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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
-1.42%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$583M
AUM Growth
+$11.2M
Cap. Flow
+$20.9M
Cap. Flow %
3.59%
Top 10 Hldgs %
75.92%
Holding
101
New
3
Increased
51
Reduced
16
Closed
5

Top Buys

Rank Stock Value
1
CGCB icon
Capital Group Core Bond ETF
CGCB
+$6.56M
2
DFIC icon
Dimensional International Core Equity 2 ETF
DFIC
+$3.99M
3
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$2.1M
4
AVDE icon
Avantis International Equity ETF
AVDE
+$1.85M
5
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$1.58M

Top Sells

Rank Stock Value
1
IBTE
iShares iBonds Dec 2024 Term Treasury ETF
IBTE
+$1.5M
2
IBDP
iShares iBonds Dec 2024 Term Corporate ETF
IBDP
+$996K
3
FLRN icon
State Street SPDR Bloomberg Investment Grade Floating Rate ETF
FLRN
+$404K
4
IWD icon
iShares Russell 1000 Value ETF
IWD
+$204K
5
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$184K

Sector Composition

Rank Sector Weight
1 Consumer Staples 1.12%
2 Healthcare 0.61%
3 Technology 0.56%
4 Utilities 0.4%
5 Consumer Discretionary 0.4%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DFIS icon
76
Dimensional International Small Cap ETF
DFIS
$5.87B
$279K 0.05%
11,350
– –
GOOG icon
77
Alphabet (Google) Class C
GOOG
$4.19T
$278K 0.05%
1,459
– –
SCHG icon
78
Schwab US Large-Cap Growth ETF
SCHG
$62.7B
$274K 0.05%
9,844
-180
-2% -$4.92K
EFX icon
79
Equifax
EFX
$21.4B
$270K 0.05%
1,059
-1
-0.1% -$268
LLY icon
80
Eli Lilly
LLY
$1.08T
$269K 0.05%
348
– –
CEF icon
81
Sprott Physical Gold and Silver Trust
CEF
$8.24B
$261K 0.04%
11,000
– –
TXN icon
82
Texas Instruments
TXN
$257B
$257K 0.04%
1,369
+14
+1% +$2.8K
IJS icon
83
iShares S&P Small-Cap 600 Value ETF
IJS
$8.33B
$251K 0.04%
2,309
– –
IWV icon
84
iShares Russell 3000 ETF
IWV
$20.4B
$242K 0.04%
723
– –
COST icon
85
Costco
COST
$419B
$237K 0.04%
259
+10
+4% +$9.28K
LOW icon
86
Lowe's Companies
LOW
$124B
$234K 0.04%
947
-1
-0.1% -$267
EMHC icon
87
State Street SPDR Bloomberg Emerging Markets USD Bond ETF
EMHC
$289M
$232K 0.04%
9,755
– –
QUAL icon
88
iShares MSCI USA Quality Factor ETF
QUAL
$48B
$232K 0.04%
1,302
– –
SCHZ icon
89
Schwab US Aggregate Bond ETF
SCHZ
$10.5B
$230K 0.04%
10,134
– –
SGC icon
90
Superior Group of Companies
SGC
$204M
$228K 0.04%
13,806
– –
VEU icon
91
Vanguard FTSE All-World ex-US ETF
VEU
$70B
$227K 0.04%
3,946
– –
VBK icon
92
Vanguard Morningstar Small-Cap Growth ETF
VBK
$24.7B
$222K 0.04%
791
+10
+1% +$2.83K
IBM icon
93
IBM
IBM
$225B
$220K 0.04%
1,000
– –
IWN icon
94
iShares Russell 2000 Value ETF
IWN
$14.6B
$204K 0.04%
1,242
– –
BEAT icon
95
Heartbeam
BEAT
$32.6M
$185K 0.03%
80,391
– –
MPT
96
Medical Properties Trust
MPT
$2.4B
$79K 0.01%
+20,000
New +$89.6K
CRWS icon
97
Crown Crafts
CRWS
$32.7M
– –
-13,100
Closed -$62.9K
FLRN icon
98
State Street SPDR Bloomberg Investment Grade Floating Rate ETF
FLRN
$2.97B
– –
-13,102
Closed -$404K
IWD icon
99
iShares Russell 1000 Value ETF
IWD
$84B
– –
-1,076
Closed -$204K
IBTE
100
DELISTED
iShares iBonds Dec 2024 Term Treasury ETF
IBTE
– –
-62,488
Closed -$1.5M
1 2 3
4
5

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HT
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AGDI
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ACA
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GKFF
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F1I
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Cannon Financial Strategists's Q4 2024 Portfolio in Review

As of Q4 2024, Cannon Financial Strategists held 101 positions worth $583M, up 2% from $572M the previous quarter. Its ten largest holdings account for 76% of the portfolio.

Cannon Financial Strategists deployed $20.9M of net new capital in Q4 2024, opening 3 new positions and adding to 51 existing holdings. Its largest new stake was Rhythm Pharmaceuticals: 10,000 shares worth $560K.

By sector, the portfolio is most concentrated in Consumer Staples at 1.1% of assets, down from 1.2% a quarter earlier, followed by Healthcare and Technology.

On the sell side, the largest reduction was Vanguard Morningstar Total Stock Market ETF, an estimated $184K trimmed.

  • Cannon Financial Strategists's largest Q4 2024 buy was Rhythm Pharmaceuticals: 10,000 shares worth $560K.
  • Cannon Financial Strategists added most to Capital Group Core Bond ETF in Q4 2024, an estimated $6.56M increase.
  • Cannon Financial Strategists's biggest Q4 2024 reduction was Vanguard Morningstar Total Stock Market ETF, cutting an estimated $184K.
  • Cannon Financial Strategists fully exited iShares iBonds Dec 2024 Term Treasury ETF in Q4 2024, selling an estimated $1.5M.
  • Cannon Financial Strategists's ten largest holdings make up 76% of its $583M portfolio in Q4 2024.
  • Cannon Financial Strategists opened 3 new positions and closed 5 in Q4 2024.
  • Cannon Financial Strategists's portfolio value rose 2% quarter-over-quarter to $583M.

Based on Cannon Financial Strategists's 13F filing for Q4 2024, filed 3 Feb 2025.