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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+4.56%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$153M
AUM Growth
+$22.7M
Cap. Flow
+$16.4M
Cap. Flow %
10.7%
Top 10 Hldgs %
74.21%
Holding
51
New
3
Increased
18
Reduced
20
Closed
1

Top Buys

Rank Stock Value
1
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$5.66M
2
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$3.19M
3
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$2.15M
4
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$1.73M
5
MUB icon
iShares National Muni Bond ETF
MUB
+$1.22M

Top Sells

Rank Stock Value
1
LQD icon
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
+$1.14M
2
BA icon
Boeing
BA
+$218K
3
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$106K
4
EFG icon
iShares MSCI EAFE Growth ETF
EFG
+$104K
5
VWO icon
Vanguard FTSE Emerging Markets ETF
VWO
+$81.8K

Sector Composition

Rank Sector Weight
1 Consumer Staples 2.58%
2 Healthcare 0.72%
3 Consumer Discretionary 0.48%
4 Utilities 0.45%
5 Industrials 0.21%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SLYV icon
1
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$5.03B
$27.8M 18.16%
423,738
+34,008
+9% +$2.15M
SPYG icon
2
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
$54.5B
$20.5M 13.37%
489,113
+43,090
+10% +$1.73M
BIV icon
3
Vanguard Intermediate-Term Bond ETF
BIV
$28.9B
$15.4M 10.06%
176,896
+36,390
+26% +$3.19M
VUG icon
4
Vanguard Morningstar Growth ETF
VUG
$231B
$8.41M 5.49%
277,104
+3,552
+1% +$103K
SPIP icon
5
State Street SPDR Portfolio TIPS ETF
SPIP
$1B
$7.93M 5.17%
277,842
+38,773
+16% +$1.1M
VTI icon
6
Vanguard Morningstar Total Stock Market ETF
VTI
$684B
$7.7M 5.02%
47,035
-445
-0.9% -$69.7K
SPTM icon
7
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
$14B
$6.73M 4.39%
168,951
+18,630
+12% +$710K
VBR icon
8
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.9B
$6.65M 4.34%
48,508
-8
-0% -$1.06K
AGG icon
9
iShares Core US Aggregate Bond ETF
AGG
$138B
$6.44M 4.2%
57,273
+50,247
+715% +$5.66M
EMB icon
10
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$14.7B
$6.15M 4.01%
53,687
+4,384
+9% +$495K
MUB icon
11
iShares National Muni Bond ETF
MUB
$45.5B
$4.34M 2.83%
38,115
+10,736
+39% +$1.22M
ISTB icon
12
iShares Core 1-5 Year USD Bond ETF
ISTB
$5.13B
$3.29M 2.15%
65,288
+4,577
+8% +$231K
USRT icon
13
iShares Core US REIT ETF
USRT
$4.63B
$3.18M 2.08%
58,300
+4,013
+7% +$221K
LQD icon
14
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
$33B
$2.99M 1.95%
23,383
-8,923
-28% -$1.14M
EFG icon
15
iShares MSCI EAFE Growth ETF
EFG
$17.3B
$2.91M 1.9%
33,688
-1,248
-4% -$104K
ICSH icon
16
iShares Ultra Short Duration Bond Active ETF
ICSH
$8.13B
$2.85M 1.86%
56,679
+5,546
+11% +$279K
KO icon
17
Coca-Cola
KO
$375B
$2.23M 1.45%
40,300
-190
-0.5% -$10.2K
IWF icon
18
iShares Russell 1000 Growth ETF
IWF
$128B
$1.37M 0.9%
31,232
-1,176
-4% -$49.1K
SPDW icon
19
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$41.6B
$1.28M 0.83%
40,788
-671
-2% -$20.4K
VWO icon
20
Vanguard FTSE Emerging Markets ETF
VWO
$124B
$1.2M 0.78%
26,886
-1,932
-7% -$81.8K
BND icon
21
Vanguard Total Bond Market
BND
$158B
$1.1M 0.72%
13,083
+69
+0.5% +$5.8K
IVV icon
22
iShares Core S&P 500 ETF
IVV
$902B
$1.05M 0.68%
3,235
-225
-7% -$69.6K
VYM icon
23
Vanguard High Dividend Yield ETF
VYM
$82.8B
$800K 0.52%
8,534
+683
+9% +$61.9K
BSV icon
24
Vanguard Short-Term Bond ETF
BSV
$44.6B
$763K 0.5%
9,461
+4,290
+83% +$346K
HD icon
25
Home Depot
HD
$355B
$730K 0.48%
3,341
– –
1
2 3

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Cannon Financial Strategists's Q4 2019 Portfolio in Review

As of Q4 2019, Cannon Financial Strategists held 51 positions worth $153M, up 17% from $131M the previous quarter. Its ten largest holdings account for 74% of the portfolio.

Cannon Financial Strategists deployed $16.4M of net new capital in Q4 2019, opening 3 new positions and adding to 18 existing holdings. Its largest new stake was State Street SPDR S&P 500 ETF Trust: 678 shares worth $218K.

By sector, the portfolio is most concentrated in Consumer Staples at 2.6% of assets, down from 3% a quarter earlier, followed by Healthcare and Consumer Discretionary.

On the sell side, the largest reduction was iShares iBoxx $ Investment Grade Corporate Bond ETF, an estimated $1.14M trimmed.

  • Cannon Financial Strategists's largest Q4 2019 buy was State Street SPDR S&P 500 ETF Trust: 678 shares worth $218K.
  • Cannon Financial Strategists added most to iShares Core US Aggregate Bond ETF in Q4 2019, an estimated $5.66M increase.
  • Cannon Financial Strategists's biggest Q4 2019 reduction was iShares iBoxx $ Investment Grade Corporate Bond ETF, cutting an estimated $1.14M.
  • Cannon Financial Strategists fully exited Boeing in Q4 2019, selling an estimated $218K.
  • Cannon Financial Strategists's ten largest holdings make up 74% of its $153M portfolio in Q4 2019.
  • Cannon Financial Strategists opened 3 new positions and closed 1 in Q4 2019.
  • Cannon Financial Strategists's portfolio value rose 17% quarter-over-quarter to $153M.

Based on Cannon Financial Strategists's 13F filing for Q4 2019, filed 2 Oct 2024.