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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+0.46%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$524M
AUM Growth
+$15.8M
Cap. Flow
+$14.5M
Cap. Flow %
2.76%
Top 10 Hldgs %
77.57%
Holding
96
New
2
Increased
34
Reduced
24
Closed
4

Top Buys

Rank Stock Value
1
DFIC icon
Dimensional International Core Equity 2 ETF
DFIC
+$4.46M
2
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$3.7M
3
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$1.71M
4
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$1.48M
5
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$1.24M

Top Sells

Rank Stock Value
1
AAPL icon
Apple
AAPL
+$731K
2
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$484K
3
PEG icon
Public Service Enterprise Group
PEG
+$315K
4
USHY icon
iShares Broad USD High Yield Corporate Bond ETF
USHY
+$266K
5
AVDE icon
Avantis International Equity ETF
AVDE
+$225K

Sector Composition

Rank Sector Weight
1 Consumer Staples 1.21%
2 Healthcare 0.56%
3 Financials 0.43%
4 Consumer Discretionary 0.37%
5 Technology 0.34%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
XOM icon
51
ExxonMobil
XOM
$662B
$618K 0.12%
5,370
– –
VYM icon
52
Vanguard High Dividend Yield ETF
VYM
$83.7B
$611K 0.12%
5,148
+2
+0% +$237
VIG icon
53
Vanguard Dividend Appreciation ETF
VIG
$114B
$594K 0.11%
3,251
-9
-0.3% -$1.62K
AAPL icon
54
Apple
AAPL
$4.5T
$563K 0.11%
2,675
-3,920
-59% -$731K
GIS icon
55
General Mills
GIS
$19.9B
$559K 0.11%
8,833
– –
DUK icon
56
Duke Energy
DUK
$94.5B
$557K 0.11%
5,553
-1,768
-24% -$177K
IWD icon
57
iShares Russell 1000 Value ETF
IWD
$84.2B
$541K 0.1%
3,099
-16
-0.5% -$2.8K
MRK icon
58
Merck
MRK
$323B
$506K 0.1%
4,085
– –
EFA icon
59
iShares MSCI EAFE ETF
EFA
$79.8B
$461K 0.09%
5,889
– –
ABT icon
60
Abbott
ABT
$188B
$453K 0.09%
4,361
– –
WMT icon
61
Walmart Inc
WMT
$897B
$445K 0.08%
6,570
– –
SCHD icon
62
Schwab US Dividend Equity ETF
SCHD
$107B
$405K 0.08%
15,624
– –
FLRN icon
63
State Street SPDR Bloomberg Investment Grade Floating Rate ETF
FLRN
$2.97B
$404K 0.08%
13,102
– –
DIS icon
64
Walt Disney
DIS
$178B
$399K 0.08%
4,023
+36
+0.9% +$3.88K
JNJ icon
65
Johnson & Johnson
JNJ
$631B
$389K 0.07%
2,661
+138
+5% +$20.5K
AMGN icon
66
Amgen
AMGN
$226B
$352K 0.07%
1,126
-249
-18% -$73.2K
JPM icon
67
JPMorgan Chase
JPM
$956B
$336K 0.06%
1,663
– –
UPS icon
68
United Parcel Service
UPS
$89.1B
$331K 0.06%
2,419
-200
-8% -$28.6K
HSY icon
69
Hershey
HSY
$36.7B
$324K 0.06%
1,760
– –
LLY icon
70
Eli Lilly
LLY
$1.1T
$315K 0.06%
348
– –
ROK icon
71
Rockwell Automation
ROK
$48.3B
$313K 0.06%
1,138
– –
VCSH icon
72
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.9B
$297K 0.06%
3,843
– –
VLUE icon
73
iShares MSCI USA Value Factor ETF
VLUE
$9.46B
$295K 0.06%
2,849
-718
-20% -$74.1K
TFC icon
74
Truist Financial
TFC
$63.4B
$286K 0.05%
+7,360
New +$278K
TXN icon
75
Texas Instruments
TXN
$256B
$280K 0.05%
1,437
– –
1 2
3
4

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Cannon Financial Strategists's Q2 2024 Portfolio in Review

As of Q2 2024, Cannon Financial Strategists held 96 positions worth $524M, up 3.1% from $509M the previous quarter. Its ten largest holdings account for 78% of the portfolio.

Cannon Financial Strategists's Q2 2024 filing shows 2 new, 34 increased, 24 reduced and 4 closed positions. Its largest new stake was Truist Financial: 7,360 shares worth $286K. The largest sale was Apple, an estimated $731K.

By sector, the portfolio is most concentrated in Consumer Staples at 1.2% of assets, up from 1.2% a quarter earlier, followed by Healthcare and Financials.

  • Cannon Financial Strategists's largest Q2 2024 buy was Truist Financial: 7,360 shares worth $286K.
  • Cannon Financial Strategists added most to Dimensional International Core Equity 2 ETF in Q2 2024, an estimated $4.46M increase.
  • Cannon Financial Strategists's biggest Q2 2024 reduction was Apple, cutting an estimated $731K.
  • Cannon Financial Strategists fully exited Public Service Enterprise Group in Q2 2024, selling an estimated $315K.
  • Cannon Financial Strategists's ten largest holdings make up 78% of its $524M portfolio in Q2 2024.
  • Cannon Financial Strategists opened 2 new positions and closed 4 in Q2 2024.
  • Cannon Financial Strategists's portfolio value rose 3.1% quarter-over-quarter to $524M.

Based on Cannon Financial Strategists's 13F filing for Q2 2024, filed 10 Sep 2024.