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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+6.65%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$699M
AUM Growth
+$65.7M
Cap. Flow
+$23.5M
Cap. Flow %
3.37%
Top 10 Hldgs %
76.98%
Holding
106
New
6
Increased
43
Reduced
20
Closed
2

Top Buys

Rank Stock Value
1
ICSH icon
iShares Ultra Short Duration Bond Active ETF
ICSH
+$6.98M
2
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$4.02M
3
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$3.53M
4
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$2.58M
5
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$2.51M

Top Sells

Rank Stock Value
1
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$1.11M
2
AVDE icon
Avantis International Equity ETF
AVDE
+$683K
3
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$611K
4
DOV icon
Dover
DOV
+$268K
5
JNJ icon
Johnson & Johnson
JNJ
+$226K

Sector Composition

Rank Sector Weight
1 Consumer Staples 0.96%
2 Healthcare 0.62%
3 Technology 0.56%
4 Financials 0.44%
5 Utilities 0.33%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PEG icon
101
Public Service Enterprise Group
PEG
$37.5B
$201K 0.03%
2,410
-2,310
-49% -$194K
BEAT icon
102
Heartbeam
BEAT
$32.2M
$130K 0.02%
78,739
+10,000
+15% +$12.9K
SGC icon
103
Superior Group of Companies
SGC
$205M
$129K 0.02%
11,992
– –
MPT
104
Medical Properties Trust
MPT
$2.4B
$101K 0.01%
20,000
– –
DOV icon
105
Dover
DOV
$28.1B
– –
-1,463
Closed -$268K
TSLA icon
106
Tesla
TSLA
$1.31T
– –
-657
Closed -$209K
1 2 3 4
5

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ACA
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GKFF
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SA
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F1I
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Cannon Financial Strategists's Q3 2025 Portfolio in Review

As of Q3 2025, Cannon Financial Strategists held 106 positions worth $699M, up 10% from $633M the previous quarter. Its ten largest holdings account for 77% of the portfolio.

Cannon Financial Strategists deployed $23.5M of net new capital in Q3 2025, opening 6 new positions and adding to 43 existing holdings. Its largest new stake was Invesco S&P 500 Equal Weight ETF: 1,514 shares worth $287K.

By sector, the portfolio is most concentrated in Consumer Staples at 0.96% of assets, down from 1.1% a quarter earlier, followed by Healthcare and Technology.

On the sell side, the largest reduction was Avantis Emerging Markets Equity ETF, an estimated $1.11M trimmed.

  • Cannon Financial Strategists's largest Q3 2025 buy was Invesco S&P 500 Equal Weight ETF: 1,514 shares worth $287K.
  • Cannon Financial Strategists added most to iShares Ultra Short Duration Bond Active ETF in Q3 2025, an estimated $6.98M increase.
  • Cannon Financial Strategists's biggest Q3 2025 reduction was Avantis Emerging Markets Equity ETF, cutting an estimated $1.11M.
  • Cannon Financial Strategists fully exited Dover in Q3 2025, selling an estimated $268K.
  • Cannon Financial Strategists's ten largest holdings make up 77% of its $699M portfolio in Q3 2025.
  • Cannon Financial Strategists opened 6 new positions and closed 2 in Q3 2025.
  • Cannon Financial Strategists's portfolio value rose 10% quarter-over-quarter to $699M.

Based on Cannon Financial Strategists's 13F filing for Q3 2025, filed 6 Nov 2025.