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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+6.18%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$233M
AUM Growth
+$27.5M
Cap. Flow
+$15.2M
Cap. Flow %
6.5%
Top 10 Hldgs %
77.13%
Holding
60
New
3
Increased
20
Reduced
18
Closed
1

Top Buys

Rank Stock Value
1
ISTB icon
iShares Core 1-5 Year USD Bond ETF
ISTB
+$7.81M
2
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$5.1M
3
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$5.02M
4
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$2.67M
5
ICSH icon
iShares Ultra Short Duration Bond Active ETF
ICSH
+$1.99M

Top Sells

Rank Stock Value
1
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$6.44M
2
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$5.18M
3
SGC icon
Superior Group of Companies
SGC
+$323K
4
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$184K
5
SPTM icon
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
+$163K

Sector Composition

Rank Sector Weight
1 Consumer Staples 2.13%
2 Consumer Discretionary 1.26%
3 Healthcare 0.67%
4 Industrials 0.28%
5 Financials 0.23%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SLYV icon
1
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$5.03B
$45.5M 19.53%
555,265
-67,152
-11% -$5.18M
SPYG icon
2
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
$54.5B
$31.3M 13.43%
555,028
+47,719
+9% +$2.67M
BIV icon
3
Vanguard Intermediate-Term Bond ETF
BIV
$28.9B
$27.8M 11.93%
313,548
+56,177
+22% +$5.1M
VTI icon
4
Vanguard Morningstar Total Stock Market ETF
VTI
$684B
$16.6M 7.11%
80,205
+24,805
+45% +$5.02M
SPIP icon
5
State Street SPDR Portfolio TIPS ETF
SPIP
$1B
$13.2M 5.68%
433,328
+56,261
+15% +$1.73M
ISTB icon
6
iShares Core 1-5 Year USD Bond ETF
ISTB
$5.13B
$12.2M 5.24%
238,127
+151,734
+176% +$7.81M
VUG icon
7
Vanguard Morningstar Growth ETF
VUG
$231B
$10.7M 4.58%
249,198
-2,742
-1% -$117K
EMB icon
8
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$14.7B
$8.52M 3.66%
78,287
+7,166
+10% +$801K
SPTM icon
9
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
$14B
$8.05M 3.45%
163,614
-3,415
-2% -$163K
VBR icon
10
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.9B
$5.89M 2.53%
35,588
-1,170
-3% -$184K
MUB icon
11
iShares National Muni Bond ETF
MUB
$45.5B
$5.62M 2.41%
48,452
+3,352
+7% +$391K
ICSH icon
12
iShares Ultra Short Duration Bond Active ETF
ICSH
$8.13B
$5.23M 2.24%
103,431
+39,374
+61% +$1.99M
USRT icon
13
iShares Core US REIT ETF
USRT
$4.63B
$5.08M 2.18%
97,027
+8,259
+9% +$416K
VIOV icon
14
Vanguard S&P Small-Cap 600 Value ETF
VIOV
$1.89B
$3.55M 1.52%
40,804
-1,934
-5% -$158K
KO icon
15
Coca-Cola
KO
$375B
$3.17M 1.36%
60,088
– –
EFG icon
16
iShares MSCI EAFE Growth ETF
EFG
$17.3B
$2.57M 1.1%
25,582
-206
-0.8% -$20.9K
BSV icon
17
Vanguard Short-Term Bond ETF
BSV
$44.6B
$2.4M 1.03%
29,254
+3,252
+13% +$268K
SPDW icon
18
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$41.6B
$1.78M 0.76%
50,315
-3,994
-7% -$140K
IWF icon
19
iShares Russell 1000 Growth ETF
IWF
$128B
$1.59M 0.68%
26,128
– –
IVV icon
20
iShares Core S&P 500 ETF
IVV
$902B
$1.36M 0.58%
3,408
-143
-4% -$55.4K
SGC icon
21
Superior Group of Companies
SGC
$225M
$1.3M 0.56%
51,054
-12,964
-20% -$323K
BND icon
22
Vanguard Total Bond Market
BND
$158B
$1.13M 0.49%
13,376
+25
+0.2% +$2.16K
PRF icon
23
Invesco FTSE RAFI US 1000 ETF
PRF
$10B
$1.12M 0.48%
36,915
– –
VCSH icon
24
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.7B
$1.11M 0.48%
13,504
+9,159
+211% +$759K
VWO icon
25
Vanguard FTSE Emerging Markets ETF
VWO
$124B
$1.06M 0.45%
20,324
-1,204
-6% -$64.1K
1
2 3

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Cannon Financial Strategists's Q1 2021 Portfolio in Review

As of Q1 2021, Cannon Financial Strategists held 60 positions worth $233M, up 13% from $206M the previous quarter. Its ten largest holdings account for 77% of the portfolio.

Cannon Financial Strategists deployed $15.2M of net new capital in Q1 2021, opening 3 new positions and adding to 20 existing holdings. Its largest new stake was iShares Short-Term National Muni Bond ETF: 6,966 shares worth $751K.

By sector, the portfolio is most concentrated in Consumer Staples at 2.1% of assets, down from 2.5% a quarter earlier, followed by Consumer Discretionary and Healthcare.

On the sell side, the largest reduction was State Street SPDR S&P 600 Small Cap Value ETF, an estimated $5.18M trimmed.

  • Cannon Financial Strategists's largest Q1 2021 buy was iShares Short-Term National Muni Bond ETF: 6,966 shares worth $751K.
  • Cannon Financial Strategists added most to iShares Core 1-5 Year USD Bond ETF in Q1 2021, an estimated $7.81M increase.
  • Cannon Financial Strategists's biggest Q1 2021 reduction was State Street SPDR S&P 600 Small Cap Value ETF, cutting an estimated $5.18M.
  • Cannon Financial Strategists fully exited iShares Core US Aggregate Bond ETF in Q1 2021, selling an estimated $6.44M.
  • Cannon Financial Strategists's ten largest holdings make up 77% of its $233M portfolio in Q1 2021.
  • Cannon Financial Strategists opened 3 new positions and closed 1 in Q1 2021.
  • Cannon Financial Strategists's portfolio value rose 13% quarter-over-quarter to $233M.

Based on Cannon Financial Strategists's 13F filing for Q1 2021, filed 2 Oct 2024.