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Prentice Capital Management Portfolio holdings

AUM $52.9M
1-Year Est. Return 2.04%
This Fund
S&P 500
This Quarter Est. Return
-7.53%
1 Year Est. Return
+2.04%
3 Year Est. Return
+127.71%
5 Year Est. Return
+32.31%
10 Year Est. Return
–
AUM
$63.5M
AUM Growth
-$2.01M
Cap. Flow
+$2.98M
Cap. Flow %
4.7%
Top 10 Hldgs %
79.27%
Holding
26
New
8
Increased
6
Reduced
8
Closed
2

Top Buys

Rank Stock Value
1
OPEN icon
Opendoor
OPEN
+$3.96M
2
GRPN icon
Groupon
GRPN
+$2.71M
3
SBUX icon
Starbucks
SBUX
+$2.11M
4
COTY icon
Coty
COTY
+$1.55M
5
GPRO icon
GoPro
GPRO
+$1.38M

Top Sells

Rank Stock Value
1
JBLU icon
JetBlue
JBLU
+$3.61M
2
COMP icon
Compass
COMP
+$2.79M
3
LYFT icon
Lyft
LYFT
+$1.76M
4
PTON icon
Peloton Interactive
PTON
+$1.46M
5
CALY
Callaway Golf Company
CALY
+$1.35M

Sector Composition

Rank Sector Weight
1 Communication Services 30.59%
2 Technology 20.02%
3 Consumer Discretionary 16.49%
4 Industrials 14.69%
5 Consumer Staples 10.1%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SNAP icon
1
Snap
SNAP
$9.18B
$8.83M 13.91%
1,093,998
-86,679
-7% -$686K
GRPN icon
2
Groupon
GRPN
$794M
$8.76M 13.8%
497,503
+143,739
+41% +$2.71M
NN icon
3
NextNav
NN
$2.59B
$8.45M 13.31%
507,792
+65,033
+15% +$924K
JBLU icon
4
JetBlue
JBLU
$1.81B
$6.76M 10.65%
1,485,118
-791,310
-35% -$3.61M
PTON icon
5
Peloton Interactive
PTON
$2.39B
$3.44M 5.42%
557,960
-206,929
-27% -$1.46M
COTY icon
6
Coty
COTY
$2.51B
$3.4M 5.35%
1,102,688
+426,043
+63% +$1.55M
OPEN icon
7
Opendoor
OPEN
$3.19B
$3.22M 5.08%
+552,981
New +$3.96M
GPRO icon
8
GoPro
GPRO
$111M
$2.68M 4.22%
1,897,870
+760,756
+67% +$1.38M
ULCC icon
9
Frontier Group Holdings
ULCC
$1.34B
$2.5M 3.93%
530,119
– –
CALY
10
Callaway Golf Company
CALY
$2.8B
$2.29M 3.61%
196,111
-128,059
-40% -$1.35M
SBUX icon
11
Starbucks
SBUX
$123B
$2.11M 3.32%
+25,000
New +$2.11M
HLF icon
12
Herbalife
HLF
$1.3B
$1.99M 3.13%
154,209
-87,452
-36% -$926K
NN icon
13
CALL
NextNav
NN
$2.59B
$1.9M 2.99%
+250,000
New +$3.55M
BMBL icon
14
Bumble
BMBL
$360M
$1.82M 2.87%
510,579
-75,186
-13% -$333K
TBCH
15
Turtle Beach Corp
TBCH
$223M
$1.58M 2.49%
112,836
– –
RH icon
16
RH
RH
$2.83B
$1.16M 1.83%
+6,500
New +$1.11M
NWL icon
17
Newell Brands
NWL
$2.63B
$798K 1.26%
+214,439
New +$866K
CWH icon
18
Camping World
CWH
$417M
$781K 1.23%
+80,269
New +$994K
GRWG icon
19
GrowGeneration
GRWG
$95.5M
$411K 0.65%
274,097
+108,711
+66% +$178K
PLCE icon
20
Children's Place
PLCE
$54.9M
$279K 0.44%
70,124
+12,427
+22% +$89K
OTLY
21
Oatly Group
OTLY
$468M
$229K 0.36%
21,463
-300
-1% -$3.97K
HYFM icon
22
Hydrofarm Holdings
HYFM
$4.04M
$68.7K 0.11%
45,469
-2,980
-6% -$6.69K
OPENL
23
Opendoor Technologies Inc Series A Warrants
OPENL
$3.97M
$18.4K 0.03%
+25,940
New +$22.2K
OPENZ
24
Opendoor Technologies Inc Series Z Warrants
OPENZ
$4.12M
$5.18K 0.01%
+12,970
New +$7.85K
COMP icon
25
Compass
COMP
$8.42B
– –
-347,094
Closed -$2.79M
1
2

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Prentice Capital Management's Q4 2025 Portfolio in Review

As of Q4 2025, Prentice Capital Management held 26 positions worth $63.5M, down 3.1% from $65.5M the previous quarter. Its ten largest holdings account for 79% of the portfolio.

Prentice Capital Management deployed $2.98M of net new capital in Q4 2025, opening 8 new positions and adding to 6 existing holdings. Its largest new stake was Opendoor: 552,981 shares worth $3.22M.

By sector, the portfolio is most concentrated in Communication Services at 31% of assets, down from 32% a quarter earlier, followed by Technology and Consumer Discretionary.

On the sell side, the largest reduction was JetBlue, an estimated $3.61M trimmed.

  • Prentice Capital Management's largest Q4 2025 buy was Opendoor: 552,981 shares worth $3.22M.
  • Prentice Capital Management added most to Groupon in Q4 2025, an estimated $2.71M increase.
  • Prentice Capital Management's biggest Q4 2025 reduction was JetBlue, cutting an estimated $3.61M.
  • Prentice Capital Management fully exited Compass in Q4 2025, selling an estimated $2.79M.
  • Prentice Capital Management's ten largest holdings make up 79% of its $63.5M portfolio in Q4 2025.
  • Prentice Capital Management opened 8 new positions and closed 2 in Q4 2025.
  • Prentice Capital Management's portfolio value fell 3.1% quarter-over-quarter to $63.5M.

Based on Prentice Capital Management's 13F filing for Q4 2025, filed 17 Feb 2026.