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Prentice Capital Management Portfolio holdings

AUM $45.7M
1-Year Est. Return 2.65%
This Fund
S&P 500
This Quarter Est. Return
-10.81%
1 Year Est. Return
-2.65%
3 Year Est. Return
+103.74%
5 Year Est. Return
-1.28%
10 Year Est. Return
AUM
$422M
AUM Growth
-$39.7M
Cap. Flow
+$21.4M
Cap. Flow %
5.07%
Top 10 Hldgs %
75.2%
Holding
32
New
13
Increased
6
Reduced
6
Closed
6

Sector Composition

Rank Sector Weight
1 Consumer Discretionary 29.6%
2 Technology 26.6%
3 Consumer Staples 15.61%
4 Communication Services 13.48%
5 Healthcare 7.51%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
GPRO icon
1
GoPro
GPRO
$120M
$64.8M 15.34%
7,590,927
+423,671
+6% +$3.76M
COTY icon
2
Coty
COTY
$2.4B
$63.2M 14.97%
7,028,038
-501,210
-7% -$4.47M
GRPN icon
3
Groupon
GRPN
$1.03B
$35.7M 8.45%
1,855,116
-24,100
-1% -$536K
LYFT icon
4
Lyft
LYFT
$5.86B
$27.6M 6.54%
719,350
+193,593
+37% +$7.58M
LVS icon
5
Las Vegas Sands
LVS
$32.2B
$27.2M 6.44%
699,732
+247,978
+55% +$10.3M
ADV icon
6
Advantage Solutions
ADV
$575M
$21.2M 5.03%
133,167
HBI
7
DELISTED
Hanesbrands
HBI
$20.8M 4.94%
1,399,934
+150,400
+12% +$2.37M
UBER icon
8
Uber
UBER
$145B
$19.9M 4.72%
557,868
+135,668
+32% +$4.88M
HOG icon
9
Harley-Davidson
HOG
$2.61B
$19.1M 4.53%
485,234
+82,556
+21% +$3.18M
SDC
10
DELISTED
SmileDirectClub, Inc. Class A Common Stock
SDC
$17.9M 4.25%
+6,924,787
New +$16.1M
UAA icon
11
Under Armour
UAA
$3.01B
$15.5M 3.68%
+911,806
New +$16.3M
KSS icon
12
Kohl's
KSS
$2.16B
$11.4M 2.7%
+188,504
New +$10.6M
AEO icon
13
American Eagle Outfitters
AEO
$2.94B
$10.4M 2.45%
+616,829
New +$13M
SQQQ icon
14
ProShares UltraPro Short QQQ
SQQQ
$2.31B
$10.1M 2.39%
+12,000
New +$11.8M
SPXU icon
15
ProShares UltraPro Short S&P 500
SPXU
$435M
$8.01M 1.9%
+30,000
New +$8.8M
WE
16
DELISTED
WeWork Inc.
WE
$7.82M 1.85%
+28,651
New +$8.2M
ABNB icon
17
Airbnb
ABNB
$90.8B
$6.9M 1.63%
+40,150
New +$6.39M
TLRY icon
18
Tilray
TLRY
$493M
$5.29M 1.25%
+68,124
New +$4.27M
TRIP icon
19
TripAdvisor
TRIP
$1.7B
$4.99M 1.18%
183,834
-146,825
-44% -$3.91M
EVLV icon
20
Evolv Technologies
EVLV
$998M
$4.5M 1.07%
1,698,580
-687,646
-29% -$2.25M
IMNM icon
21
Immunome
IMNM
$2.62B
$4.5M 1.07%
792,321
-14,200
-2% -$106K
PENN icon
22
PENN Entertainment
PENN
$2.84B
$4.24M 1%
+100,000
New +$4.57M
CGC
23
Canopy Growth
CGC
$376M
$3.96M 0.94%
+52,264
New +$3.99M
FSR
24
DELISTED
Fisker Inc.
FSR
$3.14M 0.74%
243,243
-1,020,412
-81% -$12.8M
OTLY
25
Oatly Group
OTLY
$476M
$2.71M 0.64%
+27,054
New +$3.57M

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Prentice Capital Management's Q1 2022 Portfolio in Review

As of Q1 2022, Prentice Capital Management held 32 positions worth $422M, down 8.6% from $462M the previous quarter. Its ten largest holdings account for 75% of the portfolio.

Prentice Capital Management deployed $21.4M of net new capital in Q1 2022, opening 13 new positions and adding to 6 existing holdings. Its largest new stake was Under Armour: 911,806 shares worth $15.5M.

By sector, the portfolio is most concentrated in Consumer Discretionary at 30% of assets, down from 31% a quarter earlier, followed by Technology and Consumer Staples.

On the sell side, the largest reduction was Fisker Inc., an estimated $12.8M trimmed.

  • Prentice Capital Management's largest Q1 2022 buy was Under Armour: 911,806 shares worth $15.5M.
  • Prentice Capital Management added most to Las Vegas Sands in Q1 2022, an estimated $10.3M increase.
  • Prentice Capital Management's biggest Q1 2022 reduction was Fisker Inc., cutting an estimated $12.8M.
  • Prentice Capital Management fully exited Carnival Corporation Ltd in Q1 2022, selling an estimated $29M.
  • Prentice Capital Management's ten largest holdings make up 75% of its $422M portfolio in Q1 2022.
  • Prentice Capital Management opened 13 new positions and closed 6 in Q1 2022.
  • Prentice Capital Management's portfolio value fell 8.6% quarter-over-quarter to $422M.

Based on Prentice Capital Management's 13F filing for Q1 2022, filed 16 May 2022.