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Prentice Capital Management Portfolio holdings

AUM $45.7M
1-Year Est. Return 2.65%
This Fund
S&P 500
This Quarter Est. Return
+40.31%
1 Year Est. Return
-2.65%
3 Year Est. Return
+103.74%
5 Year Est. Return
-1.28%
10 Year Est. Return
–
AUM
$58M
AUM Growth
+$13M
Cap. Flow
-$1.37M
Cap. Flow %
-2.36%
Top 10 Hldgs %
94.39%
Holding
30
New
3
Increased
3
Reduced
14
Closed
8

Top Buys

Rank Stock Value
1
JBLU icon
JetBlue
JBLU
+$9.04M
2
GRPN icon
Groupon
GRPN
+$6.11M
3
BA icon
Boeing
BA
+$4.55M
4
CALY
Callaway Golf Company
CALY
+$2.9M
5
EYE icon
National Vision
EYE
+$210K

Top Sells

Rank Stock Value
1
COMP icon
Compass
COMP
+$6.33M
2
LYFT icon
Lyft
LYFT
+$6.3M
3
PTON icon
Peloton Interactive
PTON
+$1.81M
4
SNAP icon
Snap
SNAP
+$1.56M
5
UNFI icon
United Natural Foods
UNFI
+$1.36M

Sector Composition

Rank Sector Weight
1 Industrials 28.74%
2 Communication Services 26.24%
3 Consumer Discretionary 20.93%
4 Technology 12.93%
5 Financials 5.3%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JBLU icon
1
JetBlue
JBLU
$2.13B
$11.3M 19.42%
1,433,316
+1,333,016
+1,329% +$9.04M
GRPN icon
2
Groupon
GRPN
$1.03B
$9.5M 16.37%
781,694
+581,943
+291% +$6.11M
PTON icon
3
Peloton Interactive
PTON
$2.85B
$8.61M 14.83%
989,317
-232,656
-19% -$1.81M
NN icon
4
NextNav
NN
$1.79B
$7.42M 12.79%
476,972
-660
-0.1% -$8.79K
BA icon
5
Boeing
BA
$169B
$5.13M 8.84%
+28,978
New +$4.55M
SNAP icon
6
Snap
SNAP
$7.96B
$4.72M 8.14%
438,308
-138,526
-24% -$1.56M
SOFI icon
7
SoFi Technologies
SOFI
$19.6B
$3.07M 5.3%
199,581
-50,536
-20% -$656K
CALY
8
Callaway Golf Company
CALY
$3.28B
$2.51M 4.33%
+319,379
New +$2.9M
HLF icon
9
Herbalife
HLF
$1.3B
$1.56M 2.69%
233,472
-379
-0.2% -$2.82K
UNFI icon
10
United Natural Foods
UNFI
$3.04B
$979K 1.69%
35,832
-58,888
-62% -$1.36M
BMBL icon
11
Bumble
BMBL
$387M
$836K 1.44%
102,713
-140,131
-58% -$1.08M
PENN icon
12
PENN Entertainment
PENN
$2.84B
$495K 0.85%
24,988
-12
-0% -$236
TLRY icon
13
Tilray
TLRY
$493M
$290K 0.5%
21,779
+11,779
+118% +$173K
GRWG icon
14
GrowGeneration
GRWG
$84.7M
$282K 0.49%
166,822
– –
HYFM icon
15
Hydrofarm Holdings
HYFM
$2.66M
$281K 0.49%
48,522
-123
-0.3% -$803
OTLY
16
Oatly Group
OTLY
$476M
$273K 0.47%
20,573
-51
-0.2% -$752
MSOS icon
17
AdvisorShares Pure US Cannabis ETF
MSOS
$814M
$210K 0.36%
55,000
– –
EYE icon
18
National Vision
EYE
$1.76B
$200K 0.35%
+19,230
New +$210K
ADV icon
19
Advantage Solutions
ADV
$575M
$170K 0.29%
2,333
-1,119
-32% -$91.4K
COMP icon
20
Compass
COMP
$8.67B
$85.9K 0.15%
14,678
-999,545
-99% -$6.33M
GPRO icon
21
GoPro
GPRO
$120M
$81.9K 0.14%
75,127
-235
-0.3% -$299
OLPX
22
DELISTED
Olaplex Holdings
OLPX
$48.3K 0.08%
27,898
-63
-0.2% -$125
BABA icon
23
Alibaba
BABA
$276B
– –
-5,000
Closed -$531K
EL icon
24
Estee Lauder
EL
$30.4B
– –
-5,000
Closed -$498K
IWM icon
25
iShares Russell 2000 ETF
IWM
$79.1B
– –
-5,000
Closed -$1.1M
1
2

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Prentice Capital Management's Q4 2024 Portfolio in Review

As of Q4 2024, Prentice Capital Management held 30 positions worth $58M, up 29% from $45.1M the previous quarter. Its ten largest holdings account for 94% of the portfolio.

Prentice Capital Management's Q4 2024 filing shows 3 new, 3 increased, 14 reduced and 8 closed positions. Its largest new stake was Boeing: 28,978 shares worth $5.13M. The largest sale was Compass, an estimated $6.33M.

By sector, the portfolio is most concentrated in Industrials at 29% of assets, up from 2.2% a quarter earlier, followed by Communication Services and Consumer Discretionary.

  • Prentice Capital Management's largest Q4 2024 buy was Boeing: 28,978 shares worth $5.13M.
  • Prentice Capital Management added most to JetBlue in Q4 2024, an estimated $9.04M increase.
  • Prentice Capital Management's biggest Q4 2024 reduction was Compass, cutting an estimated $6.33M.
  • Prentice Capital Management fully exited Lyft in Q4 2024, selling an estimated $6.3M.
  • Prentice Capital Management's ten largest holdings make up 94% of its $58M portfolio in Q4 2024.
  • Prentice Capital Management opened 3 new positions and closed 8 in Q4 2024.
  • Prentice Capital Management's portfolio value rose 29% quarter-over-quarter to $58M.

Based on Prentice Capital Management's 13F filing for Q4 2024, filed 14 Feb 2025.