $144K | 0.25% |
11,296
-7,934
| -41% | -$93.8K |
|
24
AdvisorShares Pure US Cannabis ETF
MSOS
$814M
| $144K | 0.25% |
55,000
| – | – |
|
|
SNBR
25
DELISTED
Sleep Number
SNBR
| $110K | 0.19% |
+17,287
| New | +$231K |
|
Similar funds
CM
MCMC
SM
RRC
CG
NPCM
OC
FCM
Prentice Capital Management's Q1 2025 Portfolio in Review
As of Q1 2025, Prentice Capital Management held 31 positions worth $57.2M, down 1.4% from $58M the previous quarter. Its ten largest holdings account for 80% of the portfolio.
Prentice Capital Management deployed $9.68M of net new capital in Q1 2025, opening 9 new positions and adding to 4 existing holdings. Its largest new stake was Wayfair: 150,000 shares worth $4.8M.
By sector, the portfolio is most concentrated in Communication Services at 37% of assets, up from 26% a quarter earlier, followed by Consumer Discretionary and Industrials.
On the sell side, the largest reduction was JetBlue, an estimated $4.13M trimmed.
- Prentice Capital Management's largest Q1 2025 buy was Wayfair: 150,000 shares worth $4.8M.
- Prentice Capital Management added most to Bumble in Q1 2025, an estimated $3.16M increase.
- Prentice Capital Management's biggest Q1 2025 reduction was JetBlue, cutting an estimated $4.13M.
- Prentice Capital Management fully exited United Natural Foods in Q1 2025, selling an estimated $979K.
- Prentice Capital Management's ten largest holdings make up 80% of its $57.2M portfolio in Q1 2025.
- Prentice Capital Management opened 9 new positions and closed 4 in Q1 2025.
- Prentice Capital Management's portfolio value fell 1.4% quarter-over-quarter to $57.2M.
Based on Prentice Capital Management's 13F filing for Q1 2025, filed 15 May 2025.