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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+7.82%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$633M
AUM Growth
+$50.6M
Cap. Flow
+$7.08M
Cap. Flow %
1.12%
Top 10 Hldgs %
77.32%
Holding
106
New
10
Increased
27
Reduced
25
Closed
6

Top Buys

Rank Stock Value
1
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$4.7M
2
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$3.42M
3
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$3.41M
4
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$2.29M
5
DFLV icon
Dimensional US Large Cap Value ETF
DFLV
+$1.3M

Top Sells

Rank Stock Value
1
MUB icon
iShares National Muni Bond ETF
MUB
+$3.9M
2
SPTM icon
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
+$2.67M
3
AVDE icon
Avantis International Equity ETF
AVDE
+$1.39M
4
PRF icon
Invesco FTSE RAFI US 1000 ETF
PRF
+$1.18M
5
VLUE icon
iShares MSCI USA Value Factor ETF
VLUE
+$843K

Sector Composition

Rank Sector Weight
1 Consumer Staples 1.1%
2 Healthcare 0.6%
3 Technology 0.54%
4 Utilities 0.41%
5 Financials 0.37%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DFIC icon
1
Dimensional International Core Equity 2 ETF
DFIC
$15.2B
$105M 16.59%
3,379,082
-956
-0% -$28K
SPYG icon
2
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
$54.5B
$78.1M 12.33%
818,956
+1,842
+0.2% +$158K
SLYV icon
3
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$5.03B
$76M 12%
952,755
+10,593
+1% +$804K
AVLV icon
4
Avantis US Large Cap Value ETF
AVLV
$18.1B
$71.6M 11.31%
1,049,355
+53,027
+5% +$3.41M
BIV icon
5
Vanguard Intermediate-Term Bond ETF
BIV
$28.9B
$40.5M 6.39%
523,393
+61,680
+13% +$4.7M
VUG icon
6
Vanguard Morningstar Growth ETF
VUG
$231B
$28.6M 4.52%
391,782
-1,044
-0.3% -$68.7K
AVEM icon
7
Avantis Emerging Markets Equity ETF
AVEM
$26.3B
$25M 3.96%
365,465
+2,683
+0.7% +$169K
SPIP icon
8
State Street SPDR Portfolio TIPS ETF
SPIP
$1B
$23.5M 3.72%
903,222
+88,481
+11% +$2.29M
VTI icon
9
Vanguard Morningstar Total Stock Market ETF
VTI
$684B
$20.8M 3.29%
68,579
-2,201
-3% -$619K
AVDE icon
10
Avantis International Equity ETF
AVDE
$18.7B
$20.3M 3.21%
274,186
-19,823
-7% -$1.39M
EMB icon
11
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$14.7B
$15.8M 2.5%
170,676
+8,466
+5% +$762K
VIOV icon
12
Vanguard S&P Small-Cap 600 Value ETF
VIOV
$1.89B
$13.6M 2.15%
159,234
+42,042
+36% +$3.42M
CGCB icon
13
Capital Group Core Bond ETF
CGCB
$5.74B
$12.2M 1.93%
464,593
+4,435
+1% +$116K
USRT icon
14
iShares Core US REIT ETF
USRT
$4.63B
$10.3M 1.62%
181,435
-910
-0.5% -$51K
SPTM icon
15
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
$14B
$6.54M 1.03%
87,290
-38,423
-31% -$2.67M
VBR icon
16
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.9B
$6.53M 1.03%
33,503
+7
+0% +$1.3K
KO icon
17
Coca-Cola
KO
$375B
$4.1M 0.65%
57,883
+40
+0.1% +$2.85K
ISTB icon
18
iShares Core 1-5 Year USD Bond ETF
ISTB
$5.13B
$4.08M 0.64%
83,803
– –
MUB icon
19
iShares National Muni Bond ETF
MUB
$45.5B
$2.91M 0.46%
27,877
-37,481
-57% -$3.9M
FIXD icon
20
First Trust Smith Opportunistic Fixed Income ETF
FIXD
$3.24B
$2.73M 0.43%
62,129
-12,427
-17% -$540K
VTEB icon
21
Vanguard Tax-Exempt Bond Index Fund
VTEB
$45.3B
$2.63M 0.42%
53,701
-2,626
-5% -$128K
IWF icon
22
iShares Russell 1000 Growth ETF
IWF
$128B
$2.3M 0.36%
21,640
-440
-2% -$42.1K
VOO icon
23
Vanguard S&P 500 ETF
VOO
$1.01T
$2.21M 0.35%
3,895
– –
VLUE icon
24
iShares MSCI USA Value Factor ETF
VLUE
$9.44B
$2.19M 0.35%
19,326
-7,989
-29% -$843K
EFG icon
25
iShares MSCI EAFE Growth ETF
EFG
$17.3B
$2.13M 0.34%
19,028
– –
1
2 3 4 5

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Cannon Financial Strategists's Q2 2025 Portfolio in Review

As of Q2 2025, Cannon Financial Strategists held 106 positions worth $633M, up 8.7% from $583M the previous quarter. Its ten largest holdings account for 77% of the portfolio.

Cannon Financial Strategists's Q2 2025 filing shows 10 new, 27 increased, 25 reduced and 6 closed positions. Its largest new stake was Dimensional US Large Cap Value ETF: 44,000 shares worth $1.36M. The largest sale was iShares National Muni Bond ETF, an estimated $3.9M.

By sector, the portfolio is most concentrated in Consumer Staples at 1.1% of assets, down from 1.2% a quarter earlier, followed by Healthcare and Technology.

  • Cannon Financial Strategists's largest Q2 2025 buy was Dimensional US Large Cap Value ETF: 44,000 shares worth $1.36M.
  • Cannon Financial Strategists added most to Vanguard Intermediate-Term Bond ETF in Q2 2025, an estimated $4.7M increase.
  • Cannon Financial Strategists's biggest Q2 2025 reduction was iShares National Muni Bond ETF, cutting an estimated $3.9M.
  • Cannon Financial Strategists fully exited Invesco FTSE RAFI US 1000 ETF in Q2 2025, selling an estimated $1.18M.
  • Cannon Financial Strategists's ten largest holdings make up 77% of its $633M portfolio in Q2 2025.
  • Cannon Financial Strategists opened 10 new positions and closed 6 in Q2 2025.
  • Cannon Financial Strategists's portfolio value rose 8.7% quarter-over-quarter to $633M.

Based on Cannon Financial Strategists's 13F filing for Q2 2025, filed 6 Aug 2025.