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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+15.29%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$166M
AUM Growth
+$31.4M
Cap. Flow
+$11.7M
Cap. Flow %
7.03%
Top 10 Hldgs %
74.95%
Holding
55
New
8
Increased
23
Reduced
15
Closed
2

Top Buys

Rank Stock Value
1
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$4.65M
2
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$2.06M
3
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$1.93M
4
ISTB icon
iShares Core 1-5 Year USD Bond ETF
ISTB
+$1.2M
5
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$1.06M

Top Sells

Rank Stock Value
1
LQD icon
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
+$1.03M
2
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$859K
3
KO icon
Coca-Cola
KO
+$701K
4
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$440K
5
EFG icon
iShares MSCI EAFE Growth ETF
EFG
+$289K

Sector Composition

Rank Sector Weight
1 Consumer Staples 3.03%
2 Consumer Discretionary 1.2%
3 Healthcare 0.84%
4 Industrials 0.31%
5 Utilities 0.25%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
HSY icon
51
Hershey
HSY
$36.7B
$215K 0.13%
1,660
– –
XOM icon
52
ExxonMobil
XOM
$662B
$208K 0.13%
+4,658
New +$209K
EFX icon
53
Equifax
EFX
$21.3B
$204K 0.12%
+1,185
New +$176K
DIS icon
54
Walt Disney
DIS
$178B
– –
-2,090
Closed -$202K
VGSH icon
55
Vanguard Short-Term Treasury ETF
VGSH
$30.2B
– –
-3,211
Closed -$200K
1 2
3

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ACA
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GKFF
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SA
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F1I
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Cannon Financial Strategists's Q2 2020 Portfolio in Review

As of Q2 2020, Cannon Financial Strategists held 55 positions worth $166M, up 23% from $134M the previous quarter. Its ten largest holdings account for 75% of the portfolio.

Cannon Financial Strategists deployed $11.7M of net new capital in Q2 2020, opening 8 new positions and adding to 23 existing holdings. Its largest new stake was Vanguard S&P Small-Cap 600 Value ETF: 21,898 shares worth $1.14M.

By sector, the portfolio is most concentrated in Consumer Staples at 3% of assets, down from 4.2% a quarter earlier, followed by Consumer Discretionary and Healthcare.

On the sell side, the largest reduction was iShares iBoxx $ Investment Grade Corporate Bond ETF, an estimated $1.03M trimmed.

  • Cannon Financial Strategists's largest Q2 2020 buy was Vanguard S&P Small-Cap 600 Value ETF: 21,898 shares worth $1.14M.
  • Cannon Financial Strategists added most to State Street SPDR S&P 600 Small Cap Value ETF in Q2 2020, an estimated $4.65M increase.
  • Cannon Financial Strategists's biggest Q2 2020 reduction was iShares iBoxx $ Investment Grade Corporate Bond ETF, cutting an estimated $1.03M.
  • Cannon Financial Strategists fully exited Walt Disney in Q2 2020, selling an estimated $202K.
  • Cannon Financial Strategists's ten largest holdings make up 75% of its $166M portfolio in Q2 2020.
  • Cannon Financial Strategists opened 8 new positions and closed 2 in Q2 2020.
  • Cannon Financial Strategists's portfolio value rose 23% quarter-over-quarter to $166M.

Based on Cannon Financial Strategists's 13F filing for Q2 2020, filed 2 Oct 2024.