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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+6.65%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$699M
AUM Growth
+$65.7M
Cap. Flow
+$23.5M
Cap. Flow %
3.37%
Top 10 Hldgs %
76.98%
Holding
106
New
6
Increased
43
Reduced
20
Closed
2

Top Buys

Rank Stock Value
1
ICSH icon
iShares Ultra Short Duration Bond Active ETF
ICSH
+$6.98M
2
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$4.02M
3
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$3.53M
4
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$2.58M
5
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$2.51M

Top Sells

Rank Stock Value
1
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$1.11M
2
AVDE icon
Avantis International Equity ETF
AVDE
+$683K
3
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$611K
4
DOV icon
Dover
DOV
+$268K
5
JNJ icon
Johnson & Johnson
JNJ
+$226K

Sector Composition

Rank Sector Weight
1 Consumer Staples 0.96%
2 Healthcare 0.62%
3 Technology 0.56%
4 Financials 0.44%
5 Utilities 0.33%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SCHG icon
76
Schwab US Large-Cap Growth ETF
SCHG
$62.7B
$290K 0.04%
9,076
-764
-8% -$23.3K
RSP icon
77
Invesco S&P 500 Equal Weight ETF
RSP
$99.1B
$287K 0.04%
+1,514
New +$282K
NVDA icon
78
NVIDIA
NVDA
$5.44T
$283K 0.04%
1,515
+138
+10% +$24.1K
IBM icon
79
IBM
IBM
$220B
$282K 0.04%
1,000
– –
VEU icon
80
Vanguard FTSE All-World ex-US ETF
VEU
$70.6B
$282K 0.04%
3,946
– –
IWV icon
81
iShares Russell 3000 ETF
IWV
$20.4B
$274K 0.04%
723
– –
LLY icon
82
Eli Lilly
LLY
$1.08T
$266K 0.04%
348
– –
GLD icon
83
SPDR Gold Trust
GLD
$144B
$259K 0.04%
729
– –
QUAL icon
84
iShares MSCI USA Quality Factor ETF
QUAL
$48B
$253K 0.04%
1,302
– –
BLK icon
85
Blackrock
BLK
$178B
$253K 0.04%
+217
New +$243K
TXN icon
86
Texas Instruments
TXN
$256B
$251K 0.04%
1,369
– –
EMHC icon
87
State Street SPDR Bloomberg Emerging Markets USD Bond ETF
EMHC
$290M
$248K 0.04%
9,828
– –
T icon
88
AT&T
T
$167B
$244K 0.03%
8,635
– –
COST icon
89
Costco
COST
$419B
$240K 0.03%
259
– –
LOW icon
90
Lowe's Companies
LOW
$120B
$238K 0.03%
947
– –
SCHZ icon
91
Schwab US Aggregate Bond ETF
SCHZ
$10.5B
$238K 0.03%
10,134
– –
EFX icon
92
Equifax
EFX
$20.9B
$235K 0.03%
918
-2
-0.2% -$503
VBK icon
93
Vanguard Morningstar Small-Cap Growth ETF
VBK
$24.8B
$232K 0.03%
781
– –
NFLX icon
94
Netflix
NFLX
$307B
$231K 0.03%
1,930
– –
IWN icon
95
iShares Russell 2000 Value ETF
IWN
$14.6B
$220K 0.03%
+1,242
New +$210K
DFAI
96
Dimensional International Core Equity Market ETF
DFAI
$18B
$218K 0.03%
5,997
– –
UPS icon
97
United Parcel Service
UPS
$87.6B
$209K 0.03%
2,498
– –
CVX icon
98
Chevron
CVX
$386B
$207K 0.03%
+1,335
New +$207K
IWD icon
99
iShares Russell 1000 Value ETF
IWD
$83.7B
$207K 0.03%
+1,015
New +$202K
TRMK icon
100
Trustmark
TRMK
$2.79B
$204K 0.03%
+5,139
New +$200K
1 2 3
4
5

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AGDI
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ACA
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GKFF
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F1I
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Cannon Financial Strategists's Q3 2025 Portfolio in Review

As of Q3 2025, Cannon Financial Strategists held 106 positions worth $699M, up 10% from $633M the previous quarter. Its ten largest holdings account for 77% of the portfolio.

Cannon Financial Strategists deployed $23.5M of net new capital in Q3 2025, opening 6 new positions and adding to 43 existing holdings. Its largest new stake was Invesco S&P 500 Equal Weight ETF: 1,514 shares worth $287K.

By sector, the portfolio is most concentrated in Consumer Staples at 0.96% of assets, down from 1.1% a quarter earlier, followed by Healthcare and Technology.

On the sell side, the largest reduction was Avantis Emerging Markets Equity ETF, an estimated $1.11M trimmed.

  • Cannon Financial Strategists's largest Q3 2025 buy was Invesco S&P 500 Equal Weight ETF: 1,514 shares worth $287K.
  • Cannon Financial Strategists added most to iShares Ultra Short Duration Bond Active ETF in Q3 2025, an estimated $6.98M increase.
  • Cannon Financial Strategists's biggest Q3 2025 reduction was Avantis Emerging Markets Equity ETF, cutting an estimated $1.11M.
  • Cannon Financial Strategists fully exited Dover in Q3 2025, selling an estimated $268K.
  • Cannon Financial Strategists's ten largest holdings make up 77% of its $699M portfolio in Q3 2025.
  • Cannon Financial Strategists opened 6 new positions and closed 2 in Q3 2025.
  • Cannon Financial Strategists's portfolio value rose 10% quarter-over-quarter to $699M.

Based on Cannon Financial Strategists's 13F filing for Q3 2025, filed 6 Nov 2025.