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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
-1.42%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$583M
AUM Growth
+$11.2M
Cap. Flow
+$20.9M
Cap. Flow %
3.59%
Top 10 Hldgs %
75.92%
Holding
101
New
3
Increased
51
Reduced
16
Closed
5

Top Buys

Rank Stock Value
1
CGCB icon
Capital Group Core Bond ETF
CGCB
+$6.56M
2
DFIC icon
Dimensional International Core Equity 2 ETF
DFIC
+$3.99M
3
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$2.1M
4
AVDE icon
Avantis International Equity ETF
AVDE
+$1.85M
5
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$1.58M

Top Sells

Rank Stock Value
1
IBTE
iShares iBonds Dec 2024 Term Treasury ETF
IBTE
+$1.5M
2
IBDP
iShares iBonds Dec 2024 Term Corporate ETF
IBDP
+$996K
3
FLRN icon
State Street SPDR Bloomberg Investment Grade Floating Rate ETF
FLRN
+$404K
4
IWD icon
iShares Russell 1000 Value ETF
IWD
+$204K
5
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$184K

Sector Composition

Rank Sector Weight
1 Consumer Staples 1.12%
2 Healthcare 0.61%
3 Technology 0.56%
4 Utilities 0.4%
5 Consumer Discretionary 0.4%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ABBV icon
51
AbbVie
ABBV
$440B
$736K 0.13%
4,141
+97
+2% +$17.8K
VWO icon
52
Vanguard FTSE Emerging Markets ETF
VWO
$126B
$663K 0.11%
15,046
-63
-0.4% -$2.93K
VYM icon
53
Vanguard High Dividend Yield ETF
VYM
$84B
$657K 0.11%
5,150
+1
+0% +$130
WMT icon
54
Walmart Inc
WMT
$900B
$620K 0.11%
6,867
– –
SPDW icon
55
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$41.7B
$609K 0.1%
17,846
+19
+0.1% +$680
XOM icon
56
ExxonMobil
XOM
$657B
$578K 0.1%
5,370
– –
GIS icon
57
General Mills
GIS
$19.7B
$562K 0.1%
8,818
-15
-0.2% -$1.01K
RYTM icon
58
Rhythm Pharmaceuticals
RYTM
$7.95B
$560K 0.1%
+10,000
New +$552K
AMGN icon
59
Amgen
AMGN
$227B
$540K 0.09%
2,071
+145
+8% +$43K
VIG icon
60
Vanguard Dividend Appreciation ETF
VIG
$115B
$493K 0.08%
2,520
+65
+3% +$13K
ABT icon
61
Abbott
ABT
$190B
$493K 0.08%
4,361
– –
SCHD icon
62
Schwab US Dividend Equity ETF
SCHD
$107B
$468K 0.08%
17,115
+1,491
+10% +$42.4K
EFA icon
63
iShares MSCI EAFE ETF
EFA
$80.2B
$445K 0.08%
5,889
– –
PEG icon
64
Public Service Enterprise Group
PEG
$37.4B
$399K 0.07%
4,720
– –
JNJ icon
65
Johnson & Johnson
JNJ
$631B
$391K 0.07%
2,701
+178
+7% +$27.6K
JPM icon
66
JPMorgan Chase
JPM
$960B
$370K 0.06%
1,542
+97
+7% +$22.6K
MRK icon
67
Merck
MRK
$324B
$366K 0.06%
3,678
-238
-6% -$24.5K
UPS icon
68
United Parcel Service
UPS
$89.5B
$343K 0.06%
2,719
+137
+5% +$18K
ROK icon
69
Rockwell Automation
ROK
$49B
$325K 0.06%
1,138
– –
TSLA icon
70
Tesla
TSLA
$1.31T
$312K 0.05%
+773
New +$249K
VCSH icon
71
Vanguard Short-Term Corporate Bond ETF
VCSH
$45B
$300K 0.05%
3,843
– –
HSY icon
72
Hershey
HSY
$36.8B
$298K 0.05%
1,760
– –
PHYS icon
73
Sprott Physical Gold
PHYS
$15.9B
$292K 0.05%
14,477
+60
+0.4% +$1.23K
DOV icon
74
Dover
DOV
$28.6B
$290K 0.05%
1,545
– –
VNQ icon
75
Vanguard Real Estate ETF
VNQ
$38.5B
$288K 0.05%
3,231
+415
+15% +$39.2K
1 2
3
4 5

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Cannon Financial Strategists's Q4 2024 Portfolio in Review

As of Q4 2024, Cannon Financial Strategists held 101 positions worth $583M, up 2% from $572M the previous quarter. Its ten largest holdings account for 76% of the portfolio.

Cannon Financial Strategists deployed $20.9M of net new capital in Q4 2024, opening 3 new positions and adding to 51 existing holdings. Its largest new stake was Rhythm Pharmaceuticals: 10,000 shares worth $560K.

By sector, the portfolio is most concentrated in Consumer Staples at 1.1% of assets, down from 1.2% a quarter earlier, followed by Healthcare and Technology.

On the sell side, the largest reduction was Vanguard Morningstar Total Stock Market ETF, an estimated $184K trimmed.

  • Cannon Financial Strategists's largest Q4 2024 buy was Rhythm Pharmaceuticals: 10,000 shares worth $560K.
  • Cannon Financial Strategists added most to Capital Group Core Bond ETF in Q4 2024, an estimated $6.56M increase.
  • Cannon Financial Strategists's biggest Q4 2024 reduction was Vanguard Morningstar Total Stock Market ETF, cutting an estimated $184K.
  • Cannon Financial Strategists fully exited iShares iBonds Dec 2024 Term Treasury ETF in Q4 2024, selling an estimated $1.5M.
  • Cannon Financial Strategists's ten largest holdings make up 76% of its $583M portfolio in Q4 2024.
  • Cannon Financial Strategists opened 3 new positions and closed 5 in Q4 2024.
  • Cannon Financial Strategists's portfolio value rose 2% quarter-over-quarter to $583M.

Based on Cannon Financial Strategists's 13F filing for Q4 2024, filed 3 Feb 2025.