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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+9.85%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$467M
AUM Growth
+$74M
Cap. Flow
+$33.4M
Cap. Flow %
7.16%
Top 10 Hldgs %
75.94%
Holding
91
New
8
Increased
40
Reduced
20
Closed
1

Top Buys

Rank Stock Value
1
DFIC icon
Dimensional International Core Equity 2 ETF
DFIC
+$11.3M
2
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$8.64M
3
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$2.59M
4
FIXD icon
First Trust Smith Opportunistic Fixed Income ETF
FIXD
+$1.85M
5
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$1.84M

Top Sells

Rank Stock Value
1
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$1.33M
2
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$433K
3
IWN icon
iShares Russell 2000 Value ETF
IWN
+$200K
4
VNQ icon
Vanguard Real Estate ETF
VNQ
+$83.4K
5
ICSH icon
iShares Ultra Short Duration Bond Active ETF
ICSH
+$74.5K

Sector Composition

Rank Sector Weight
1 Consumer Staples 1.22%
2 Healthcare 0.55%
3 Technology 0.45%
4 Utilities 0.38%
5 Consumer Discretionary 0.37%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SPDW icon
51
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$41.7B
$605K 0.13%
17,802
+14
+0.1% +$444
GIS icon
52
General Mills
GIS
$19.8B
$575K 0.12%
8,833
-157
-2% -$10.1K
VYM icon
53
Vanguard High Dividend Yield ETF
VYM
$83.9B
$574K 0.12%
5,145
-12
-0.2% -$1.26K
VIG icon
54
Vanguard Dividend Appreciation ETF
VIG
$115B
$555K 0.12%
3,257
+1,515
+87% +$244K
IWD icon
55
iShares Russell 1000 Value ETF
IWD
$84.2B
$509K 0.11%
+3,079
New +$475K
XOM icon
56
ExxonMobil
XOM
$662B
$501K 0.11%
5,009
-13
-0.3% -$1.37K
ABT icon
57
Abbott
ABT
$190B
$447K 0.1%
4,061
-45
-1% -$4.5K
EFA icon
58
iShares MSCI EAFE ETF
EFA
$80.2B
$444K 0.1%
5,889
– –
UPS icon
59
United Parcel Service
UPS
$88.9B
$413K 0.09%
2,625
+6
+0.2% +$907
MRK icon
60
Merck
MRK
$321B
$404K 0.09%
3,705
+13
+0.4% +$1.35K
FLRN icon
61
State Street SPDR Bloomberg Investment Grade Floating Rate ETF
FLRN
$2.97B
$401K 0.09%
13,102
– –
JNJ icon
62
Johnson & Johnson
JNJ
$625B
$366K 0.08%
2,334
-118
-5% -$18.1K
VLUE icon
63
iShares MSCI USA Value Factor ETF
VLUE
$9.46B
$365K 0.08%
3,611
-704
-16% -$65.5K
DIS icon
64
Walt Disney
DIS
$179B
$360K 0.08%
3,987
-300
-7% -$26.4K
ROK icon
65
Rockwell Automation
ROK
$49.6B
$353K 0.08%
1,138
– –
AMGN icon
66
Amgen
AMGN
$224B
$346K 0.07%
1,200
– –
WMT icon
67
Walmart Inc
WMT
$895B
$345K 0.07%
6,570
-138
-2% -$7.3K
SPY icon
68
State Street SPDR S&P 500 ETF Trust
SPY
$810B
$321K 0.07%
676
-10
-1% -$4.46K
SCHD icon
69
Schwab US Dividend Equity ETF
SCHD
$107B
$310K 0.07%
12,207
– –
HSY icon
70
Hershey
HSY
$36.5B
$309K 0.07%
1,660
– –
PEG icon
71
Public Service Enterprise Group
PEG
$37.3B
$289K 0.06%
4,720
– –
USHY icon
72
iShares Broad USD High Yield Corporate Bond ETF
USHY
$29.1B
$280K 0.06%
+7,707
New +$270K
DFIS icon
73
Dimensional International Small Cap ETF
DFIS
$5.88B
$274K 0.06%
+11,350
New +$252K
EMHC icon
74
State Street SPDR Bloomberg Emerging Markets USD Bond ETF
EMHC
$290M
$271K 0.06%
+11,116
New +$256K
EFX icon
75
Equifax
EFX
$21.4B
$262K 0.06%
1,061
-41
-4% -$8.32K
1 2
3
4

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HT
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AGDI
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ACA
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GKFF
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Cannon Financial Strategists's Q4 2023 Portfolio in Review

As of Q4 2023, Cannon Financial Strategists held 91 positions worth $467M, up 19% from $393M the previous quarter. Its ten largest holdings account for 76% of the portfolio.

Cannon Financial Strategists deployed $33.4M of net new capital in Q4 2023, opening 8 new positions and adding to 40 existing holdings. Its largest new stake was iShares Russell 1000 Value ETF: 3,079 shares worth $509K.

By sector, the portfolio is most concentrated in Consumer Staples at 1.2% of assets, down from 1.4% a quarter earlier, followed by Healthcare and Technology.

On the sell side, the largest reduction was Vanguard Intermediate-Term Bond ETF, an estimated $1.33M trimmed.

  • Cannon Financial Strategists's largest Q4 2023 buy was iShares Russell 1000 Value ETF: 3,079 shares worth $509K.
  • Cannon Financial Strategists added most to Dimensional International Core Equity 2 ETF in Q4 2023, an estimated $11.3M increase.
  • Cannon Financial Strategists's biggest Q4 2023 reduction was Vanguard Intermediate-Term Bond ETF, cutting an estimated $1.33M.
  • Cannon Financial Strategists fully exited iShares Russell 2000 Value ETF in Q4 2023, selling an estimated $200K.
  • Cannon Financial Strategists's ten largest holdings make up 76% of its $467M portfolio in Q4 2023.
  • Cannon Financial Strategists opened 8 new positions and closed 1 in Q4 2023.
  • Cannon Financial Strategists's portfolio value rose 19% quarter-over-quarter to $467M.

Based on Cannon Financial Strategists's 13F filing for Q4 2023, filed 1 Oct 2024.