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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+7.82%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$633M
AUM Growth
+$50.6M
Cap. Flow
+$7.08M
Cap. Flow %
1.12%
Top 10 Hldgs %
77.32%
Holding
106
New
10
Increased
27
Reduced
25
Closed
6

Top Buys

Rank Stock Value
1
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$4.7M
2
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$3.42M
3
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$3.41M
4
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$2.29M
5
DFLV icon
Dimensional US Large Cap Value ETF
DFLV
+$1.3M

Top Sells

Rank Stock Value
1
MUB icon
iShares National Muni Bond ETF
MUB
+$3.9M
2
SPTM icon
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
+$2.67M
3
AVDE icon
Avantis International Equity ETF
AVDE
+$1.39M
4
PRF icon
Invesco FTSE RAFI US 1000 ETF
PRF
+$1.18M
5
VLUE icon
iShares MSCI USA Value Factor ETF
VLUE
+$843K

Sector Composition

Rank Sector Weight
1 Consumer Staples 1.1%
2 Healthcare 0.6%
3 Technology 0.54%
4 Utilities 0.41%
5 Financials 0.37%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MRK icon
76
Merck
MRK
$323B
$290K 0.05%
3,666
-12
-0.3% -$954
SCHG icon
77
Schwab US Large-Cap Growth ETF
SCHG
$63B
$287K 0.05%
9,840
+1
+0% +$26
TXN icon
78
Texas Instruments
TXN
$256B
$284K 0.04%
1,369
– –
LLY icon
79
Eli Lilly
LLY
$1.1T
$271K 0.04%
348
– –
DOV icon
80
Dover
DOV
$28.3B
$268K 0.04%
1,463
-82
-5% -$14.3K
VEU icon
81
Vanguard FTSE All-World ex-US ETF
VEU
$69.9B
$265K 0.04%
3,946
– –
GOOG icon
82
Alphabet (Google) Class C
GOOG
$4.35T
$259K 0.04%
1,459
– –
NFLX icon
83
Netflix
NFLX
$318B
$258K 0.04%
+1,930
New +$218K
COST icon
84
Costco
COST
$423B
$256K 0.04%
259
– –
IWV icon
85
iShares Russell 3000 ETF
IWV
$20.4B
$254K 0.04%
723
– –
UPS icon
86
United Parcel Service
UPS
$89.1B
$252K 0.04%
2,498
-221
-8% -$21.7K
T icon
87
AT&T
T
$165B
$250K 0.04%
8,635
– –
EMHC icon
88
State Street SPDR Bloomberg Emerging Markets USD Bond ETF
EMHC
$289M
$242K 0.04%
9,828
+73
+0.7% +$1.75K
EFX icon
89
Equifax
EFX
$21.3B
$239K 0.04%
920
– –
QUAL icon
90
iShares MSCI USA Quality Factor ETF
QUAL
$48.1B
$238K 0.04%
1,302
– –
SCHZ icon
91
Schwab US Aggregate Bond ETF
SCHZ
$10.5B
$236K 0.04%
10,134
– –
GLD icon
92
SPDR Gold Trust
GLD
$143B
$222K 0.04%
+729
New +$221K
NVDA icon
93
NVIDIA
NVDA
$5.27T
$218K 0.03%
+1,377
New +$173K
VBK icon
94
Vanguard Morningstar Small-Cap Growth ETF
VBK
$24.5B
$216K 0.03%
+781
New +$201K
LOW icon
95
Lowe's Companies
LOW
$123B
$210K 0.03%
947
– –
TSLA icon
96
Tesla
TSLA
$1.31T
$209K 0.03%
657
-116
-15% -$34.9K
DFAI
97
Dimensional International Core Equity Market ETF
DFAI
$17.9B
$207K 0.03%
+5,997
New +$196K
SGC icon
98
Superior Group of Companies
SGC
$206M
$124K 0.02%
11,992
-1,814
-13% -$18.5K
MPT
99
Medical Properties Trust
MPT
$2.48B
$86.2K 0.01%
20,000
– –
BEAT icon
100
Heartbeam
BEAT
$30.5M
$85.9K 0.01%
68,739
-11,652
-14% -$19.3K
1 2 3
4
5

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Cannon Financial Strategists's Q2 2025 Portfolio in Review

As of Q2 2025, Cannon Financial Strategists held 106 positions worth $633M, up 8.7% from $583M the previous quarter. Its ten largest holdings account for 77% of the portfolio.

Cannon Financial Strategists's Q2 2025 filing shows 10 new, 27 increased, 25 reduced and 6 closed positions. Its largest new stake was Dimensional US Large Cap Value ETF: 44,000 shares worth $1.36M. The largest sale was iShares National Muni Bond ETF, an estimated $3.9M.

By sector, the portfolio is most concentrated in Consumer Staples at 1.1% of assets, down from 1.2% a quarter earlier, followed by Healthcare and Technology.

  • Cannon Financial Strategists's largest Q2 2025 buy was Dimensional US Large Cap Value ETF: 44,000 shares worth $1.36M.
  • Cannon Financial Strategists added most to Vanguard Intermediate-Term Bond ETF in Q2 2025, an estimated $4.7M increase.
  • Cannon Financial Strategists's biggest Q2 2025 reduction was iShares National Muni Bond ETF, cutting an estimated $3.9M.
  • Cannon Financial Strategists fully exited Invesco FTSE RAFI US 1000 ETF in Q2 2025, selling an estimated $1.18M.
  • Cannon Financial Strategists's ten largest holdings make up 77% of its $633M portfolio in Q2 2025.
  • Cannon Financial Strategists opened 10 new positions and closed 6 in Q2 2025.
  • Cannon Financial Strategists's portfolio value rose 8.7% quarter-over-quarter to $633M.

Based on Cannon Financial Strategists's 13F filing for Q2 2025, filed 6 Aug 2025.