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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+7.82%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$633M
AUM Growth
+$50.6M
Cap. Flow
+$7.08M
Cap. Flow %
1.12%
Top 10 Hldgs %
77.32%
Holding
106
New
10
Increased
27
Reduced
25
Closed
6

Top Buys

Rank Stock Value
1
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$4.7M
2
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$3.42M
3
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$3.41M
4
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$2.29M
5
DFLV icon
Dimensional US Large Cap Value ETF
DFLV
+$1.3M

Top Sells

Rank Stock Value
1
MUB icon
iShares National Muni Bond ETF
MUB
+$3.9M
2
SPTM icon
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
+$2.67M
3
AVDE icon
Avantis International Equity ETF
AVDE
+$1.39M
4
PRF icon
Invesco FTSE RAFI US 1000 ETF
PRF
+$1.18M
5
VLUE icon
iShares MSCI USA Value Factor ETF
VLUE
+$843K

Sector Composition

Rank Sector Weight
1 Consumer Staples 1.1%
2 Healthcare 0.6%
3 Technology 0.54%
4 Utilities 0.41%
5 Financials 0.37%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SPY icon
26
State Street SPDR S&P 500 ETF Trust
SPY
$810B
$2.02M 0.32%
3,264
+418
+15% +$239K
IVV icon
27
iShares Core S&P 500 ETF
IVV
$904B
$2M 0.32%
3,217
– –
DFAE icon
28
Dimensional Emerging Core Equity Market ETF
DFAE
$9.7B
$1.95M 0.31%
67,440
+3,281
+5% +$88.1K
BRK.B icon
29
Berkshire Hathaway Class B
BRK.B
$1.13T
$1.93M 0.3%
3,964
– –
ICSH icon
30
iShares Ultra Short Duration Bond Active ETF
ICSH
$8.4B
$1.82M 0.29%
35,917
+6,065
+20% +$307K
TIP icon
31
iShares TIPS Bond ETF
TIP
$14.7B
$1.76M 0.28%
15,971
-2,361
-13% -$258K
AAPL icon
32
Apple
AAPL
$4.57T
$1.49M 0.24%
7,286
-58
-0.8% -$11.7K
HD icon
33
Home Depot
HD
$355B
$1.47M 0.23%
4,010
+59
+1% +$21.4K
IBTF
34
DELISTED
iShares iBonds Dec 2025 Term Treasury ETF
IBTF
$1.46M 0.23%
62,356
+633
+1% +$14.8K
VXUS icon
35
Vanguard Total International Stock ETF
VXUS
$163B
$1.43M 0.23%
20,757
– –
IBTH icon
36
iShares iBonds Dec 2027 Term Treasury ETF
IBTH
$2.28B
$1.42M 0.22%
62,973
+605
+1% +$13.6K
IBTG icon
37
iShares iBonds Dec 2026 Term Treasury ETF
IBTG
$2.21B
$1.41M 0.22%
61,519
+603
+1% +$13.8K
IBDS icon
38
iShares iBonds Dec 2027 Term Corporate ETF
IBDS
$3.87B
$1.38M 0.22%
56,760
-7,677
-12% -$185K
DFLV icon
39
Dimensional US Large Cap Value ETF
DFLV
$6.92B
$1.36M 0.22%
+44,000
New +$1.3M
SCHJ icon
40
Schwab 1-5 Year Corporate Bond ETF
SCHJ
$848M
$1.34M 0.21%
54,156
– –
SO icon
41
Southern Company
SO
$107B
$1.3M 0.21%
14,174
+163
+1% +$14.6K
DFAX icon
42
Dimensional World ex US Core Equity 2 ETF
DFAX
$12.4B
$1.24M 0.2%
42,155
+19,282
+84% +$531K
VEA icon
43
Vanguard FTSE Developed Markets ETF
VEA
$237B
$1.22M 0.19%
21,376
-436
-2% -$23.4K
PG icon
44
Procter & Gamble
PG
$339B
$1.2M 0.19%
7,506
– –
IMTB icon
45
iShares Core 5-10 Year USD Bond ETF
IMTB
$275M
$1.16M 0.18%
26,554
-1,977
-7% -$85K
MSFT icon
46
Microsoft
MSFT
$3.71T
$1.1M 0.17%
2,214
-14
-0.6% -$6.08K
VTV icon
47
Vanguard Morningstar Value ETF
VTV
$192B
$1.1M 0.17%
6,221
– –
IBDQ
48
DELISTED
iShares iBonds Dec 2025 Term Corporate ETF
IBDQ
$978K 0.15%
38,839
+383
+1% +$9.62K
IBDR icon
49
iShares iBonds Dec 2026 Term Corporate ETF
IBDR
$3.38B
$956K 0.15%
39,422
+400
+1% +$9.66K
DUK icon
50
Duke Energy
DUK
$97.3B
$907K 0.14%
7,689
+25
+0.3% +$2.95K
1
2
3 4 5

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Cannon Financial Strategists's Q2 2025 Portfolio in Review

As of Q2 2025, Cannon Financial Strategists held 106 positions worth $633M, up 8.7% from $583M the previous quarter. Its ten largest holdings account for 77% of the portfolio.

Cannon Financial Strategists's Q2 2025 filing shows 10 new, 27 increased, 25 reduced and 6 closed positions. Its largest new stake was Dimensional US Large Cap Value ETF: 44,000 shares worth $1.36M. The largest sale was iShares National Muni Bond ETF, an estimated $3.9M.

By sector, the portfolio is most concentrated in Consumer Staples at 1.1% of assets, down from 1.2% a quarter earlier, followed by Healthcare and Technology.

  • Cannon Financial Strategists's largest Q2 2025 buy was Dimensional US Large Cap Value ETF: 44,000 shares worth $1.36M.
  • Cannon Financial Strategists added most to Vanguard Intermediate-Term Bond ETF in Q2 2025, an estimated $4.7M increase.
  • Cannon Financial Strategists's biggest Q2 2025 reduction was iShares National Muni Bond ETF, cutting an estimated $3.9M.
  • Cannon Financial Strategists fully exited Invesco FTSE RAFI US 1000 ETF in Q2 2025, selling an estimated $1.18M.
  • Cannon Financial Strategists's ten largest holdings make up 77% of its $633M portfolio in Q2 2025.
  • Cannon Financial Strategists opened 10 new positions and closed 6 in Q2 2025.
  • Cannon Financial Strategists's portfolio value rose 8.7% quarter-over-quarter to $633M.

Based on Cannon Financial Strategists's 13F filing for Q2 2025, filed 6 Aug 2025.