We are live on ! Find out more
CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
-1.42%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$583M
AUM Growth
+$11.2M
Cap. Flow
+$20.9M
Cap. Flow %
3.59%
Top 10 Hldgs %
75.92%
Holding
101
New
3
Increased
51
Reduced
16
Closed
5

Top Buys

Rank Stock Value
1
CGCB icon
Capital Group Core Bond ETF
CGCB
+$6.56M
2
DFIC icon
Dimensional International Core Equity 2 ETF
DFIC
+$3.99M
3
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$2.1M
4
AVDE icon
Avantis International Equity ETF
AVDE
+$1.85M
5
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$1.58M

Top Sells

Rank Stock Value
1
IBTE
iShares iBonds Dec 2024 Term Treasury ETF
IBTE
+$1.5M
2
IBDP
iShares iBonds Dec 2024 Term Corporate ETF
IBDP
+$996K
3
FLRN icon
State Street SPDR Bloomberg Investment Grade Floating Rate ETF
FLRN
+$404K
4
IWD icon
iShares Russell 1000 Value ETF
IWD
+$204K
5
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$184K

Sector Composition

Rank Sector Weight
1 Consumer Staples 1.12%
2 Healthcare 0.61%
3 Technology 0.56%
4 Utilities 0.4%
5 Consumer Discretionary 0.4%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IVV icon
26
iShares Core S&P 500 ETF
IVV
$904B
$1.87M 0.32%
3,174
-30
-0.9% -$17.8K
AAPL icon
27
Apple
AAPL
$4.5T
$1.85M 0.32%
7,388
+590
+9% +$139K
EFG icon
28
iShares MSCI EAFE Growth ETF
EFG
$17.2B
$1.84M 0.32%
19,028
– –
BRK.B icon
29
Berkshire Hathaway Class B
BRK.B
$1.14T
$1.8M 0.31%
3,964
+10
+0.3% +$4.62K
SPY icon
30
State Street SPDR S&P 500 ETF Trust
SPY
$810B
$1.67M 0.29%
2,846
-1
-0% -$589
DFAE icon
31
Dimensional Emerging Core Equity Market ETF
DFAE
$9.66B
$1.57M 0.27%
61,827
+14,821
+32% +$392K
HD icon
32
Home Depot
HD
$350B
$1.54M 0.26%
3,957
+31
+0.8% +$12.7K
IBDS icon
33
iShares iBonds Dec 2027 Term Corporate ETF
IBDS
$3.86B
$1.53M 0.26%
63,967
+936
+1% +$22.5K
ICSH icon
34
iShares Ultra Short Duration Bond Active ETF
ICSH
$8.4B
$1.45M 0.25%
28,679
+268
+0.9% +$13.5K
IBTF
35
DELISTED
iShares iBonds Dec 2025 Term Treasury ETF
IBTF
$1.43M 0.25%
61,298
+878
+1% +$20.5K
DFAX icon
36
Dimensional World ex US Core Equity 2 ETF
DFAX
$12.4B
$1.42M 0.24%
57,305
+10,218
+22% +$264K
IBTG icon
37
iShares iBonds Dec 2026 Term Treasury ETF
IBTG
$2.21B
$1.38M 0.24%
60,520
+825
+1% +$18.8K
IBTH icon
38
iShares iBonds Dec 2027 Term Treasury ETF
IBTH
$2.28B
$1.38M 0.24%
62,022
+823
+1% +$18.3K
IMTB icon
39
iShares Core 5-10 Year USD Bond ETF
IMTB
$275M
$1.32M 0.23%
31,211
+3,305
+12% +$143K
SCHJ icon
40
Schwab 1-5 Year Corporate Bond ETF
SCHJ
$847M
$1.32M 0.23%
54,156
– –
PG icon
41
Procter & Gamble
PG
$340B
$1.26M 0.22%
7,506
+393
+6% +$66.9K
VXUS icon
42
Vanguard Total International Stock ETF
VXUS
$162B
$1.22M 0.21%
20,757
-276
-1% -$17.1K
PRF icon
43
Invesco FTSE RAFI US 1000 ETF
PRF
$10B
$1.18M 0.2%
29,280
– –
SO icon
44
Southern Company
SO
$105B
$1.13M 0.19%
13,711
+367
+3% +$32.2K
VTV icon
45
Vanguard Morningstar Value ETF
VTV
$192B
$1.05M 0.18%
6,216
+1,067
+21% +$187K
VEA icon
46
Vanguard FTSE Developed Markets ETF
VEA
$236B
$968K 0.17%
20,251
+576
+3% +$28.9K
IBDQ
47
DELISTED
iShares iBonds Dec 2025 Term Corporate ETF
IBDQ
$957K 0.16%
38,203
+490
+1% +$12.3K
MSFT icon
48
Microsoft
MSFT
$3.76T
$939K 0.16%
2,228
+104
+5% +$44.3K
IBDR icon
49
iShares iBonds Dec 2026 Term Corporate ETF
IBDR
$3.38B
$933K 0.16%
38,751
+543
+1% +$13.1K
DUK icon
50
Duke Energy
DUK
$94.5B
$831K 0.14%
7,714
+392
+5% +$44.4K
1
2
3 4 5

