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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+12.74%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$206M
AUM Growth
+$23.8M
Cap. Flow
+$2.52M
Cap. Flow %
1.22%
Top 10 Hldgs %
74.89%
Holding
58
New
4
Increased
19
Reduced
19
Closed
1

Top Buys

Rank Stock Value
1
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$2.57M
2
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$1.28M
3
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$560K
4
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$318K
5
EMB icon
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
+$307K

Top Sells

Rank Stock Value
1
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$1.61M
2
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$729K
3
KO icon
Coca-Cola
KO
+$642K
4
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$366K
5
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$269K

Sector Composition

Rank Sector Weight
1 Consumer Staples 2.47%
2 Consumer Discretionary 1.44%
3 Healthcare 0.73%
4 Industrials 0.32%
5 Utilities 0.23%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SLYV icon
1
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$5.03B
$41.2M 20.04%
622,417
-27,017
-4% -$1.61M
SPYG icon
2
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
$54.5B
$28M 13.64%
507,309
-5,114
-1% -$269K
BIV icon
3
Vanguard Intermediate-Term Bond ETF
BIV
$28.9B
$23.9M 11.62%
257,371
+27,583
+12% +$2.57M
SPIP icon
4
State Street SPDR Portfolio TIPS ETF
SPIP
$1B
$11.8M 5.72%
377,067
+41,748
+12% +$1.28M
VTI icon
5
Vanguard Morningstar Total Stock Market ETF
VTI
$684B
$10.8M 5.24%
55,400
-3,987
-7% -$729K
VUG icon
6
Vanguard Morningstar Growth ETF
VUG
$231B
$10.6M 5.17%
251,940
+2,478
+1% +$98.9K
EMB icon
7
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$14.7B
$8.24M 4.01%
71,121
+2,713
+4% +$307K
SPTM icon
8
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
$14B
$7.7M 3.74%
167,029
-1,304
-0.8% -$56.8K
AGG icon
9
iShares Core US Aggregate Bond ETF
AGG
$138B
$6.44M 3.13%
54,476
-3,108
-5% -$366K
MUB icon
10
iShares National Muni Bond ETF
MUB
$45.5B
$5.29M 2.57%
45,100
-2,106
-4% -$245K
VBR icon
11
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.9B
$5.23M 2.54%
36,758
+151
+0.4% +$19.5K
ISTB icon
12
iShares Core 1-5 Year USD Bond ETF
ISTB
$5.13B
$4.46M 2.17%
86,393
-130
-0.2% -$6.7K
USRT icon
13
iShares Core US REIT ETF
USRT
$4.63B
$4.3M 2.09%
88,768
+5,566
+7% +$260K
KO icon
14
Coca-Cola
KO
$375B
$3.3M 1.6%
60,088
-12,424
-17% -$642K
ICSH icon
15
iShares Ultra Short Duration Bond Active ETF
ICSH
$8.13B
$3.24M 1.57%
64,057
+2,660
+4% +$134K
VIOV icon
16
Vanguard S&P Small-Cap 600 Value ETF
VIOV
$1.89B
$3M 1.46%
42,738
+5,046
+13% +$318K
EFG icon
17
iShares MSCI EAFE Growth ETF
EFG
$17.3B
$2.6M 1.27%
25,788
-61
-0.2% -$5.77K
BSV icon
18
Vanguard Short-Term Bond ETF
BSV
$44.6B
$2.16M 1.05%
26,002
+6,764
+35% +$560K
SPDW icon
19
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$41.6B
$1.83M 0.89%
54,309
+2,458
+5% +$77.5K
IWF icon
20
iShares Russell 1000 Growth ETF
IWF
$128B
$1.58M 0.77%
26,128
-696
-3% -$39.6K
SGC icon
21
Superior Group of Companies
SGC
$225M
$1.49M 0.72%
64,018
+4,205
+7% +$99.3K
IVV icon
22
iShares Core S&P 500 ETF
IVV
$902B
$1.33M 0.65%
3,551
+83
+2% +$29.5K
BND icon
23
Vanguard Total Bond Market
BND
$158B
$1.18M 0.57%
13,351
+75
+0.6% +$6.6K
VWO icon
24
Vanguard FTSE Emerging Markets ETF
VWO
$124B
$1.08M 0.52%
21,528
– –
VYM icon
25
Vanguard High Dividend Yield ETF
VYM
$82.8B
$1.03M 0.5%
11,289
– –
1
2 3

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Cannon Financial Strategists's Q4 2020 Portfolio in Review

As of Q4 2020, Cannon Financial Strategists held 58 positions worth $206M, up 13% from $182M the previous quarter. Its ten largest holdings account for 75% of the portfolio.

Cannon Financial Strategists's Q4 2020 filing shows 4 new, 19 increased, 19 reduced and 1 closed positions. Its largest new stake was Colony Bankcorp: 17,494 shares worth $144K. The largest sale was State Street SPDR S&P 600 Small Cap Value ETF, an estimated $1.61M.

By sector, the portfolio is most concentrated in Consumer Staples at 2.5% of assets, down from 3% a quarter earlier, followed by Consumer Discretionary and Healthcare.

  • Cannon Financial Strategists's largest Q4 2020 buy was Colony Bankcorp: 17,494 shares worth $144K.
  • Cannon Financial Strategists added most to Vanguard Intermediate-Term Bond ETF in Q4 2020, an estimated $2.57M increase.
  • Cannon Financial Strategists's biggest Q4 2020 reduction was State Street SPDR S&P 600 Small Cap Value ETF, cutting an estimated $1.61M.
  • Cannon Financial Strategists fully exited Southern Company in Q4 2020, selling an estimated $219K.
  • Cannon Financial Strategists's ten largest holdings make up 75% of its $206M portfolio in Q4 2020.
  • Cannon Financial Strategists opened 4 new positions and closed 1 in Q4 2020.
  • Cannon Financial Strategists's portfolio value rose 13% quarter-over-quarter to $206M.

Based on Cannon Financial Strategists's 13F filing for Q4 2020, filed 2 Oct 2024.