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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+1.18%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$131M
AUM Growth
+$11.9M
Cap. Flow
+$10.7M
Cap. Flow %
8.19%
Top 10 Hldgs %
74%
Holding
49
New
6
Increased
24
Reduced
10
Closed
1

Top Buys

Rank Stock Value
1
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$8.84M
2
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$5.4M
3
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$4.18M
4
ISTB icon
iShares Core 1-5 Year USD Bond ETF
ISTB
+$3.06M
5
EMB icon
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
+$2.76M

Top Sells

Rank Stock Value
1
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$6.86M
2
EFG icon
iShares MSCI EAFE Growth ETF
EFG
+$5.24M
3
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$3.53M
4
VWO icon
Vanguard FTSE Emerging Markets ETF
VWO
+$3.17M
5
TIP icon
iShares TIPS Bond ETF
TIP
+$2.18M

Sector Composition

Rank Sector Weight
1 Consumer Staples 3.03%
2 Healthcare 0.76%
3 Consumer Discretionary 0.59%
4 Utilities 0.55%
5 Industrials 0.44%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SLYV icon
1
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$5.03B
$23.9M 18.28%
389,730
+147,506
+61% +$8.84M
SPYG icon
2
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
$54.5B
$17.3M 13.28%
446,023
+106,979
+32% +$4.18M
BIV icon
3
Vanguard Intermediate-Term Bond ETF
BIV
$28.9B
$12.4M 9.47%
140,506
+20,053
+17% +$1.75M
VUG icon
4
Vanguard Morningstar Growth ETF
VUG
$231B
$7.58M 5.81%
273,552
-127,350
-32% -$3.53M
VTI icon
5
Vanguard Morningstar Total Stock Market ETF
VTI
$684B
$7.17M 5.49%
47,480
+35,855
+308% +$5.4M
SPIP icon
6
State Street SPDR Portfolio TIPS ETF
SPIP
$1B
$6.82M 5.22%
239,069
+96,737
+68% +$2.75M
VBR icon
7
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.9B
$6.25M 4.79%
48,516
-53,574
-52% -$6.86M
EMB icon
8
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$14.7B
$5.59M 4.28%
49,303
+24,302
+97% +$2.76M
SPTM icon
9
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
$14B
$5.52M 4.23%
150,321
-4
-0% -$147
LQD icon
10
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
$33B
$4.12M 3.15%
32,306
-6,278
-16% -$791K
MUB icon
11
iShares National Muni Bond ETF
MUB
$45.5B
$3.12M 2.39%
27,379
+1,901
+7% +$217K
ISTB icon
12
iShares Core 1-5 Year USD Bond ETF
ISTB
$5.13B
$3.07M 2.35%
+60,711
New +$3.06M
USRT icon
13
iShares Core US REIT ETF
USRT
$4.63B
$3.02M 2.31%
54,287
+16,797
+45% +$904K
EFG icon
14
iShares MSCI EAFE Growth ETF
EFG
$17.3B
$2.81M 2.15%
34,936
-65,522
-65% -$5.24M
ICSH icon
15
iShares Ultra Short Duration Bond Active ETF
ICSH
$8.13B
$2.58M 1.97%
51,133
+4,962
+11% +$250K
KO icon
16
Coca-Cola
KO
$375B
$2.2M 1.69%
40,490
+6,534
+19% +$350K
IWF icon
17
iShares Russell 1000 Growth ETF
IWF
$128B
$1.29M 0.99%
32,408
-3,688
-10% -$148K
SPDW icon
18
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$41.6B
$1.22M 0.93%
41,459
+33,613
+428% +$975K
VWO icon
19
Vanguard FTSE Emerging Markets ETF
VWO
$124B
$1.16M 0.89%
28,818
-76,715
-73% -$3.17M
BND icon
20
Vanguard Total Bond Market
BND
$158B
$1.1M 0.84%
13,014
+85
+0.7% +$7.13K
IVV icon
21
iShares Core S&P 500 ETF
IVV
$902B
$1.03M 0.79%
3,460
-388
-10% -$115K
AGG icon
22
iShares Core US Aggregate Bond ETF
AGG
$138B
$795K 0.61%
+7,026
New +$790K
HD icon
23
Home Depot
HD
$355B
$775K 0.59%
3,341
– –
VYM icon
24
Vanguard High Dividend Yield ETF
VYM
$82.8B
$697K 0.53%
7,851
– –
VEA icon
25
Vanguard FTSE Developed Markets ETF
VEA
$236B
$653K 0.5%
15,885
+2,268
+17% +$92.6K
1
2

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HT
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AGDI
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MC
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ACA
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GKFF
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Cannon Financial Strategists's Q3 2019 Portfolio in Review

As of Q3 2019, Cannon Financial Strategists held 49 positions worth $131M, up 10% from $119M the previous quarter. Its ten largest holdings account for 74% of the portfolio.

Cannon Financial Strategists deployed $10.7M of net new capital in Q3 2019, opening 6 new positions and adding to 24 existing holdings. Its largest new stake was iShares Core 1-5 Year USD Bond ETF: 60,711 shares worth $3.07M.

By sector, the portfolio is most concentrated in Consumer Staples at 3% of assets, up from 2.5% a quarter earlier, followed by Healthcare and Consumer Discretionary.

On the sell side, the largest reduction was Vanguard Morningstar Small-Cap Value ETF, an estimated $6.86M trimmed.

  • Cannon Financial Strategists's largest Q3 2019 buy was iShares Core 1-5 Year USD Bond ETF: 60,711 shares worth $3.07M.
  • Cannon Financial Strategists added most to State Street SPDR S&P 600 Small Cap Value ETF in Q3 2019, an estimated $8.84M increase.
  • Cannon Financial Strategists's biggest Q3 2019 reduction was Vanguard Morningstar Small-Cap Value ETF, cutting an estimated $6.86M.
  • Cannon Financial Strategists fully exited CSG Systems International in Q3 2019, selling an estimated $118K.
  • Cannon Financial Strategists's ten largest holdings make up 74% of its $131M portfolio in Q3 2019.
  • Cannon Financial Strategists opened 6 new positions and closed 1 in Q3 2019.
  • Cannon Financial Strategists's portfolio value rose 10% quarter-over-quarter to $131M.

Based on Cannon Financial Strategists's 13F filing for Q3 2019, filed 2 Oct 2024.