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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+2.67%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$119M
AUM Growth
+$7.04M
Cap. Flow
+$4.06M
Cap. Flow %
3.43%
Top 10 Hldgs %
75.35%
Holding
44
New
1
Increased
16
Reduced
15
Closed
1

Top Buys

Rank Stock Value
1
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$2.03M
2
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$916K
3
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$867K
4
ICSH icon
iShares Ultra Short Duration Bond Active ETF
ICSH
+$786K
5
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$583K

Top Sells

Rank Stock Value
1
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$533K
2
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$523K
3
VCIT icon
Vanguard Intermediate-Term Corporate Bond ETF
VCIT
+$449K
4
VWO icon
Vanguard FTSE Emerging Markets ETF
VWO
+$129K
5
TIP icon
iShares TIPS Bond ETF
TIP
+$113K

Sector Composition

Rank Sector Weight
1 Consumer Staples 2.49%
2 Healthcare 0.72%
3 Consumer Discretionary 0.59%
4 Utilities 0.37%
5 Energy 0.3%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SLYV icon
1
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$5.03B
$14.7M 12.39%
242,224
+33,539
+16% +$2.03M
VBR icon
2
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.9B
$13.3M 11.23%
102,090
-4,097
-4% -$533K
SPYG icon
3
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
$54.5B
$13.1M 11.07%
339,044
+24,119
+8% +$916K
VUG icon
4
Vanguard Morningstar Growth ETF
VUG
$231B
$10.9M 9.2%
400,902
-19,572
-5% -$523K
BIV icon
5
Vanguard Intermediate-Term Bond ETF
BIV
$28.9B
$10.4M 8.78%
120,453
+10,267
+9% +$867K
EFG icon
6
iShares MSCI EAFE Growth ETF
EFG
$17.3B
$8.11M 6.84%
100,458
-1,231
-1% -$97.2K
SPTM icon
7
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
$14B
$5.48M 4.62%
150,325
+187
+0.1% +$6.7K
LQD icon
8
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
$33B
$4.8M 4.04%
38,584
-237
-0.6% -$28.5K
VWO icon
9
Vanguard FTSE Emerging Markets ETF
VWO
$124B
$4.49M 3.78%
105,533
-3,062
-3% -$129K
SPIP icon
10
State Street SPDR Portfolio TIPS ETF
SPIP
$1B
$4.03M 3.39%
142,332
+20,902
+17% +$583K
MUB icon
11
iShares National Muni Bond ETF
MUB
$45.5B
$2.88M 2.43%
25,478
-62
-0.2% -$6.94K
EMB icon
12
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$14.7B
$2.83M 2.39%
25,001
+3,608
+17% +$398K
TIP icon
13
iShares TIPS Bond ETF
TIP
$14.5B
$2.47M 2.08%
21,414
-990
-4% -$113K
ICSH icon
14
iShares Ultra Short Duration Bond Active ETF
ICSH
$8.13B
$2.33M 1.96%
46,171
+15,636
+51% +$786K
USRT icon
15
iShares Core US REIT ETF
USRT
$4.63B
$1.95M 1.64%
37,490
+2,809
+8% +$146K
VTI icon
16
Vanguard Morningstar Total Stock Market ETF
VTI
$684B
$1.74M 1.47%
11,625
+1,780
+18% +$262K
KO icon
17
Coca-Cola
KO
$375B
$1.73M 1.46%
33,956
+27
+0.1% +$1.32K
IWF icon
18
iShares Russell 1000 Growth ETF
IWF
$128B
$1.42M 1.2%
36,096
-668
-2% -$25.9K
IVV icon
19
iShares Core S&P 500 ETF
IVV
$902B
$1.13M 0.96%
3,848
-172
-4% -$49.8K
VNQ icon
20
Vanguard Real Estate ETF
VNQ
$39B
$1.1M 0.93%
12,615
-252
-2% -$22.1K
BND icon
21
Vanguard Total Bond Market
BND
$158B
$1.07M 0.91%
12,929
+88
+0.7% +$7.17K
HD icon
22
Home Depot
HD
$355B
$695K 0.59%
3,341
-30
-0.9% -$5.98K
VYM icon
23
Vanguard High Dividend Yield ETF
VYM
$82.8B
$686K 0.58%
7,851
+37
+0.5% +$3.2K
PRF icon
24
Invesco FTSE RAFI US 1000 ETF
PRF
$10B
$617K 0.52%
26,470
– –
VEA icon
25
Vanguard FTSE Developed Markets ETF
VEA
$236B
$568K 0.48%
13,617
-2,251
-14% -$92.8K
1
2

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Cannon Financial Strategists's Q2 2019 Portfolio in Review

As of Q2 2019, Cannon Financial Strategists held 44 positions worth $119M, up 6.3% from $112M the previous quarter. Its ten largest holdings account for 75% of the portfolio.

Cannon Financial Strategists deployed $4.06M of net new capital in Q2 2019, opening 1 new position and adding to 16 existing holdings. Its largest new stake was Hershey: 1,660 shares worth $222K.

By sector, the portfolio is most concentrated in Consumer Staples at 2.5% of assets, up from 2.3% a quarter earlier, followed by Healthcare and Consumer Discretionary.

On the sell side, the largest reduction was Vanguard Morningstar Small-Cap Value ETF, an estimated $533K trimmed.

  • Cannon Financial Strategists's largest Q2 2019 buy was Hershey: 1,660 shares worth $222K.
  • Cannon Financial Strategists added most to State Street SPDR S&P 600 Small Cap Value ETF in Q2 2019, an estimated $2.03M increase.
  • Cannon Financial Strategists's biggest Q2 2019 reduction was Vanguard Morningstar Small-Cap Value ETF, cutting an estimated $533K.
  • Cannon Financial Strategists fully exited Vanguard Intermediate-Term Corporate Bond ETF in Q2 2019, selling an estimated $449K.
  • Cannon Financial Strategists's ten largest holdings make up 75% of its $119M portfolio in Q2 2019.
  • Cannon Financial Strategists opened 1 new position and closed 1 in Q2 2019.
  • Cannon Financial Strategists's portfolio value rose 6.3% quarter-over-quarter to $119M.

Based on Cannon Financial Strategists's 13F filing for Q2 2019, filed 2 Oct 2024.