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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
-12.09%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$258M
AUM Growth
-$18.3M
Cap. Flow
+$17.1M
Cap. Flow %
6.61%
Top 10 Hldgs %
73.24%
Holding
76
New
11
Increased
30
Reduced
18
Closed
5

Top Buys

Rank Stock Value
1
AVDE icon
Avantis International Equity ETF
AVDE
+$4.08M
2
FIXD icon
First Trust Smith Opportunistic Fixed Income ETF
FIXD
+$3.34M
3
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$3.11M
4
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$3.05M
5
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$2.96M

Top Sells

Rank Stock Value
1
ICSH icon
iShares Ultra Short Duration Bond Active ETF
ICSH
+$3.64M
2
MUB icon
iShares National Muni Bond ETF
MUB
+$2.6M
3
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$1.53M
4
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$1.18M
5
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$595K

Sector Composition

Rank Sector Weight
1 Consumer Staples 2.28%
2 Consumer Discretionary 1.06%
3 Healthcare 0.72%
4 Financials 0.6%
5 Technology 0.43%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JNJ icon
51
Johnson & Johnson
JNJ
$631B
$431K 0.17%
2,427
+41
+2% +$7.3K
VNQ icon
52
Vanguard Real Estate ETF
VNQ
$38.6B
$423K 0.16%
4,640
+1,340
+41% +$134K
AAPL icon
53
Apple
AAPL
$4.5T
$382K 0.15%
2,796
+560
+25% +$84.8K
EFA icon
54
iShares MSCI EAFE ETF
EFA
$79.8B
$378K 0.15%
6,046
– –
SPY icon
55
State Street SPDR S&P 500 ETF Trust
SPY
$810B
$373K 0.14%
988
+15
+2% +$6.14K
XOM icon
56
ExxonMobil
XOM
$662B
$366K 0.14%
4,270
-100
-2% -$9.02K
HSY icon
57
Hershey
HSY
$36.7B
$357K 0.14%
1,660
– –
MRK icon
58
Merck
MRK
$323B
$337K 0.13%
3,691
+95
+3% +$8.42K
IJS icon
59
iShares S&P Small-Cap 600 Value ETF
IJS
$8.3B
$315K 0.12%
3,543
– –
WMT icon
60
Walmart Inc
WMT
$897B
$303K 0.12%
7,470
+300
+4% +$13.8K
GSST icon
61
Goldman Sachs Access Ultra Short Bond ETF
GSST
$1.59B
$297K 0.11%
+5,954
New +$298K
VIG icon
62
Vanguard Dividend Appreciation ETF
VIG
$114B
$283K 0.11%
1,971
– –
SO icon
63
Southern Company
SO
$105B
$254K 0.1%
3,560
– –
HYMB icon
64
State Street SPDR Nuveen ICE High Yield Municipal Bond ETF
HYMB
$3.36B
$236K 0.09%
9,168
– –
USMV icon
65
iShares MSCI USA Min Vol Factor ETF
USMV
$24.4B
$234K 0.09%
+3,336
New +$244K
ROK icon
66
Rockwell Automation
ROK
$48.3B
$233K 0.09%
1,170
-14
-1% -$3.16K
VEU icon
67
Vanguard FTSE All-World ex-US ETF
VEU
$69.9B
$232K 0.09%
4,651
-1,952
-30% -$105K
FBMS
68
DELISTED
The First Bancshares, Inc.
FBMS
$229K 0.09%
+8,000
New +$248K
EFX icon
69
Equifax
EFX
$21.3B
$217K 0.08%
1,187
+21
+2% +$4.2K
IWN icon
70
iShares Russell 2000 Value ETF
IWN
$14.5B
$216K 0.08%
1,584
– –
TXN icon
71
Texas Instruments
TXN
$256B
$215K 0.08%
1,399
+42
+3% +$7.07K
BNL icon
72
Broadstone Net Lease
BNL
$3.93B
– –
-10,281
Closed -$224K
IEFA icon
73
iShares Core MSCI EAFE ETF
IEFA
$195B
– –
-3,101
Closed -$216K
LOW icon
74
Lowe's Companies
LOW
$123B
– –
-1,077
Closed -$218K
LQD icon
75
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
$32.6B
– –
-3,077
Closed -$372K
1 2
3
4

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HT
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AGDI
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ACA
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GKFF
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F1I
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Cannon Financial Strategists's Q2 2022 Portfolio in Review

As of Q2 2022, Cannon Financial Strategists held 76 positions worth $258M, down 6.6% from $277M the previous quarter. Its ten largest holdings account for 73% of the portfolio.

Cannon Financial Strategists deployed $17.1M of net new capital in Q2 2022, opening 11 new positions and adding to 30 existing holdings. Its largest new stake was Avantis International Equity ETF: 72,688 shares worth $3.7M.

By sector, the portfolio is most concentrated in Consumer Staples at 2.3% of assets, up from 2.1% a quarter earlier, followed by Consumer Discretionary and Healthcare.

On the sell side, the largest reduction was iShares Ultra Short Duration Bond Active ETF, an estimated $3.64M trimmed.

  • Cannon Financial Strategists's largest Q2 2022 buy was Avantis International Equity ETF: 72,688 shares worth $3.7M.
  • Cannon Financial Strategists added most to Vanguard S&P Small-Cap 600 Value ETF in Q2 2022, an estimated $3.11M increase.
  • Cannon Financial Strategists's biggest Q2 2022 reduction was iShares Ultra Short Duration Bond Active ETF, cutting an estimated $3.64M.
  • Cannon Financial Strategists fully exited iShares iBoxx $ Investment Grade Corporate Bond ETF in Q2 2022, selling an estimated $372K.
  • Cannon Financial Strategists's ten largest holdings make up 73% of its $258M portfolio in Q2 2022.
  • Cannon Financial Strategists opened 11 new positions and closed 5 in Q2 2022.
  • Cannon Financial Strategists's portfolio value fell 6.6% quarter-over-quarter to $258M.

Based on Cannon Financial Strategists's 13F filing for Q2 2022, filed 2 Oct 2024.