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PCM
Prentice Capital Management Portfolio holdings
AUM
$52.9M
1-Year Est. Return
2.04%
This Fund
S&P 500
This Quarter
Est. Return
-7.53%
1 Year Est. Return
+2.04%
3 Year Est. Return
+127.71%
5 Year Est. Return
+32.31%
10 Year Est. Return
–
AUM
$63.5M
AUM Growth
-$2.01M
(-3.1%)
Cap. Flow
+$2.98M
Cap. Flow
% of AUM
4.7%
Top 10 Holdings %
Top 10 Hldgs %
79.27%
Holding
26
New
8
Increased
6
Reduced
8
Closed
2
Avg Time Held Equity + Options
5.2
quarters
Top 10 Avg Time Held Equity + Options
4.3
quarters
Top 20 Avg Time Held Equity + Options
4.2
quarters
Avg Time Held Equity only
5.4
quarters
Top 10 Avg Time Held Equity only
4.3
quarters
Top 20 Avg Time Held Equity only
4.2
quarters
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Opendoor
OPEN
|
+$3.96M |
| 2 |
Groupon
GRPN
|
+$2.71M |
| 3 |
Starbucks
SBUX
|
+$2.11M |
| 4 |
Coty
COTY
|
+$1.55M |
| 5 |
GoPro
GPRO
|
+$1.38M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
JetBlue
JBLU
|
+$3.61M |
| 2 |
Compass
COMP
|
+$2.79M |
| 3 |
Lyft
LYFT
|
+$1.76M |
| 4 |
Peloton Interactive
PTON
|
+$1.46M |
| 5 |
Callaway Golf Company
CALY
|
+$1.35M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Communication Services | 30.59% |
| 2 | Technology | 20.02% |
| 3 | Consumer Discretionary | 16.49% |
| 4 | Industrials | 14.69% |
| 5 | Consumer Staples | 10.1% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
1
Snap
SNAP
$10.9B
| $8.83M | 13.91% |
1,093,998
-86,679
| -7% | -$686K |
2023 Q4
8 quarters
|
|
|
2
Groupon
GRPN
$740M
| $8.76M | 13.8% |
497,503
+143,739
| +41% | +$2.71M |
2019 Q4
24 quarters
|
|
3
NextNav
NN
$1.81B
| $8.45M | 13.31% |
507,792
+65,033
| +15% | +$924K |
2023 Q4
8 quarters
|
|
|
4
JetBlue
JBLU
$1.22B
| $6.76M | 10.65% |
1,485,118
-791,310
| -35% | -$3.61M |
2024 Q3
5 quarters
|
|
|
5
Peloton Interactive
PTON
$2.25B
| $3.44M | 5.42% |
557,960
-206,929
| -27% | -$1.46M |
2023 Q1
11 quarters
|
|
|
6
Coty
COTY
$2.61B
| $3.4M | 5.35% |
1,102,688
+426,043
| +63% | +$1.55M |
2025 Q2
2 quarters
|
|
|
7
Opendoor
OPEN
$1.97B
| $3.22M | 5.08% |
+552,981
| New | +$3.96M |
2025 Q4
0 quarters
|
|
|
8
GoPro
GPRO
$237M
| $2.68M | 4.22% |
1,897,870
+760,756
| +67% | +$1.38M |
2024 Q2
6 quarters
|
|
9
Frontier Group Holdings
ULCC
$1.25B
| $2.5M | 3.93% |
530,119
| – | – |
2025 Q2
2 quarters
|
|
|
10
Callaway Golf Company
CALY
$2.44B
| $2.29M | 3.61% |
196,111
-128,059
| -40% | -$1.35M |
2024 Q4
4 quarters
|
|
|
11
Starbucks
SBUX
$106B
| $2.11M | 3.32% |
+25,000
| New | +$2.11M |
2025 Q4
0 quarters
|
|
12
Herbalife
HLF
$1.5B
| $1.99M | 3.13% |
154,209
-87,452
| -36% | -$926K |
2023 Q2
10 quarters
|
|
|
13
CALL
NextNav
NN
$1.81B
| $1.9M | 2.99% |
+250,000
| New | +$3.55M |
2025 Q4
0 quarters
|
|
14
Bumble
BMBL
$787M
| $1.82M | 2.87% |
510,579
-75,186
| -13% | -$333K |
2024 Q1
7 quarters
|
|
15
Turtle Beach Corp
TBCH
$255M
| $1.58M | 2.49% |
112,836
| – | – |
2025 Q1
3 quarters
|
|
16
RH
RH
$2.13B
| $1.16M | 1.83% |
+6,500
| New | +$1.11M |
2025 Q4
0 quarters
|
|
17
Newell Brands
NWL
$2.34B
| $798K | 1.26% |
+214,439
| New | +$866K |
2025 Q4
0 quarters
|
|
18
Camping World
CWH
$281M
| $781K | 1.23% |
+80,269
| New | +$994K |
2025 Q4
0 quarters
|
|
19
GrowGeneration
GRWG
$87.8M
| $411K | 0.65% |
274,097
+108,711
| +66% | +$178K |
2023 Q3
9 quarters
|
|
20
Children's Place
PLCE
$27.8M
| $279K | 0.44% |
70,124
+12,427
| +22% | +$89K |
2025 Q3
1 quarter
|
|
21
Oatly Group
OTLY
$357M
| $229K | 0.36% |
21,463
-300
| -1% | -$3.97K |
2022 Q4
12 quarters
|
|
22
Hydrofarm Holdings
HYFM
$3.65M
| $68.7K | 0.11% |
45,469
-2,980
| -6% | -$6.69K |
2022 Q3
13 quarters
|
|
|
23
Opendoor Technologies Inc Series A Warrants
OPENL
$2M
| $18.4K | 0.03% |
+25,940
| New | +$22.2K |
2025 Q4
0 quarters
|
|
|
24
Opendoor Technologies Inc Series Z Warrants
OPENZ
$1.87M
| $5.18K | 0.01% |
+12,970
| New | +$7.85K |
2025 Q4
0 quarters
|
|
|
25
Compass
COMP
$6.64B
| – | – |
-347,094
| Closed | -$2.79M | – |
|
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Prentice Capital Management's Q4 2025 Portfolio in Review
As of Q4 2025, Prentice Capital Management held 26 positions worth $63.5M, down 3.1% from $65.5M the previous quarter. Its ten largest holdings account for 79% of the portfolio.
Prentice Capital Management deployed $2.98M of net new capital in Q4 2025, opening 8 new positions and adding to 6 existing holdings. Its largest new stake was Opendoor: 552,981 shares worth $3.22M.
By sector, the portfolio is most concentrated in Communication Services at 31% of assets, down from 32% a quarter earlier, followed by Technology and Consumer Discretionary.
On the sell side, the largest reduction was JetBlue, an estimated $3.61M trimmed.
- Prentice Capital Management's largest Q4 2025 buy was Opendoor: 552,981 shares worth $3.22M.
- Prentice Capital Management added most to Groupon in Q4 2025, an estimated $2.71M increase.
- Prentice Capital Management's biggest Q4 2025 reduction was JetBlue, cutting an estimated $3.61M.
- Prentice Capital Management fully exited Compass in Q4 2025, selling an estimated $2.79M.
- Prentice Capital Management's ten largest holdings make up 79% of its $63.5M portfolio in Q4 2025.
- Prentice Capital Management opened 8 new positions and closed 2 in Q4 2025.
- Prentice Capital Management's portfolio value fell 3.1% quarter-over-quarter to $63.5M.
Based on Prentice Capital Management's 13F filing for Q4 2025, filed 17 Feb 2026.