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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+7.82%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$633M
AUM Growth
+$50.6M
Cap. Flow
+$7.08M
Cap. Flow %
1.12%
Top 10 Hldgs %
77.32%
Holding
106
New
10
Increased
27
Reduced
25
Closed
6

Top Buys

Rank Stock Value
1
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$4.7M
2
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$3.42M
3
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$3.41M
4
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$2.29M
5
DFLV icon
Dimensional US Large Cap Value ETF
DFLV
+$1.3M

Top Sells

Rank Stock Value
1
MUB icon
iShares National Muni Bond ETF
MUB
+$3.9M
2
SPTM icon
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
+$2.67M
3
AVDE icon
Avantis International Equity ETF
AVDE
+$1.39M
4
PRF icon
Invesco FTSE RAFI US 1000 ETF
PRF
+$1.18M
5
VLUE icon
iShares MSCI USA Value Factor ETF
VLUE
+$843K

Sector Composition

Rank Sector Weight
1 Consumer Staples 1.1%
2 Healthcare 0.6%
3 Technology 0.54%
4 Utilities 0.41%
5 Financials 0.37%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
CVX icon
101
Chevron
CVX
$382B
– –
-1,330
Closed -$222K
EFA icon
102
iShares MSCI EAFE ETF
EFA
$79.8B
– –
-5,889
Closed -$481K
IJS icon
103
iShares S&P Small-Cap 600 Value ETF
IJS
$8.3B
– –
-2,309
Closed -$225K
PRF icon
104
Invesco FTSE RAFI US 1000 ETF
PRF
$10B
– –
-29,280
Closed -$1.18M
SCHD icon
105
Schwab US Dividend Equity ETF
SCHD
$107B
– –
-17,115
Closed -$479K
VYM icon
106
Vanguard High Dividend Yield ETF
VYM
$83.7B
– –
-5,152
Closed -$664K
1 2 3 4
5

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Cannon Financial Strategists's Q2 2025 Portfolio in Review

As of Q2 2025, Cannon Financial Strategists held 106 positions worth $633M, up 8.7% from $583M the previous quarter. Its ten largest holdings account for 77% of the portfolio.

Cannon Financial Strategists's Q2 2025 filing shows 10 new, 27 increased, 25 reduced and 6 closed positions. Its largest new stake was Dimensional US Large Cap Value ETF: 44,000 shares worth $1.36M. The largest sale was iShares National Muni Bond ETF, an estimated $3.9M.

By sector, the portfolio is most concentrated in Consumer Staples at 1.1% of assets, down from 1.2% a quarter earlier, followed by Healthcare and Technology.

  • Cannon Financial Strategists's largest Q2 2025 buy was Dimensional US Large Cap Value ETF: 44,000 shares worth $1.36M.
  • Cannon Financial Strategists added most to Vanguard Intermediate-Term Bond ETF in Q2 2025, an estimated $4.7M increase.
  • Cannon Financial Strategists's biggest Q2 2025 reduction was iShares National Muni Bond ETF, cutting an estimated $3.9M.
  • Cannon Financial Strategists fully exited Invesco FTSE RAFI US 1000 ETF in Q2 2025, selling an estimated $1.18M.
  • Cannon Financial Strategists's ten largest holdings make up 77% of its $633M portfolio in Q2 2025.
  • Cannon Financial Strategists opened 10 new positions and closed 6 in Q2 2025.
  • Cannon Financial Strategists's portfolio value rose 8.7% quarter-over-quarter to $633M.

Based on Cannon Financial Strategists's 13F filing for Q2 2025, filed 6 Aug 2025.