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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+6.65%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$699M
AUM Growth
+$65.7M
Cap. Flow
+$23.5M
Cap. Flow %
3.37%
Top 10 Hldgs %
76.98%
Holding
106
New
6
Increased
43
Reduced
20
Closed
2

Top Buys

Rank Stock Value
1
ICSH icon
iShares Ultra Short Duration Bond Active ETF
ICSH
+$6.98M
2
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$4.02M
3
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$3.53M
4
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$2.58M
5
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$2.51M

Top Sells

Rank Stock Value
1
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$1.11M
2
AVDE icon
Avantis International Equity ETF
AVDE
+$683K
3
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$611K
4
DOV icon
Dover
DOV
+$268K
5
JNJ icon
Johnson & Johnson
JNJ
+$226K

Sector Composition

Rank Sector Weight
1 Consumer Staples 0.96%
2 Healthcare 0.62%
3 Technology 0.56%
4 Financials 0.44%
5 Utilities 0.33%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IVV icon
26
iShares Core S&P 500 ETF
IVV
$904B
$2.37M 0.34%
3,537
+320
+10% +$206K
EFG icon
27
iShares MSCI EAFE Growth ETF
EFG
$17.2B
$2.17M 0.31%
19,028
– –
BRK.B icon
28
Berkshire Hathaway Class B
BRK.B
$1.13T
$2.14M 0.31%
4,264
+300
+8% +$145K
SPY icon
29
State Street SPDR S&P 500 ETF Trust
SPY
$810B
$2.13M 0.3%
3,197
-67
-2% -$42.9K
DFAE icon
30
Dimensional Emerging Core Equity Market ETF
DFAE
$9.66B
$2.09M 0.3%
66,337
-1,103
-2% -$33.2K
AAPL icon
31
Apple
AAPL
$4.5T
$1.9M 0.27%
7,455
+169
+2% +$38.2K
TIP icon
32
iShares TIPS Bond ETF
TIP
$14.7B
$1.77M 0.25%
15,876
-95
-0.6% -$10.5K
HD icon
33
Home Depot
HD
$350B
$1.65M 0.24%
4,064
+54
+1% +$21.2K
VXUS icon
34
Vanguard Total International Stock ETF
VXUS
$162B
$1.59M 0.23%
21,636
+879
+4% +$62.4K
DFAX icon
35
Dimensional World ex US Core Equity 2 ETF
DFAX
$12.4B
$1.59M 0.23%
50,534
+8,379
+20% +$254K
DFLV icon
36
Dimensional US Large Cap Value ETF
DFLV
$6.98B
$1.53M 0.22%
46,418
+2,418
+5% +$77.3K
IBTF
37
DELISTED
iShares iBonds Dec 2025 Term Treasury ETF
IBTF
$1.47M 0.21%
62,944
+588
+0.9% +$13.7K
IBTH icon
38
iShares iBonds Dec 2027 Term Treasury ETF
IBTH
$2.28B
$1.43M 0.2%
63,523
+550
+0.9% +$12.3K
IBTG icon
39
iShares iBonds Dec 2026 Term Treasury ETF
IBTG
$2.21B
$1.42M 0.2%
62,075
+556
+0.9% +$12.7K
IBDS icon
40
iShares iBonds Dec 2027 Term Corporate ETF
IBDS
$3.86B
$1.4M 0.2%
57,331
+571
+1% +$13.8K
SCHJ icon
41
Schwab 1-5 Year Corporate Bond ETF
SCHJ
$847M
$1.35M 0.19%
54,156
– –
VEA icon
42
Vanguard FTSE Developed Markets ETF
VEA
$236B
$1.27M 0.18%
21,131
-245
-1% -$14.3K
SO icon
43
Southern Company
SO
$105B
$1.25M 0.18%
13,161
-1,013
-7% -$94.6K
MSFT icon
44
Microsoft
MSFT
$3.76T
$1.2M 0.17%
2,308
+94
+4% +$48K
IMTB icon
45
iShares Core 5-10 Year USD Bond ETF
IMTB
$275M
$1.16M 0.17%
26,222
-332
-1% -$14.5K
PG icon
46
Procter & Gamble
PG
$340B
$1.16M 0.17%
7,537
+31
+0.4% +$4.84K
VTV icon
47
Vanguard Morningstar Value ETF
VTV
$192B
$1.09M 0.16%
5,839
-382
-6% -$69.2K
RYTM icon
48
Rhythm Pharmaceuticals
RYTM
$7.95B
$1.01M 0.14%
10,000
– –
IBDQ
49
DELISTED
iShares iBonds Dec 2025 Term Corporate ETF
IBDQ
$988K 0.14%
39,206
+367
+0.9% +$9.22K
IBDR icon
50
iShares iBonds Dec 2026 Term Corporate ETF
IBDR
$3.38B
$967K 0.14%
39,794
+372
+0.9% +$9.01K
1
2
3 4 5

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Cannon Financial Strategists's Q3 2025 Portfolio in Review

As of Q3 2025, Cannon Financial Strategists held 106 positions worth $699M, up 10% from $633M the previous quarter. Its ten largest holdings account for 77% of the portfolio.

Cannon Financial Strategists deployed $23.5M of net new capital in Q3 2025, opening 6 new positions and adding to 43 existing holdings. Its largest new stake was Invesco S&P 500 Equal Weight ETF: 1,514 shares worth $287K.

By sector, the portfolio is most concentrated in Consumer Staples at 0.96% of assets, down from 1.1% a quarter earlier, followed by Healthcare and Technology.

On the sell side, the largest reduction was Avantis Emerging Markets Equity ETF, an estimated $1.11M trimmed.

  • Cannon Financial Strategists's largest Q3 2025 buy was Invesco S&P 500 Equal Weight ETF: 1,514 shares worth $287K.
  • Cannon Financial Strategists added most to iShares Ultra Short Duration Bond Active ETF in Q3 2025, an estimated $6.98M increase.
  • Cannon Financial Strategists's biggest Q3 2025 reduction was Avantis Emerging Markets Equity ETF, cutting an estimated $1.11M.
  • Cannon Financial Strategists fully exited Dover in Q3 2025, selling an estimated $268K.
  • Cannon Financial Strategists's ten largest holdings make up 77% of its $699M portfolio in Q3 2025.
  • Cannon Financial Strategists opened 6 new positions and closed 2 in Q3 2025.
  • Cannon Financial Strategists's portfolio value rose 10% quarter-over-quarter to $699M.

Based on Cannon Financial Strategists's 13F filing for Q3 2025, filed 6 Nov 2025.