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PCM

Prentice Capital Management Portfolio holdings

AUM $52.9M
1-Year Est. Return 2.04%
This Fund
S&P 500
This Quarter Est. Return
+10.71%
1 Year Est. Return
+2.04%
3 Year Est. Return
+127.71%
5 Year Est. Return
+32.31%
10 Year Est. Return
–
AUM
$65.5M
AUM Growth
+$5.46M
Cap. Flow
+$5.83M
Cap. Flow %
8.9%
Top 10 Hldgs %
86.08%
Holding
32
New
1
Increased
14
Reduced
3
Closed
14
Avg Time Held
6.2 quarters
Top 10 Avg Time Held
3.7 quarters
Top 20 Avg Time Held
3.9 quarters

Top Buys

Rank Stock Value
1
JBLU icon
JetBlue
JBLU
+$7.41M
2
SNAP icon
Snap
SNAP
+$2.88M
3
COMP icon
Compass
COMP
+$2.41M
4
ULCC icon
Frontier Group Holdings
ULCC
+$2.06M
5
GRPN icon
Groupon
GRPN
+$1.85M

Top Sells

Rank Stock Value
1
SOFI icon
SoFi Technologies
SOFI
+$3.62M
2
LEN icon
Lennar Class A
LEN
+$2.77M
3
KBH icon
KB Home
KBH
+$1.32M
4
HOG icon
Harley-Davidson
HOG
+$1.18M
5
M icon
Macy's
M
+$1.08M

Sector Composition

Rank Sector Weight
1 Communication Services 31.97%
2 Industrials 20.92%
3 Technology 18.79%
4 Consumer Discretionary 16.24%
5 Consumer Staples 7.83%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow Held Since
JBLU icon
1
JetBlue
JBLU
$1.22B
$11.2M 17.11%
2,276,428
+1,542,959
+210% +$7.41M
2024 Q3
4 quarters
SNAP icon
2
Snap
SNAP
$10.9B
$9.1M 13.9%
1,180,677
+347,532
+42% +$2.88M
2023 Q4
7 quarters
GRPN icon
3
Groupon
GRPN
$740M
$8.26M 12.62%
353,764
+64,152
+22% +$1.85M
2019 Q4
23 quarters
PTON icon
4
Peloton Interactive
PTON
$2.25B
$6.88M 10.51%
764,889
+195,527
+34% +$1.45M
2023 Q1
10 quarters
NN icon
5
NextNav
NN
$1.81B
$6.33M 9.67%
442,759
+10,737
+2% +$169K
2023 Q4
7 quarters
BMBL icon
6
Bumble
BMBL
$787M
$3.57M 5.45%
585,765
-14,385
-2% -$98.2K
2024 Q1
6 quarters
CALY icon
7
Callaway Golf Company
CALY
$2.44B
$3.08M 4.7%
324,170
+5,126
+2% +$47.6K
2024 Q4
3 quarters
COMP icon
8
Compass
COMP
$6.63B
$2.79M 4.26%
347,094
+297,094
+594% +$2.41M
2025 Q2
1 quarter
COTY icon
9
Coty
COTY
$2.61B
$2.73M 4.18%
676,645
+276,722
+69% +$1.27M
2025 Q2
1 quarter
GPRO icon
10
GoPro
GPRO
$239M
$2.41M 3.68%
1,137,114
+188,535
+20% +$280K
2024 Q2
5 quarters
ULCC icon
11
Frontier Group Holdings
ULCC
$1.25B
$2.34M 3.57%
530,119
+453,962
+596% +$2.06M
2025 Q2
1 quarter
HLF icon
12
Herbalife
HLF
$1.5B
$2.04M 3.12%
241,661
+8,776
+4% +$82.8K
2023 Q2
9 quarters
TBCH icon
13
Turtle Beach Corp
TBCH
$255M
$1.79M 2.74%
112,836
+24,051
+27% +$357K
2025 Q1
2 quarters
LYFT icon
14
Lyft
LYFT
$6.2B
$1.76M 2.69%
80,101
+26,409
+49% +$442K
2025 Q1
2 quarters
PLCE icon
15
Children's Place
PLCE
$27.8M
$358K 0.55%
+57,697
New +$313K
2025 Q3
0 quarters
OTLY icon
16
Oatly Group
OTLY
$354M
$353K 0.54%
21,763
+1,277
+6% +$20.6K
2022 Q4
11 quarters
GRWG icon
17
GrowGeneration
GRWG
$87.8M
$309K 0.47%
165,386
-321
-0.2% -$440
2023 Q3
8 quarters
HYFM icon
18
Hydrofarm Holdings
HYFM
$3.65M
$159K 0.24%
48,449
-71
-0.1% -$281
2022 Q3
12 quarters
ADV icon
19
Advantage Solutions
ADV
$386M
– –
-1,859
Closed -$61.3K –
AEO icon
20
American Eagle Outfitters
AEO
$2.94B
– –
-110,735
Closed -$1.07M –
EL icon
21
Estee Lauder
EL
$36.4B
– –
-10,000
Closed -$808K –
HOG icon
22
Harley-Davidson
HOG
$2.82B
– –
-49,980
Closed -$1.18M –
KBH icon
23
KB Home
KBH
$2.53B
– –
-25,000
Closed -$1.32M –
LEN icon
24
Lennar Class A
LEN
$17.5B
– –
-25,000
Closed -$2.77M –
M icon
25
Macy's
M
$5.93B
– –
-92,577
Closed -$1.08M –
1
2

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Prentice Capital Management's Q3 2025 Portfolio in Review

As of Q3 2025, Prentice Capital Management held 32 positions worth $65.5M, up 9.1% from $60M the previous quarter. Its ten largest holdings account for 86% of the portfolio.

Prentice Capital Management deployed $5.83M of net new capital in Q3 2025, opening 1 new position and adding to 14 existing holdings. Its largest new stake was Children's Place: 57,697 shares worth $358K.

By sector, the portfolio is most concentrated in Communication Services at 32% of assets, down from 35% a quarter earlier, followed by Industrials and Technology.

On the sell side, the largest reduction was Bumble, an estimated $98.2K trimmed.

  • Prentice Capital Management's largest Q3 2025 buy was Children's Place: 57,697 shares worth $358K.
  • Prentice Capital Management added most to JetBlue in Q3 2025, an estimated $7.41M increase.
  • Prentice Capital Management's biggest Q3 2025 reduction was Bumble, cutting an estimated $98.2K.
  • Prentice Capital Management fully exited SoFi Technologies in Q3 2025, selling an estimated $3.62M.
  • Prentice Capital Management's ten largest holdings make up 86% of its $65.5M portfolio in Q3 2025.
  • Prentice Capital Management opened 1 new position and closed 14 in Q3 2025.
  • Prentice Capital Management's portfolio value rose 9.1% quarter-over-quarter to $65.5M.

Based on Prentice Capital Management's 13F filing for Q3 2025, filed 14 Nov 2025.