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Prentice Capital Management Portfolio holdings

AUM $52.9M
1-Year Est. Return 2.04%
This Fund
S&P 500
This Quarter Est. Return
-7.53%
1 Year Est. Return
+2.04%
3 Year Est. Return
+127.71%
5 Year Est. Return
+32.31%
10 Year Est. Return
–
AUM
$63.5M
AUM Growth
-$2.01M
Cap. Flow
+$2.98M
Cap. Flow %
4.7%
Top 10 Hldgs %
79.27%
Holding
26
New
8
Increased
6
Reduced
8
Closed
2

Top Buys

Rank Stock Value
1
OPEN icon
Opendoor
OPEN
+$3.96M
2
GRPN icon
Groupon
GRPN
+$2.71M
3
SBUX icon
Starbucks
SBUX
+$2.11M
4
COTY icon
Coty
COTY
+$1.55M
5
GPRO icon
GoPro
GPRO
+$1.38M

Top Sells

Rank Stock Value
1
JBLU icon
JetBlue
JBLU
+$3.61M
2
COMP icon
Compass
COMP
+$2.79M
3
LYFT icon
Lyft
LYFT
+$1.76M
4
PTON icon
Peloton Interactive
PTON
+$1.46M
5
CALY
Callaway Golf Company
CALY
+$1.35M

Sector Composition

Rank Sector Weight
1 Communication Services 30.59%
2 Technology 20.02%
3 Consumer Discretionary 16.49%
4 Industrials 14.69%
5 Consumer Staples 10.1%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
LYFT icon
26
Lyft
LYFT
$6.7B
– –
-80,101
Closed -$1.76M
1
2

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Prentice Capital Management's Q4 2025 Portfolio in Review

As of Q4 2025, Prentice Capital Management held 26 positions worth $63.5M, down 3.1% from $65.5M the previous quarter. Its ten largest holdings account for 79% of the portfolio.

Prentice Capital Management deployed $2.98M of net new capital in Q4 2025, opening 8 new positions and adding to 6 existing holdings. Its largest new stake was Opendoor: 552,981 shares worth $3.22M.

By sector, the portfolio is most concentrated in Communication Services at 31% of assets, down from 32% a quarter earlier, followed by Technology and Consumer Discretionary.

On the sell side, the largest reduction was JetBlue, an estimated $3.61M trimmed.

  • Prentice Capital Management's largest Q4 2025 buy was Opendoor: 552,981 shares worth $3.22M.
  • Prentice Capital Management added most to Groupon in Q4 2025, an estimated $2.71M increase.
  • Prentice Capital Management's biggest Q4 2025 reduction was JetBlue, cutting an estimated $3.61M.
  • Prentice Capital Management fully exited Compass in Q4 2025, selling an estimated $2.79M.
  • Prentice Capital Management's ten largest holdings make up 79% of its $63.5M portfolio in Q4 2025.
  • Prentice Capital Management opened 8 new positions and closed 2 in Q4 2025.
  • Prentice Capital Management's portfolio value fell 3.1% quarter-over-quarter to $63.5M.

Based on Prentice Capital Management's 13F filing for Q4 2025, filed 17 Feb 2026.