Similar funds

OHA
Oak Hill Advisors New York $878M AUM 106.46% 1-Year Est. Return
HT
Headlands Technologies Chicago, Illinois $878M AUM 44.8% 1-Year Est. Return
AGDI
Absolute Gestao de Investimentos Sao Paulo, Brazil $877M AUM 57.36% 1-Year Est. Return
ACA
Atlas Capital Advisors Jackson, Wyoming $875M AUM
GKFF
George Kaiser Family Foundation Tulsa, Oklahoma $883M AUM 21.04% 1-Year Est. Return
SA
SoftVest Advisors Abilene, Texas $872M AUM 28.76% 1-Year Est. Return
F1I
Fund 1 Investments Rincon, Puerto Rico $872M AUM 50.95% 1-Year Est. Return
I
INVST Indianapolis, Indiana $886M AUM 21.79% 1-Year Est. Return

Cannon Financial Strategists's Q4 2024 Portfolio in Review

As of Q4 2024, Cannon Financial Strategists held 101 positions worth $583M, up 2% from $572M the previous quarter. Its ten largest holdings account for 76% of the portfolio.

Cannon Financial Strategists deployed $20.9M of net new capital in Q4 2024, opening 3 new positions and adding to 51 existing holdings. Its largest new stake was Rhythm Pharmaceuticals: 10,000 shares worth $560K.

By sector, the portfolio is most concentrated in Consumer Staples at 1.1% of assets, down from 1.2% a quarter earlier, followed by Healthcare and Technology.

On the sell side, the largest reduction was Vanguard Morningstar Total Stock Market ETF, an estimated $184K trimmed.

  • Cannon Financial Strategists's largest Q4 2024 buy was Rhythm Pharmaceuticals: 10,000 shares worth $560K.
  • Cannon Financial Strategists added most to Capital Group Core Bond ETF in Q4 2024, an estimated $6.56M increase.
  • Cannon Financial Strategists's biggest Q4 2024 reduction was Vanguard Morningstar Total Stock Market ETF, cutting an estimated $184K.
  • Cannon Financial Strategists fully exited iShares iBonds Dec 2024 Term Treasury ETF in Q4 2024, selling an estimated $1.5M.
  • Cannon Financial Strategists's ten largest holdings make up 76% of its $583M portfolio in Q4 2024.
  • Cannon Financial Strategists opened 3 new positions and closed 5 in Q4 2024.
  • Cannon Financial Strategists's portfolio value rose 2% quarter-over-quarter to $583M.

Based on Cannon Financial Strategists's 13F filing for Q4 2024, filed 3 Feb 2025.