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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+9.85%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$467M
AUM Growth
+$74M
Cap. Flow
+$33.4M
Cap. Flow %
7.16%
Top 10 Hldgs %
75.94%
Holding
91
New
8
Increased
40
Reduced
20
Closed
1

Top Buys

Rank Stock Value
1
DFIC icon
Dimensional International Core Equity 2 ETF
DFIC
+$11.3M
2
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$8.64M
3
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$2.59M
4
FIXD icon
First Trust Smith Opportunistic Fixed Income ETF
FIXD
+$1.85M
5
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$1.84M

Top Sells

Rank Stock Value
1
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$1.33M
2
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$433K
3
IWN icon
iShares Russell 2000 Value ETF
IWN
+$200K
4
VNQ icon
Vanguard Real Estate ETF
VNQ
+$83.4K
5
ICSH icon
iShares Ultra Short Duration Bond Active ETF
ICSH
+$74.5K

Sector Composition

Rank Sector Weight
1 Consumer Staples 1.22%
2 Healthcare 0.55%
3 Technology 0.45%
4 Utilities 0.38%
5 Consumer Discretionary 0.37%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
BRK.B icon
26
Berkshire Hathaway Class B
BRK.B
$1.14T
$1.43M 0.31%
4,008
– –
ICSH icon
27
iShares Ultra Short Duration Bond Active ETF
ICSH
$8.4B
$1.39M 0.3%
27,585
-1,480
-5% -$74.5K
IBTE
28
DELISTED
iShares iBonds Dec 2024 Term Treasury ETF
IBTE
$1.39M 0.3%
58,056
+848
+1% +$20.2K
SCHJ icon
29
Schwab 1-5 Year Corporate Bond ETF
SCHJ
$847M
$1.31M 0.28%
54,156
– –
IBTF
30
DELISTED
iShares iBonds Dec 2025 Term Treasury ETF
IBTF
$1.31M 0.28%
56,086
+782
+1% +$18.1K
DFAE icon
31
Dimensional Emerging Core Equity Market ETF
DFAE
$9.66B
$1.27M 0.27%
52,594
-699
-1% -$16K
IBTG icon
32
iShares iBonds Dec 2026 Term Treasury ETF
IBTG
$2.21B
$1.27M 0.27%
55,391
+683
+1% +$15.4K
HD icon
33
Home Depot
HD
$350B
$1.23M 0.26%
3,535
+6
+0.2% +$1.86K
AAPL icon
34
Apple
AAPL
$4.5T
$1.12M 0.24%
5,794
+18
+0.3% +$3.32K
IBTH icon
35
iShares iBonds Dec 2027 Term Treasury ETF
IBTH
$2.28B
$1.08M 0.23%
48,235
+578
+1% +$12.7K
PRF icon
36
Invesco FTSE RAFI US 1000 ETF
PRF
$10B
$1.03M 0.22%
29,280
– –
PG icon
37
Procter & Gamble
PG
$340B
$965K 0.21%
6,585
-29
-0.4% -$4.29K
VEA icon
38
Vanguard FTSE Developed Markets ETF
VEA
$236B
$935K 0.2%
19,522
– –
IBDP
39
DELISTED
iShares iBonds Dec 2024 Term Corporate ETF
IBDP
$923K 0.2%
37,037
+393
+1% +$9.74K
VOO icon
40
Vanguard S&P 500 ETF
VOO
$1.03T
$875K 0.19%
2,004
– –
IBDQ
41
DELISTED
iShares iBonds Dec 2025 Term Corporate ETF
IBDQ
$875K 0.19%
35,330
+411
+1% +$10.1K
BND icon
42
Vanguard Total Bond Market
BND
$161B
$869K 0.19%
11,813
+87
+0.7% +$6.14K
IBDR icon
43
iShares iBonds Dec 2026 Term Corporate ETF
IBDR
$3.38B
$853K 0.18%
35,681
+438
+1% +$10.3K
SO icon
44
Southern Company
SO
$105B
$784K 0.17%
11,185
+5,505
+97% +$378K
VTV icon
45
Vanguard Morningstar Value ETF
VTV
$192B
$772K 0.17%
5,165
+489
+10% +$68.8K
MSFT icon
46
Microsoft
MSFT
$3.76T
$738K 0.16%
1,961
+23
+1% +$8.19K
IBDS icon
47
iShares iBonds Dec 2027 Term Corporate ETF
IBDS
$3.86B
$730K 0.16%
30,492
+400
+1% +$9.34K
DUK icon
48
Duke Energy
DUK
$94.5B
$688K 0.15%
7,086
+331
+5% +$30.1K
VWO icon
49
Vanguard FTSE Emerging Markets ETF
VWO
$126B
$642K 0.14%
15,617
+241
+2% +$9.56K
ABBV icon
50
AbbVie
ABBV
$438B
$621K 0.13%
4,007
– –
1
2
3 4

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HT
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Cannon Financial Strategists's Q4 2023 Portfolio in Review

As of Q4 2023, Cannon Financial Strategists held 91 positions worth $467M, up 19% from $393M the previous quarter. Its ten largest holdings account for 76% of the portfolio.

Cannon Financial Strategists deployed $33.4M of net new capital in Q4 2023, opening 8 new positions and adding to 40 existing holdings. Its largest new stake was iShares Russell 1000 Value ETF: 3,079 shares worth $509K.

By sector, the portfolio is most concentrated in Consumer Staples at 1.2% of assets, down from 1.4% a quarter earlier, followed by Healthcare and Technology.

On the sell side, the largest reduction was Vanguard Intermediate-Term Bond ETF, an estimated $1.33M trimmed.

  • Cannon Financial Strategists's largest Q4 2023 buy was iShares Russell 1000 Value ETF: 3,079 shares worth $509K.
  • Cannon Financial Strategists added most to Dimensional International Core Equity 2 ETF in Q4 2023, an estimated $11.3M increase.
  • Cannon Financial Strategists's biggest Q4 2023 reduction was Vanguard Intermediate-Term Bond ETF, cutting an estimated $1.33M.
  • Cannon Financial Strategists fully exited iShares Russell 2000 Value ETF in Q4 2023, selling an estimated $200K.
  • Cannon Financial Strategists's ten largest holdings make up 76% of its $467M portfolio in Q4 2023.
  • Cannon Financial Strategists opened 8 new positions and closed 1 in Q4 2023.
  • Cannon Financial Strategists's portfolio value rose 19% quarter-over-quarter to $467M.

Based on Cannon Financial Strategists's 13F filing for Q4 2023, filed 1 Oct 2024.