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Prentice Capital Management Portfolio holdings

AUM $45.7M
1-Year Est. Return 2.65%
This Fund
S&P 500
This Quarter Est. Return
+10.71%
1 Year Est. Return
-2.65%
3 Year Est. Return
+103.74%
5 Year Est. Return
-1.28%
10 Year Est. Return
–
AUM
$65.5M
AUM Growth
+$5.46M
Cap. Flow
+$5.83M
Cap. Flow %
8.9%
Top 10 Hldgs %
86.08%
Holding
32
New
1
Increased
14
Reduced
3
Closed
14

Top Buys

Rank Stock Value
1
JBLU icon
JetBlue
JBLU
+$7.41M
2
SNAP icon
Snap
SNAP
+$2.88M
3
COMP icon
Compass
COMP
+$2.41M
4
ULCC icon
Frontier Group Holdings
ULCC
+$2.06M
5
GRPN icon
Groupon
GRPN
+$1.85M

Top Sells

Rank Stock Value
1
SOFI icon
SoFi Technologies
SOFI
+$3.62M
2
LEN icon
Lennar Class A
LEN
+$2.77M
3
KBH icon
KB Home
KBH
+$1.32M
4
HOG icon
Harley-Davidson
HOG
+$1.18M
5
M icon
Macy's
M
+$1.08M

Sector Composition

Rank Sector Weight
1 Communication Services 31.97%
2 Industrials 20.92%
3 Technology 18.79%
4 Consumer Discretionary 16.24%
5 Consumer Staples 7.83%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MSOS icon
26
AdvisorShares Pure US Cannabis ETF
MSOS
$860M
– –
-47,883
Closed -$115K
PENN icon
27
PENN Entertainment
PENN
$2.83B
– –
-58,791
Closed -$1.05M
SOFI icon
28
SoFi Technologies
SOFI
$21.7B
– –
-198,752
Closed -$3.62M
SONO icon
29
Sonos
SONO
$1.87B
– –
-60,700
Closed -$656K
TLRY icon
30
Tilray
TLRY
$498M
– –
-5,421
Closed -$22.5K
UNFI icon
31
United Natural Foods
UNFI
$2.97B
– –
-38,846
Closed -$906K
VSXY
32
Victoria's Secret
VSXY
$6.78B
– –
-25,000
Closed -$463K
1
2

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Prentice Capital Management's Q3 2025 Portfolio in Review

As of Q3 2025, Prentice Capital Management held 32 positions worth $65.5M, up 9.1% from $60M the previous quarter. Its ten largest holdings account for 86% of the portfolio.

Prentice Capital Management deployed $5.83M of net new capital in Q3 2025, opening 1 new position and adding to 14 existing holdings. Its largest new stake was Children's Place: 57,697 shares worth $358K.

By sector, the portfolio is most concentrated in Communication Services at 32% of assets, down from 35% a quarter earlier, followed by Industrials and Technology.

On the sell side, the largest reduction was Bumble, an estimated $98.2K trimmed.

  • Prentice Capital Management's largest Q3 2025 buy was Children's Place: 57,697 shares worth $358K.
  • Prentice Capital Management added most to JetBlue in Q3 2025, an estimated $7.41M increase.
  • Prentice Capital Management's biggest Q3 2025 reduction was Bumble, cutting an estimated $98.2K.
  • Prentice Capital Management fully exited SoFi Technologies in Q3 2025, selling an estimated $3.62M.
  • Prentice Capital Management's ten largest holdings make up 86% of its $65.5M portfolio in Q3 2025.
  • Prentice Capital Management opened 1 new position and closed 14 in Q3 2025.
  • Prentice Capital Management's portfolio value rose 9.1% quarter-over-quarter to $65.5M.

Based on Prentice Capital Management's 13F filing for Q3 2025, filed 14 Nov 2025.