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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+6.65%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$699M
AUM Growth
+$65.7M
Cap. Flow
+$23.5M
Cap. Flow %
3.37%
Top 10 Hldgs %
76.98%
Holding
106
New
6
Increased
43
Reduced
20
Closed
2

Top Buys

Rank Stock Value
1
ICSH icon
iShares Ultra Short Duration Bond Active ETF
ICSH
+$6.98M
2
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$4.02M
3
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$3.53M
4
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$2.58M
5
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$2.51M

Top Sells

Rank Stock Value
1
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$1.11M
2
AVDE icon
Avantis International Equity ETF
AVDE
+$683K
3
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$611K
4
DOV icon
Dover
DOV
+$268K
5
JNJ icon
Johnson & Johnson
JNJ
+$226K

Sector Composition

Rank Sector Weight
1 Consumer Staples 0.96%
2 Healthcare 0.62%
3 Technology 0.56%
4 Financials 0.44%
5 Utilities 0.33%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ABBV icon
51
AbbVie
ABBV
$442B
$959K 0.14%
4,141
– –
VWO icon
52
Vanguard FTSE Emerging Markets ETF
VWO
$125B
$957K 0.14%
17,656
+994
+6% +$51.2K
DUK icon
53
Duke Energy
DUK
$96.1B
$846K 0.12%
6,840
-849
-11% -$103K
CGSD icon
54
Capital Group Short Duration Income ETF
CGSD
$2.44B
$756K 0.11%
29,108
+110
+0.4% +$2.86K
WMT icon
55
Walmart Inc
WMT
$901B
$718K 0.1%
6,969
+102
+1% +$10.2K
VNQ icon
56
Vanguard Real Estate ETF
VNQ
$38.3B
$716K 0.1%
7,827
+1,563
+25% +$142K
XOM icon
57
ExxonMobil
XOM
$657B
$611K 0.09%
5,415
+45
+0.8% +$5K
ABT icon
58
Abbott
ABT
$190B
$584K 0.08%
4,361
– –
AMGN icon
59
Amgen
AMGN
$224B
$571K 0.08%
2,022
– –
VIG icon
60
Vanguard Dividend Appreciation ETF
VIG
$114B
$545K 0.08%
2,526
+3
+0.1% +$630
JNJ icon
61
Johnson & Johnson
JNJ
$626B
$498K 0.07%
2,686
-1,320
-33% -$226K
JPM icon
62
JPMorgan Chase
JPM
$962B
$492K 0.07%
1,559
+17
+1% +$5.06K
GIS icon
63
General Mills
GIS
$20.2B
$445K 0.06%
8,818
– –
ROK icon
64
Rockwell Automation
ROK
$49.7B
$443K 0.06%
1,268
+130
+11% +$44.9K
SPDW icon
65
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$41.6B
$436K 0.06%
10,188
– –
PHYS icon
66
Sprott Physical Gold
PHYS
$15.8B
$427K 0.06%
14,417
– –
IUSG icon
67
iShares Core S&P US Growth ETF
IUSG
$33.6B
$423K 0.06%
2,570
+3
+0.1% +$471
CEF icon
68
Sprott Physical Gold and Silver Trust
CEF
$8.24B
$404K 0.06%
11,000
– –
SUB icon
69
iShares Short-Term National Muni Bond ETF
SUB
$11.4B
$399K 0.06%
3,738
– –
GOOG icon
70
Alphabet (Google) Class C
GOOG
$4.19T
$380K 0.05%
1,559
+100
+7% +$21K
AER icon
71
AerCap
AER
$23.5B
$363K 0.05%
3,000
– –
DFIS icon
72
Dimensional International Small Cap ETF
DFIS
$5.87B
$359K 0.05%
11,350
– –
HSY icon
73
Hershey
HSY
$36.6B
$329K 0.05%
1,760
– –
VCSH icon
74
Vanguard Short-Term Corporate Bond ETF
VCSH
$45B
$314K 0.05%
3,934
– –
MRK icon
75
Merck
MRK
$322B
$308K 0.04%
3,666
– –
1 2
3
4 5

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AGDI
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Cannon Financial Strategists's Q3 2025 Portfolio in Review

As of Q3 2025, Cannon Financial Strategists held 106 positions worth $699M, up 10% from $633M the previous quarter. Its ten largest holdings account for 77% of the portfolio.

Cannon Financial Strategists deployed $23.5M of net new capital in Q3 2025, opening 6 new positions and adding to 43 existing holdings. Its largest new stake was Invesco S&P 500 Equal Weight ETF: 1,514 shares worth $287K.

By sector, the portfolio is most concentrated in Consumer Staples at 0.96% of assets, down from 1.1% a quarter earlier, followed by Healthcare and Technology.

On the sell side, the largest reduction was Avantis Emerging Markets Equity ETF, an estimated $1.11M trimmed.

  • Cannon Financial Strategists's largest Q3 2025 buy was Invesco S&P 500 Equal Weight ETF: 1,514 shares worth $287K.
  • Cannon Financial Strategists added most to iShares Ultra Short Duration Bond Active ETF in Q3 2025, an estimated $6.98M increase.
  • Cannon Financial Strategists's biggest Q3 2025 reduction was Avantis Emerging Markets Equity ETF, cutting an estimated $1.11M.
  • Cannon Financial Strategists fully exited Dover in Q3 2025, selling an estimated $268K.
  • Cannon Financial Strategists's ten largest holdings make up 77% of its $699M portfolio in Q3 2025.
  • Cannon Financial Strategists opened 6 new positions and closed 2 in Q3 2025.
  • Cannon Financial Strategists's portfolio value rose 10% quarter-over-quarter to $699M.

Based on Cannon Financial Strategists's 13F filing for Q3 2025, filed 6 Nov 2025.