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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+0.64%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$761M
AUM Growth
+$41.5M
Cap. Flow
+$39.5M
Cap. Flow %
5.2%
Top 10 Hldgs %
75.85%
Holding
111
New
11
Increased
64
Reduced
17
Closed
2

Top Buys

Rank Stock Value
1
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$6.67M
2
CGCB icon
Capital Group Core Bond ETF
CGCB
+$5.12M
3
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$4.69M
4
CGMU icon
Capital Group Municipal Income ETF
CGMU
+$4.11M
5
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$3.76M

Top Sells

Rank Stock Value
1
AAPL icon
Apple
AAPL
+$774K
2
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$731K
3
AMGN icon
Amgen
AMGN
+$284K
4
BLK icon
Blackrock
BLK
+$225K
5
TRMK icon
Trustmark
TRMK
+$200K

Sector Composition

Rank Sector Weight
1 Consumer Staples 0.95%
2 Healthcare 0.56%
3 Financials 0.39%
4 Technology 0.39%
5 Utilities 0.38%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
HSY icon
76
Hershey
HSY
$36.6B
$367K 0.05%
1,766
+6
+0.3% +$1.26K
EFIV icon
77
State Street SPDR S&P 500 ESG ETF
EFIV
$1.03B
$363K 0.05%
+5,755
New +$380K
SCHG icon
78
Schwab US Large-Cap Growth ETF
SCHG
$62.7B
$355K 0.05%
12,176
+3,091
+34% +$96.1K
IUSG icon
79
iShares Core S&P US Growth ETF
IUSG
$33.6B
$344K 0.05%
2,220
+2
+0.1% +$329
RSP icon
80
Invesco S&P 500 Equal Weight ETF
RSP
$99.3B
$330K 0.04%
1,720
+206
+14% +$40.8K
LLY icon
81
Eli Lilly
LLY
$1.08T
$328K 0.04%
356
+8
+2% +$8.11K
GIS icon
82
General Mills
GIS
$20.3B
$326K 0.04%
8,765
-53
-0.6% -$2.3K
NVDA icon
83
NVIDIA
NVDA
$5.27T
$314K 0.04%
1,799
+244
+16% +$44.8K
VCSH icon
84
Vanguard Short-Term Corporate Bond ETF
VCSH
$45B
$313K 0.04%
3,949
+7
+0.2% +$558
IBM icon
85
IBM
IBM
$225B
$297K 0.04%
1,226
+6
+0.5% +$1.62K
VEU icon
86
Vanguard FTSE All-World ex-US ETF
VEU
$70B
$296K 0.04%
3,946
– –
COST icon
87
Costco
COST
$419B
$276K 0.04%
277
+18
+7% +$17.5K
IWV icon
88
iShares Russell 3000 ETF
IWV
$20.4B
$268K 0.04%
723
– –
TXN icon
89
Texas Instruments
TXN
$257B
$265K 0.03%
1,365
-4
-0.3% -$810
QUAL icon
90
iShares MSCI USA Quality Factor ETF
QUAL
$47.9B
$262K 0.03%
1,366
+4
+0.3% +$802
FSMB icon
91
First Trust Short Duration Managed Municipal ETF
FSMB
$627M
$254K 0.03%
+12,706
New +$256K
EMHC icon
92
State Street SPDR Bloomberg Emerging Markets USD Bond ETF
EMHC
$289M
$252K 0.03%
10,150
+93
+0.9% +$2.36K
T icon
93
AT&T
T
$168B
$250K 0.03%
8,635
– –
WPM icon
94
Wheaton Precious Metals
WPM
$61B
$248K 0.03%
+1,889
New +$263K
UPS icon
95
United Parcel Service
UPS
$88.7B
$246K 0.03%
2,498
– –
IWN icon
96
iShares Russell 2000 Value ETF
IWN
$14.6B
$240K 0.03%
1,265
– –
SCHF icon
97
Schwab International Equity ETF
SCHF
$68.5B
$238K 0.03%
+9,611
New +$244K
VBK icon
98
Vanguard Morningstar Small-Cap Growth ETF
VBK
$24.7B
$236K 0.03%
781
– –
DFAI
99
Dimensional International Core Equity Market ETF
DFAI
$17.9B
$234K 0.03%
5,997
– –
LOW icon
100
Lowe's Companies
LOW
$124B
$232K 0.03%
980
+33
+3% +$8.61K
1 2 3
4
5

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Cannon Financial Strategists's Q1 2026 Portfolio in Review

As of Q1 2026, Cannon Financial Strategists held 111 positions worth $761M, up 5.8% from $719M the previous quarter. Its ten largest holdings account for 76% of the portfolio.

Cannon Financial Strategists deployed $39.5M of net new capital in Q1 2026, opening 11 new positions and adding to 64 existing holdings. Its largest new stake was Capital Group Municipal Income ETF: 148,974 shares worth $4.04M.

By sector, the portfolio is most concentrated in Consumer Staples at 0.95% of assets, down from 0.95% a quarter earlier, followed by Healthcare and Financials.

On the sell side, the largest reduction was Apple, an estimated $774K trimmed.

  • Cannon Financial Strategists's largest Q1 2026 buy was Capital Group Municipal Income ETF: 148,974 shares worth $4.04M.
  • Cannon Financial Strategists added most to State Street SPDR Portfolio S&P 500 Growth ETF in Q1 2026, an estimated $6.67M increase.
  • Cannon Financial Strategists's biggest Q1 2026 reduction was Apple, cutting an estimated $774K.
  • Cannon Financial Strategists fully exited Blackrock in Q1 2026, selling an estimated $225K.
  • Cannon Financial Strategists's ten largest holdings make up 76% of its $761M portfolio in Q1 2026.
  • Cannon Financial Strategists opened 11 new positions and closed 2 in Q1 2026.
  • Cannon Financial Strategists's portfolio value rose 5.8% quarter-over-quarter to $761M.

Based on Cannon Financial Strategists's 13F filing for Q1 2026, filed 12 May 2026.