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Prentice Capital Management Portfolio holdings

AUM $45.7M
1-Year Est. Return 2.65%
This Fund
S&P 500
This Quarter Est. Return
+7.02%
1 Year Est. Return
-2.65%
3 Year Est. Return
+103.74%
5 Year Est. Return
-1.28%
10 Year Est. Return
–
AUM
$45.1M
AUM Growth
+$2.55M
Cap. Flow
+$2.58M
Cap. Flow %
5.73%
Top 10 Hldgs %
81.48%
Holding
29
New
7
Increased
10
Reduced
5
Closed
2

Top Buys

Rank Stock Value
1
SNAP icon
Snap
SNAP
+$2.28M
2
PTON icon
Peloton Interactive
PTON
+$1.78M
3
LYFT icon
Lyft
LYFT
+$1.15M
4
PII icon
Polaris
PII
+$1.07M
5
IWM icon
iShares Russell 2000 ETF
IWM
+$1.07M

Top Sells

Rank Stock Value
1
TLRY icon
Tilray
TLRY
+$2.32M
2
KDP icon
Keurig Dr Pepper
KDP
+$2.28M
3
WRBY icon
Warby Parker
WRBY
+$2.26M
4
PENN icon
PENN Entertainment
PENN
+$952K
5
COMP icon
Compass
COMP
+$820K

Sector Composition

Rank Sector Weight
1 Technology 22.15%
2 Communication Services 22.13%
3 Consumer Discretionary 18.85%
4 Real Estate 13.76%
5 Consumer Staples 12.07%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
LYFT icon
1
Lyft
LYFT
$5.86B
$6.3M 13.99%
494,187
+96,600
+24% +$1.15M
COMP icon
2
Compass
COMP
$8.67B
$6.2M 13.76%
1,014,223
-166,682
-14% -$820K
SNAP icon
3
Snap
SNAP
$7.96B
$6.17M 13.7%
576,834
+200,000
+53% +$2.28M
PTON icon
4
Peloton Interactive
PTON
$2.85B
$5.72M 12.69%
1,221,973
+452,604
+59% +$1.78M
NN icon
5
NextNav
NN
$1.79B
$3.58M 7.94%
477,632
+1,043
+0.2% +$8.05K
SOFI icon
6
SoFi Technologies
SOFI
$19.6B
$1.97M 4.36%
250,117
+100,000
+67% +$727K
GRPN icon
7
Groupon
GRPN
$1.03B
$1.95M 4.34%
199,751
+30,106
+18% +$403K
HLF icon
8
Herbalife
HLF
$1.3B
$1.68M 3.73%
233,851
+49,747
+27% +$458K
UNFI icon
9
United Natural Foods
UNFI
$3.04B
$1.59M 3.54%
94,720
– –
BMBL icon
10
Bumble
BMBL
$387M
$1.55M 3.44%
242,844
+85,304
+54% +$642K
KDP icon
11
Keurig Dr Pepper
KDP
$42.8B
$1.31M 2.91%
35,018
-65,000
-65% -$2.28M
IWM icon
12
iShares Russell 2000 ETF
IWM
$79.1B
$1.1M 2.45%
+5,000
New +$1.07M
PII icon
13
Polaris
PII
$3.83B
$1.1M 2.44%
+13,181
New +$1.07M
JBLU icon
14
JetBlue
JBLU
$2.13B
$658K 1.46%
+100,300
New +$565K
BABA icon
15
Alibaba
BABA
$276B
$531K 1.18%
+5,000
New +$409K
EL icon
16
Estee Lauder
EL
$30.4B
$498K 1.11%
+5,000
New +$474K
PENN icon
17
PENN Entertainment
PENN
$2.84B
$472K 1.05%
25,000
-50,000
-67% -$952K
MSOS icon
18
AdvisorShares Pure US Cannabis ETF
MSOS
$814M
$394K 0.88%
55,000
– –
GRWG icon
19
GrowGeneration
GRWG
$84.7M
$355K 0.79%
166,822
– –
OTLY
20
Oatly Group
OTLY
$476M
$352K 0.78%
20,624
– –
KWEB icon
21
KraneShares CSI China Internet ETF
KWEB
$5.5B
$340K 0.76%
+10,000
New +$269K
HYFM icon
22
Hydrofarm Holdings
HYFM
$2.66M
$335K 0.74%
48,645
– –
ADV icon
23
Advantage Solutions
ADV
$575M
$296K 0.66%
3,452
-3,320
-49% -$306K
LVS icon
24
Las Vegas Sands
LVS
$32.2B
$252K 0.56%
+5,000
New +$205K
TLRY icon
25
Tilray
TLRY
$493M
$176K 0.39%
10,000
-129,162
-93% -$2.32M
1
2

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Prentice Capital Management's Q3 2024 Portfolio in Review

As of Q3 2024, Prentice Capital Management held 29 positions worth $45.1M, up 6% from $42.5M the previous quarter. Its ten largest holdings account for 81% of the portfolio.

Prentice Capital Management deployed $2.58M of net new capital in Q3 2024, opening 7 new positions and adding to 10 existing holdings. Its largest new stake was Polaris: 13,181 shares worth $1.1M.

By sector, the portfolio is most concentrated in Technology at 22% of assets, down from 22% a quarter earlier, followed by Communication Services and Consumer Discretionary.

On the sell side, the largest reduction was Tilray, an estimated $2.32M trimmed.

  • Prentice Capital Management's largest Q3 2024 buy was Polaris: 13,181 shares worth $1.1M.
  • Prentice Capital Management added most to Snap in Q3 2024, an estimated $2.28M increase.
  • Prentice Capital Management's biggest Q3 2024 reduction was Tilray, cutting an estimated $2.32M.
  • Prentice Capital Management fully exited Warby Parker in Q3 2024, selling an estimated $2.26M.
  • Prentice Capital Management's ten largest holdings make up 81% of its $45.1M portfolio in Q3 2024.
  • Prentice Capital Management opened 7 new positions and closed 2 in Q3 2024.
  • Prentice Capital Management's portfolio value rose 6% quarter-over-quarter to $45.1M.

Based on Prentice Capital Management's 13F filing for Q3 2024, filed 14 Nov 2024.