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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+7.82%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$633M
AUM Growth
+$50.6M
Cap. Flow
+$7.08M
Cap. Flow %
1.12%
Top 10 Hldgs %
77.32%
Holding
106
New
10
Increased
27
Reduced
25
Closed
6

Top Buys

Rank Stock Value
1
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$4.7M
2
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$3.42M
3
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$3.41M
4
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$2.29M
5
DFLV icon
Dimensional US Large Cap Value ETF
DFLV
+$1.3M

Top Sells

Rank Stock Value
1
MUB icon
iShares National Muni Bond ETF
MUB
+$3.9M
2
SPTM icon
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
+$2.67M
3
AVDE icon
Avantis International Equity ETF
AVDE
+$1.39M
4
PRF icon
Invesco FTSE RAFI US 1000 ETF
PRF
+$1.18M
5
VLUE icon
iShares MSCI USA Value Factor ETF
VLUE
+$843K

Sector Composition

Rank Sector Weight
1 Consumer Staples 1.1%
2 Healthcare 0.6%
3 Technology 0.54%
4 Utilities 0.41%
5 Financials 0.37%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VWO icon
51
Vanguard FTSE Emerging Markets ETF
VWO
$126B
$824K 0.13%
16,662
-147
-0.9% -$6.82K
ABBV icon
52
AbbVie
ABBV
$438B
$769K 0.12%
4,141
– –
CGSD icon
53
Capital Group Short Duration Income ETF
CGSD
$2.44B
$752K 0.12%
+28,998
New +$749K
WMT icon
54
Walmart Inc
WMT
$897B
$671K 0.11%
6,867
– –
RYTM icon
55
Rhythm Pharmaceuticals
RYTM
$7.95B
$632K 0.1%
10,000
– –
JNJ icon
56
Johnson & Johnson
JNJ
$631B
$612K 0.1%
4,006
+1,305
+48% +$201K
ABT icon
57
Abbott
ABT
$188B
$593K 0.09%
4,361
– –
XOM icon
58
ExxonMobil
XOM
$662B
$579K 0.09%
5,370
– –
AMGN icon
59
Amgen
AMGN
$226B
$565K 0.09%
2,022
– –
VNQ icon
60
Vanguard Real Estate ETF
VNQ
$38.6B
$558K 0.09%
6,264
+1,752
+39% +$155K
VIG icon
61
Vanguard Dividend Appreciation ETF
VIG
$114B
$516K 0.08%
2,523
– –
GIS icon
62
General Mills
GIS
$19.9B
$457K 0.07%
8,818
– –
JPM icon
63
JPMorgan Chase
JPM
$956B
$447K 0.07%
1,542
– –
SPDW icon
64
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$41.4B
$413K 0.07%
10,188
-7,658
-43% -$294K
SUB icon
65
iShares Short-Term National Muni Bond ETF
SUB
$11.4B
$397K 0.06%
+3,738
New +$395K
PEG icon
66
Public Service Enterprise Group
PEG
$37.2B
$397K 0.06%
4,720
– –
IUSG icon
67
iShares Core S&P US Growth ETF
IUSG
$33.8B
$386K 0.06%
+2,567
New +$348K
ROK icon
68
Rockwell Automation
ROK
$48.3B
$378K 0.06%
1,138
– –
PHYS icon
69
Sprott Physical Gold
PHYS
$15.9B
$365K 0.06%
14,417
– –
AER icon
70
AerCap
AER
$23.5B
$351K 0.06%
+3,000
New +$324K
DFIS icon
71
Dimensional International Small Cap ETF
DFIS
$5.86B
$339K 0.05%
11,350
– –
CEF icon
72
Sprott Physical Gold and Silver Trust
CEF
$8.3B
$331K 0.05%
11,000
– –
VCSH icon
73
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.9B
$313K 0.05%
3,934
– –
IBM icon
74
IBM
IBM
$223B
$295K 0.05%
1,000
– –
HSY icon
75
Hershey
HSY
$36.7B
$292K 0.05%
1,760
– –
1 2
3
4 5

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Cannon Financial Strategists's Q2 2025 Portfolio in Review

As of Q2 2025, Cannon Financial Strategists held 106 positions worth $633M, up 8.7% from $583M the previous quarter. Its ten largest holdings account for 77% of the portfolio.

Cannon Financial Strategists's Q2 2025 filing shows 10 new, 27 increased, 25 reduced and 6 closed positions. Its largest new stake was Dimensional US Large Cap Value ETF: 44,000 shares worth $1.36M. The largest sale was iShares National Muni Bond ETF, an estimated $3.9M.

By sector, the portfolio is most concentrated in Consumer Staples at 1.1% of assets, down from 1.2% a quarter earlier, followed by Healthcare and Technology.

  • Cannon Financial Strategists's largest Q2 2025 buy was Dimensional US Large Cap Value ETF: 44,000 shares worth $1.36M.
  • Cannon Financial Strategists added most to Vanguard Intermediate-Term Bond ETF in Q2 2025, an estimated $4.7M increase.
  • Cannon Financial Strategists's biggest Q2 2025 reduction was iShares National Muni Bond ETF, cutting an estimated $3.9M.
  • Cannon Financial Strategists fully exited Invesco FTSE RAFI US 1000 ETF in Q2 2025, selling an estimated $1.18M.
  • Cannon Financial Strategists's ten largest holdings make up 77% of its $633M portfolio in Q2 2025.
  • Cannon Financial Strategists opened 10 new positions and closed 6 in Q2 2025.
  • Cannon Financial Strategists's portfolio value rose 8.7% quarter-over-quarter to $633M.

Based on Cannon Financial Strategists's 13F filing for Q2 2025, filed 6 Aug 2025.