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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+7.85%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$432M
AUM Growth
-$45.5M
Cap. Flow
-$73.1M
Cap. Flow %
-16.94%
Top 10 Hldgs %
27.35%
Holding
316
New
5
Increased
94
Reduced
126
Closed
68

Top Buys

Rank Stock Value
1
NVDA icon
NVIDIA
NVDA
+$3.58M
2
MSFT icon
Microsoft
MSFT
+$1.29M
3
DFUS
Dimensional US Equity ETF
DFUS
+$1.16M
4
DFCF icon
Dimensional Core Fixed Income ETF
DFCF
+$987K
5
AVIG icon
Avantis Core Fixed Income ETF
AVIG
+$947K

Top Sells

Rank Stock Value
1
AVUS icon
Avantis US Equity ETF
AVUS
+$8.9M
2
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$7.21M
3
BIL icon
State Street SPDR Bloomberg 1-3 Month T-Bill ETF
BIL
+$6.89M
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$4.94M
5
BND icon
Vanguard Total Bond Market
BND
+$4.76M

Sector Composition

Rank Sector Weight
1 Technology 20.69%
2 Financials 11.75%
3 Healthcare 8.39%
4 Communication Services 5.69%
5 Industrials 5.26%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SHEL icon
76
Shell
SHEL
$242B
$1.56M 0.36%
21,806
+8
+0% +$576
NKE icon
77
Nike
NKE
$64.9B
$1.52M 0.35%
21,829
+2,532
+13% +$189K
MCD icon
78
McDonald's
MCD
$190B
$1.49M 0.34%
4,894
+109
+2% +$33.2K
ORCL icon
79
Oracle
ORCL
$364B
$1.43M 0.33%
5,082
-774
-13% -$197K
BKLC icon
80
BNY Mellon US Large Cap Core Equity ETF
BKLC
$5.39B
$1.42M 0.33%
11,090
-3,436
-24% -$423K
DIS icon
81
Walt Disney
DIS
$170B
$1.41M 0.33%
12,319
-1,932
-14% -$228K
JQUA icon
82
JPMorgan US Quality Factor ETF
JQUA
$8.1B
$1.4M 0.33%
22,330
-4,949
-18% -$304K
NTSX icon
83
WisdomTree US Efficient Core Fund
NTSX
$1.35B
$1.4M 0.32%
26,000
-1,000
-4% -$51.8K
CAT icon
84
Caterpillar
CAT
$405B
$1.37M 0.32%
2,876
-306
-10% -$131K
CSCO icon
85
Cisco
CSCO
$441B
$1.37M 0.32%
20,018
-1,450
-7% -$98.8K
AMT icon
86
American Tower
AMT
$79.2B
$1.33M 0.31%
6,890
-29
-0.4% -$6.04K
MS icon
87
Morgan Stanley
MS
$339B
$1.31M 0.3%
8,215
-357
-4% -$52.7K
NUE icon
88
Nucor
NUE
$53.9B
$1.28M 0.3%
9,440
+2,500
+36% +$354K
BLK icon
89
Blackrock
BLK
$166B
$1.28M 0.3%
1,095
-16
-1% -$17.9K
PLD icon
90
Prologis
PLD
$140B
$1.27M 0.3%
11,133
+3,502
+46% +$385K
VUG icon
91
Vanguard Growth ETF
VUG
$221B
$1.27M 0.29%
15,852
+4,974
+46% +$380K
AVEM icon
92
Avantis Emerging Markets Equity ETF
AVEM
$24.6B
$1.25M 0.29%
16,699
+2,537
+18% +$181K
DE icon
93
Deere & Co
DE
$161B
$1.24M 0.29%
2,702
+619
+30% +$305K
RDVY icon
94
First Trust Rising Dividend Achievers ETF
RDVY
$24.3B
$1.23M 0.28%
18,222
-4,583
-20% -$297K
UNH icon
95
UnitedHealth
UNH
$387B
$1.21M 0.28%
3,501
+446
+15% +$135K
JPEF icon
96
JPMorgan Equity Focus ETF
JPEF
$1.97B
$1.21M 0.28%
16,292
+977
+6% +$70.3K
PEG icon
97
Public Service Enterprise Group
PEG
$39.2B
$1.2M 0.28%
14,389
-326
-2% -$27.3K
ICVT icon
98
iShares Convertible Bond ETF
ICVT
$7.23B
$1.14M 0.26%
11,400
+2,500
+28% +$235K
KLAC icon
99
KLA
KLAC
$278B
$1.12M 0.26%
10,410
+3,030
+41% +$283K
EPS icon
100
WisdomTree US LargeCap Fund
EPS
$1.58B
$1.09M 0.25%
15,860
-1,500
-9% -$99.7K
2 3
4
5 6

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WMA
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EGP
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FIM
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HFF
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GSIAS
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AWM
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Herold Advisors's Q3 2025 Portfolio in Review

As of Q3 2025, Herold Advisors held 316 positions worth $432M, down 9.5% from $477M the previous quarter. Its ten largest holdings account for 27% of the portfolio.

Herold Advisors withdrew a net $73.1M in Q3 2025, closing 68 positions and reducing 126 holdings. Its most notable exit was Invesco S&P 500 Equal Weight ETF, an estimated $7.21M position sold in full.

By sector, the portfolio is most concentrated in Technology at 21% of assets, up from 16% a quarter earlier, followed by Financials and Healthcare.

Against the trend, Herold Advisors opened a new position in Avantis International Large Cap Value ETF worth $361K.

  • Herold Advisors's largest Q3 2025 buy was Avantis International Large Cap Value ETF: 5,351 shares worth $361K.
  • Herold Advisors added most to NVIDIA in Q3 2025, an estimated $3.58M increase.
  • Herold Advisors's biggest Q3 2025 reduction was Avantis US Equity ETF, cutting an estimated $8.9M.
  • Herold Advisors fully exited Invesco S&P 500 Equal Weight ETF in Q3 2025, selling an estimated $7.21M.
  • Herold Advisors's ten largest holdings make up 27% of its $432M portfolio in Q3 2025.
  • Herold Advisors opened 5 new positions and closed 68 in Q3 2025.
  • Herold Advisors's portfolio value fell 9.5% quarter-over-quarter to $432M.

Based on Herold Advisors's 13F filing for Q3 2025, filed 13 Nov 2025.