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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
-1.42%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$583M
AUM Growth
+$11.2M
Cap. Flow
+$20.9M
Cap. Flow %
3.59%
Top 10 Hldgs %
75.92%
Holding
101
New
3
Increased
51
Reduced
16
Closed
5

Top Buys

Rank Stock Value
1
CGCB icon
Capital Group Core Bond ETF
CGCB
+$6.56M
2
DFIC icon
Dimensional International Core Equity 2 ETF
DFIC
+$3.99M
3
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$2.1M
4
AVDE icon
Avantis International Equity ETF
AVDE
+$1.85M
5
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$1.58M

Top Sells

Rank Stock Value
1
IBTE
iShares iBonds Dec 2024 Term Treasury ETF
IBTE
+$1.5M
2
IBDP
iShares iBonds Dec 2024 Term Corporate ETF
IBDP
+$996K
3
FLRN icon
State Street SPDR Bloomberg Investment Grade Floating Rate ETF
FLRN
+$404K
4
IWD icon
iShares Russell 1000 Value ETF
IWD
+$204K
5
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$184K

Sector Composition

Rank Sector Weight
1 Consumer Staples 1.12%
2 Healthcare 0.61%
3 Technology 0.56%
4 Utilities 0.4%
5 Consumer Discretionary 0.4%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DFIC icon
1
Dimensional International Core Equity 2 ETF
DFIC
$15.2B
$84.7M 14.53%
3,278,031
+148,578
+5% +$3.99M
SLYV icon
2
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$5.03B
$80.5M 13.81%
922,950
+3,493
+0.4% +$312K
SPYG icon
3
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
$54.5B
$73.3M 12.57%
833,807
-24
-0% -$2.07K
AVLV icon
4
Avantis US Large Cap Value ETF
AVLV
$18.1B
$66.5M 11.4%
996,181
+23,149
+2% +$1.58M
BIV icon
5
Vanguard Intermediate-Term Bond ETF
BIV
$28.9B
$32M 5.49%
428,778
+27,666
+7% +$2.1M
VUG icon
6
Vanguard Morningstar Growth ETF
VUG
$231B
$27.3M 4.67%
398,556
+9,042
+2% +$607K
AVEM icon
7
Avantis Emerging Markets Equity ETF
AVEM
$26.3B
$20.6M 3.52%
349,695
+12,538
+4% +$780K
VTI icon
8
Vanguard Morningstar Total Stock Market ETF
VTI
$684B
$20.2M 3.47%
69,864
-632
-0.9% -$184K
SPIP icon
9
State Street SPDR Portfolio TIPS ETF
SPIP
$1B
$19.5M 3.35%
772,291
+54,512
+8% +$1.4M
AVDE icon
10
Avantis International Equity ETF
AVDE
$18.7B
$18.1M 3.1%
294,832
+28,841
+11% +$1.85M
EMB icon
11
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$14.7B
$14M 2.41%
157,590
+2,041
+1% +$186K
CGCB icon
12
Capital Group Core Bond ETF
CGCB
$5.74B
$11.2M 1.92%
434,404
+249,825
+135% +$6.56M
VIOV icon
13
Vanguard S&P Small-Cap 600 Value ETF
VIOV
$1.89B
$10.5M 1.79%
111,981
+3,646
+3% +$348K
USRT icon
14
iShares Core US REIT ETF
USRT
$4.63B
$10.3M 1.77%
180,189
+2,073
+1% +$125K
SPTM icon
15
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
$14B
$9.15M 1.57%
128,145
+1,195
+0.9% +$86K
VBR icon
16
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.9B
$6.44M 1.1%
32,500
-81
-0.2% -$16.6K
MUB icon
17
iShares National Muni Bond ETF
MUB
$45.5B
$5.95M 1.02%
55,867
-108
-0.2% -$11.6K
ISTB icon
18
iShares Core 1-5 Year USD Bond ETF
ISTB
$5.13B
$4M 0.69%
83,651
+3,385
+4% +$162K
KO icon
19
Coca-Cola
KO
$375B
$3.58M 0.61%
57,566
+831
+1% +$54.2K
FIXD icon
20
First Trust Smith Opportunistic Fixed Income ETF
FIXD
$3.24B
$3.06M 0.52%
71,145
-941
-1% -$41.2K
VTEB icon
21
Vanguard Tax-Exempt Bond Index Fund
VTEB
$45.3B
$2.74M 0.47%
54,655
+6,978
+15% +$353K
VLUE icon
22
iShares MSCI USA Value Factor ETF
VLUE
$9.44B
$2.65M 0.45%
25,120
+11,782
+88% +$1.3M
IWF icon
23
iShares Russell 1000 Growth ETF
IWF
$128B
$2.63M 0.45%
26,224
-112
-0.4% -$11K
VOO icon
24
Vanguard S&P 500 ETF
VOO
$1.01T
$2.1M 0.36%
3,895
-46
-1% -$24.9K
TIP icon
25
iShares TIPS Bond ETF
TIP
$14.5B
$2M 0.34%
18,731
+620
+3% +$67.1K
1
2 3 4 5

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HT
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AGDI
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MC
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ACA
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GKFF
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Cannon Financial Strategists's Q4 2024 Portfolio in Review

As of Q4 2024, Cannon Financial Strategists held 101 positions worth $583M, up 2% from $572M the previous quarter. Its ten largest holdings account for 76% of the portfolio.

Cannon Financial Strategists deployed $20.9M of net new capital in Q4 2024, opening 3 new positions and adding to 51 existing holdings. Its largest new stake was Rhythm Pharmaceuticals: 10,000 shares worth $560K.

By sector, the portfolio is most concentrated in Consumer Staples at 1.1% of assets, down from 1.2% a quarter earlier, followed by Healthcare and Technology.

On the sell side, the largest reduction was Vanguard Morningstar Total Stock Market ETF, an estimated $184K trimmed.

  • Cannon Financial Strategists's largest Q4 2024 buy was Rhythm Pharmaceuticals: 10,000 shares worth $560K.
  • Cannon Financial Strategists added most to Capital Group Core Bond ETF in Q4 2024, an estimated $6.56M increase.
  • Cannon Financial Strategists's biggest Q4 2024 reduction was Vanguard Morningstar Total Stock Market ETF, cutting an estimated $184K.
  • Cannon Financial Strategists fully exited iShares iBonds Dec 2024 Term Treasury ETF in Q4 2024, selling an estimated $1.5M.
  • Cannon Financial Strategists's ten largest holdings make up 76% of its $583M portfolio in Q4 2024.
  • Cannon Financial Strategists opened 3 new positions and closed 5 in Q4 2024.
  • Cannon Financial Strategists's portfolio value rose 2% quarter-over-quarter to $583M.

Based on Cannon Financial Strategists's 13F filing for Q4 2024, filed 3 Feb 2025.