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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+15.29%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$166M
AUM Growth
+$31.4M
Cap. Flow
+$11.7M
Cap. Flow %
7.03%
Top 10 Hldgs %
74.95%
Holding
55
New
8
Increased
23
Reduced
15
Closed
2

Top Buys

Rank Stock Value
1
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$4.65M
2
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$2.06M
3
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$1.93M
4
ISTB icon
iShares Core 1-5 Year USD Bond ETF
ISTB
+$1.2M
5
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$1.06M

Top Sells

Rank Stock Value
1
LQD icon
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
+$1.03M
2
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$859K
3
KO icon
Coca-Cola
KO
+$701K
4
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$440K
5
EFG icon
iShares MSCI EAFE Growth ETF
EFG
+$289K

Sector Composition

Rank Sector Weight
1 Consumer Staples 3.03%
2 Consumer Discretionary 1.2%
3 Healthcare 0.84%
4 Industrials 0.31%
5 Utilities 0.25%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SLYV icon
1
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$5.03B
$30.5M 18.38%
620,662
+101,515
+20% +$4.65M
SPYG icon
2
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
$54.5B
$23.8M 14.37%
530,535
+46,558
+10% +$1.93M
BIV icon
3
Vanguard Intermediate-Term Bond ETF
BIV
$28.9B
$19M 11.47%
204,086
+7,304
+4% +$669K
VTI icon
4
Vanguard Morningstar Total Stock Market ETF
VTI
$684B
$8.83M 5.33%
56,432
+13,940
+33% +$2.06M
SPIP icon
5
State Street SPDR Portfolio TIPS ETF
SPIP
$1B
$8.83M 5.32%
292,817
-4,511
-2% -$134K
VUG icon
6
Vanguard Morningstar Growth ETF
VUG
$231B
$8.57M 5.17%
254,442
-14,298
-5% -$440K
EMB icon
7
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$14.7B
$7.03M 4.24%
64,321
+4,571
+8% +$473K
AGG icon
8
iShares Core US Aggregate Bond ETF
AGG
$138B
$6.58M 3.97%
55,651
+3,542
+7% +$415K
SPTM icon
9
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
$14B
$6.56M 3.95%
173,563
-1,478
-0.8% -$52.9K
MUB icon
10
iShares National Muni Bond ETF
MUB
$45.5B
$4.6M 2.77%
39,829
+1,488
+4% +$169K
ISTB icon
11
iShares Core 1-5 Year USD Bond ETF
ISTB
$5.13B
$4.44M 2.67%
86,200
+23,406
+37% +$1.2M
VBR icon
12
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.9B
$3.98M 2.4%
37,204
-8,558
-19% -$859K
KO icon
13
Coca-Cola
KO
$375B
$3.39M 2.04%
75,822
-15,224
-17% -$701K
USRT icon
14
iShares Core US REIT ETF
USRT
$4.63B
$3.34M 2.02%
76,928
+9,216
+14% +$387K
ICSH icon
15
iShares Ultra Short Duration Bond Active ETF
ICSH
$8.13B
$2.84M 1.71%
56,105
-1,798
-3% -$90.6K
EFG icon
16
iShares MSCI EAFE Growth ETF
EFG
$17.3B
$2.15M 1.3%
25,888
-3,695
-12% -$289K
BSV icon
17
Vanguard Short-Term Bond ETF
BSV
$44.6B
$1.46M 0.88%
17,553
+6,329
+56% +$523K
SPDW icon
18
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$41.6B
$1.44M 0.87%
52,001
+13,427
+35% +$351K
IWF icon
19
iShares Russell 1000 Growth ETF
IWF
$128B
$1.35M 0.81%
28,128
-1,632
-5% -$71.9K
BND icon
20
Vanguard Total Bond Market
BND
$158B
$1.16M 0.7%
13,179
+78
+0.6% +$6.82K
VIOV icon
21
Vanguard S&P Small-Cap 600 Value ETF
VIOV
$1.89B
$1.14M 0.69%
+21,898
New +$1.06M
IVV icon
22
iShares Core S&P 500 ETF
IVV
$902B
$1.09M 0.66%
3,515
+463
+15% +$136K
LQD icon
23
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
$33B
$1.06M 0.64%
7,854
-7,937
-50% -$1.03M
VWO icon
24
Vanguard FTSE Emerging Markets ETF
VWO
$124B
$878K 0.53%
22,158
-1,943
-8% -$71.9K
VYM icon
25
Vanguard High Dividend Yield ETF
VYM
$82.8B
$876K 0.53%
11,114
+984
+10% +$76.5K
1
2 3

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HT
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AGDI
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MC
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GKFF
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Cannon Financial Strategists's Q2 2020 Portfolio in Review

As of Q2 2020, Cannon Financial Strategists held 55 positions worth $166M, up 23% from $134M the previous quarter. Its ten largest holdings account for 75% of the portfolio.

Cannon Financial Strategists deployed $11.7M of net new capital in Q2 2020, opening 8 new positions and adding to 23 existing holdings. Its largest new stake was Vanguard S&P Small-Cap 600 Value ETF: 21,898 shares worth $1.14M.

By sector, the portfolio is most concentrated in Consumer Staples at 3% of assets, down from 4.2% a quarter earlier, followed by Consumer Discretionary and Healthcare.

On the sell side, the largest reduction was iShares iBoxx $ Investment Grade Corporate Bond ETF, an estimated $1.03M trimmed.

  • Cannon Financial Strategists's largest Q2 2020 buy was Vanguard S&P Small-Cap 600 Value ETF: 21,898 shares worth $1.14M.
  • Cannon Financial Strategists added most to State Street SPDR S&P 600 Small Cap Value ETF in Q2 2020, an estimated $4.65M increase.
  • Cannon Financial Strategists's biggest Q2 2020 reduction was iShares iBoxx $ Investment Grade Corporate Bond ETF, cutting an estimated $1.03M.
  • Cannon Financial Strategists fully exited Walt Disney in Q2 2020, selling an estimated $202K.
  • Cannon Financial Strategists's ten largest holdings make up 75% of its $166M portfolio in Q2 2020.
  • Cannon Financial Strategists opened 8 new positions and closed 2 in Q2 2020.
  • Cannon Financial Strategists's portfolio value rose 23% quarter-over-quarter to $166M.

Based on Cannon Financial Strategists's 13F filing for Q2 2020, filed 2 Oct 2024.