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CFS

Cannon Financial Strategists Portfolio holdings

AUM $761M
1-Year Est. Return 18.73%
This Fund
S&P 500
This Quarter Est. Return
+6.65%
1 Year Est. Return
+18.73%
3 Year Est. Return
+41.8%
5 Year Est. Return
+36.15%
10 Year Est. Return
–
AUM
$699M
AUM Growth
+$65.7M
Cap. Flow
+$23.5M
Cap. Flow %
3.37%
Top 10 Hldgs %
76.98%
Holding
106
New
6
Increased
43
Reduced
20
Closed
2

Top Buys

Rank Stock Value
1
ICSH icon
iShares Ultra Short Duration Bond Active ETF
ICSH
+$6.98M
2
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$4.02M
3
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$3.53M
4
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$2.58M
5
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$2.51M

Top Sells

Rank Stock Value
1
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$1.11M
2
AVDE icon
Avantis International Equity ETF
AVDE
+$683K
3
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$611K
4
DOV icon
Dover
DOV
+$268K
5
JNJ icon
Johnson & Johnson
JNJ
+$226K

Sector Composition

Rank Sector Weight
1 Consumer Staples 0.96%
2 Healthcare 0.62%
3 Technology 0.56%
4 Financials 0.44%
5 Utilities 0.33%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DFIC icon
1
Dimensional International Core Equity 2 ETF
DFIC
$14.8B
$112M 16.01%
3,410,893
+31,811
+0.9% +$1.02M
SLYV icon
2
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$4.89B
$88.1M 12.61%
994,143
+41,388
+4% +$3.53M
SPYG icon
3
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
$51.7B
$86.8M 12.42%
830,316
+11,360
+1% +$1.13M
AVLV icon
4
Avantis US Large Cap Value ETF
AVLV
$18B
$78.4M 11.22%
1,084,848
+35,493
+3% +$2.51M
BIV icon
5
Vanguard Intermediate-Term Bond ETF
BIV
$28.8B
$44.9M 6.43%
575,363
+51,970
+10% +$4.02M
VUG icon
6
Vanguard Morningstar Growth ETF
VUG
$220B
$31.1M 4.45%
389,346
-2,436
-0.6% -$186K
SPIP icon
7
State Street SPDR Portfolio TIPS ETF
SPIP
$1.01B
$26.4M 3.77%
1,001,735
+98,513
+11% +$2.58M
AVEM icon
8
Avantis Emerging Markets Equity ETF
AVEM
$25.4B
$26.3M 3.76%
349,886
-15,579
-4% -$1.11M
VTI icon
9
Vanguard Morningstar Total Stock Market ETF
VTI
$660B
$23.2M 3.31%
70,547
+1,968
+3% +$622K
AVDE icon
10
Avantis International Equity ETF
AVDE
$18.1B
$20.9M 2.99%
265,224
-8,962
-3% -$683K
EMB icon
11
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$15B
$17M 2.43%
178,279
+7,603
+4% +$712K
VIOV icon
12
Vanguard S&P Small-Cap 600 Value ETF
VIOV
$1.85B
$14.5M 2.08%
152,554
-6,680
-4% -$611K
CGCB icon
13
Capital Group Core Bond ETF
CGCB
$5.67B
$13.2M 1.89%
496,813
+32,220
+7% +$850K
USRT icon
14
iShares Core US REIT ETF
USRT
$4.62B
$11.4M 1.63%
193,464
+12,029
+7% +$691K
ICSH icon
15
iShares Ultra Short Duration Bond Active ETF
ICSH
$8.07B
$8.82M 1.26%
173,807
+137,890
+384% +$6.98M
VBR icon
16
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.1B
$7.18M 1.03%
34,425
+922
+3% +$189K
SPTM icon
17
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
$13.6B
$7.06M 1.01%
87,482
+192
+0.2% +$14.9K
ISTB icon
18
iShares Core 1-5 Year USD Bond ETF
ISTB
$5.11B
$4.09M 0.58%
83,659
-144
-0.2% -$7K
KO icon
19
Coca-Cola
KO
$377B
$3.84M 0.55%
57,883
– –
MUB icon
20
iShares National Muni Bond ETF
MUB
$45.1B
$2.96M 0.42%
27,832
-45
-0.2% -$4.71K
FIXD icon
21
First Trust Smith Opportunistic Fixed Income ETF
FIXD
$3.23B
$2.86M 0.41%
64,380
+2,251
+4% +$99K
VTEB icon
22
Vanguard Tax-Exempt Bond Index Fund
VTEB
$45.1B
$2.61M 0.37%
52,206
-1,495
-3% -$73.5K
IWF icon
23
iShares Russell 1000 Growth ETF
IWF
$121B
$2.5M 0.36%
21,344
-296
-1% -$33K
VLUE icon
24
iShares MSCI USA Value Factor ETF
VLUE
$9.17B
$2.42M 0.35%
19,354
+28
+0.1% +$3.3K
VOO icon
25
Vanguard S&P 500 ETF
VOO
$979B
$2.4M 0.34%
3,927
+32
+0.8% +$18.9K
1
2 3 4 5

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GWM
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FTF
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OM
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SIG
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TI
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PMWMG
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CCIP
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Cannon Financial Strategists's Q3 2025 Portfolio in Review

As of Q3 2025, Cannon Financial Strategists held 106 positions worth $699M, up 10% from $633M the previous quarter. Its ten largest holdings account for 77% of the portfolio.

Cannon Financial Strategists deployed $23.5M of net new capital in Q3 2025, opening 6 new positions and adding to 43 existing holdings. Its largest new stake was Invesco S&P 500 Equal Weight ETF: 1,514 shares worth $287K.

By sector, the portfolio is most concentrated in Consumer Staples at 0.96% of assets, down from 1.1% a quarter earlier, followed by Healthcare and Technology.

On the sell side, the largest reduction was Avantis Emerging Markets Equity ETF, an estimated $1.11M trimmed.

  • Cannon Financial Strategists's largest Q3 2025 buy was Invesco S&P 500 Equal Weight ETF: 1,514 shares worth $287K.
  • Cannon Financial Strategists added most to iShares Ultra Short Duration Bond Active ETF in Q3 2025, an estimated $6.98M increase.
  • Cannon Financial Strategists's biggest Q3 2025 reduction was Avantis Emerging Markets Equity ETF, cutting an estimated $1.11M.
  • Cannon Financial Strategists fully exited Dover in Q3 2025, selling an estimated $268K.
  • Cannon Financial Strategists's ten largest holdings make up 77% of its $699M portfolio in Q3 2025.
  • Cannon Financial Strategists opened 6 new positions and closed 2 in Q3 2025.
  • Cannon Financial Strategists's portfolio value rose 10% quarter-over-quarter to $699M.

Based on Cannon Financial Strategists's 13F filing for Q3 2025, filed 6 Nov 2025.