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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
-3.81%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$393M
AUM Growth
+$29.1M
Cap. Flow
+$45.3M
Cap. Flow %
11.53%
Top 10 Hldgs %
76.11%
Holding
85
New
6
Increased
42
Reduced
24
Closed
2

Top Buys

Rank Stock Value
1
DFIC icon
Dimensional International Core Equity 2 ETF
DFIC
+$25.2M
2
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$14.6M
3
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$5.84M
4
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$3.56M
5
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$1.01M

Top Sells

Rank Stock Value
1
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$3.82M
2
ISTB icon
iShares Core 1-5 Year USD Bond ETF
ISTB
+$1.25M
3
VTEB icon
Vanguard Tax-Exempt Bond Index Fund
VTEB
+$755K
4
IMTB icon
iShares Core 5-10 Year USD Bond ETF
IMTB
+$717K
5
SGC icon
Superior Group of Companies
SGC
+$674K

Sector Composition

Rank Sector Weight
1 Consumer Staples 1.41%
2 Healthcare 0.57%
3 Technology 0.47%
4 Consumer Discretionary 0.38%
5 Financials 0.36%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IBTF
26
DELISTED
iShares iBonds Dec 2025 Term Treasury ETF
IBTF
$1.28M 0.32%
55,304
+555
+1% +$12.8K
SCHJ icon
27
Schwab 1-5 Year Corporate Bond ETF
SCHJ
$847M
$1.27M 0.32%
54,156
+37,678
+229% +$888K
IBTG icon
28
iShares iBonds Dec 2026 Term Treasury ETF
IBTG
$2.21B
$1.23M 0.31%
54,708
+501
+0.9% +$11.3K
DFAE icon
29
Dimensional Emerging Core Equity Market ETF
DFAE
$9.66B
$1.2M 0.31%
53,293
-1,175
-2% -$27.7K
IWF icon
30
iShares Russell 1000 Growth ETF
IWF
$127B
$1.19M 0.3%
17,952
-432
-2% -$29.8K
HD icon
31
Home Depot
HD
$350B
$1.07M 0.27%
3,529
– –
IBTH icon
32
iShares iBonds Dec 2027 Term Treasury ETF
IBTH
$2.28B
$1.04M 0.27%
47,657
+450
+1% +$9.9K
IMTB icon
33
iShares Core 5-10 Year USD Bond ETF
IMTB
$275M
$1.03M 0.26%
24,910
-16,965
-41% -$717K
TIP icon
34
iShares TIPS Bond ETF
TIP
$14.7B
$1M 0.26%
9,687
+757
+8% +$80.1K
AAPL icon
35
Apple
AAPL
$4.5T
$989K 0.25%
5,776
+4,045
+234% +$742K
PG icon
36
Procter & Gamble
PG
$340B
$965K 0.25%
6,614
-280
-4% -$42.8K
PRF icon
37
Invesco FTSE RAFI US 1000 ETF
PRF
$10B
$932K 0.24%
29,280
– –
IBDP
38
DELISTED
iShares iBonds Dec 2024 Term Corporate ETF
IBDP
$906K 0.23%
36,644
+276
+0.8% +$6.8K
VEA icon
39
Vanguard FTSE Developed Markets ETF
VEA
$236B
$854K 0.22%
19,522
-2,513
-11% -$115K
IBDQ
40
DELISTED
iShares iBonds Dec 2025 Term Corporate ETF
IBDQ
$851K 0.22%
34,919
+288
+0.8% +$7.02K
IBDR icon
41
iShares iBonds Dec 2026 Term Corporate ETF
IBDR
$3.38B
$823K 0.21%
35,243
+308
+0.9% +$7.21K
BND icon
42
Vanguard Total Bond Market
BND
$161B
$818K 0.21%
11,726
-3,192
-21% -$228K
VOO icon
43
Vanguard S&P 500 ETF
VOO
$1.03T
$787K 0.2%
2,004
– –
IBDS icon
44
iShares iBonds Dec 2027 Term Corporate ETF
IBDS
$3.86B
$696K 0.18%
30,092
+299
+1% +$6.98K
VTV icon
45
Vanguard Morningstar Value ETF
VTV
$192B
$645K 0.16%
4,676
+1
+0% +$143
MSFT icon
46
Microsoft
MSFT
$3.76T
$612K 0.16%
1,938
+31
+2% +$10.2K
VWO icon
47
Vanguard FTSE Emerging Markets ETF
VWO
$126B
$603K 0.15%
15,376
– –
ABBV icon
48
AbbVie
ABBV
$438B
$597K 0.15%
4,007
+63
+2% +$9.25K
DUK icon
49
Duke Energy
DUK
$94.5B
$596K 0.15%
6,755
– –
XOM icon
50
ExxonMobil
XOM
$657B
$590K 0.15%
5,022
+52
+1% +$5.7K
1
2
3 4

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Cannon Financial Strategists's Q3 2023 Portfolio in Review

As of Q3 2023, Cannon Financial Strategists held 85 positions worth $393M, up 8% from $364M the previous quarter. Its ten largest holdings account for 76% of the portfolio.

Cannon Financial Strategists deployed $45.3M of net new capital in Q3 2023, opening 6 new positions and adding to 42 existing holdings. Its largest new stake was Amgen: 1,200 shares worth $323K.

By sector, the portfolio is most concentrated in Consumer Staples at 1.4% of assets, down from 1.7% a quarter earlier, followed by Healthcare and Technology.

On the sell side, the largest reduction was Vanguard Intermediate-Term Bond ETF, an estimated $3.82M trimmed.

  • Cannon Financial Strategists's largest Q3 2023 buy was Amgen: 1,200 shares worth $323K.
  • Cannon Financial Strategists added most to Dimensional International Core Equity 2 ETF in Q3 2023, an estimated $25.2M increase.
  • Cannon Financial Strategists's biggest Q3 2023 reduction was Vanguard Intermediate-Term Bond ETF, cutting an estimated $3.82M.
  • Cannon Financial Strategists fully exited Vanguard Mortgage-Backed Securities ETF in Q3 2023, selling an estimated $574K.
  • Cannon Financial Strategists's ten largest holdings make up 76% of its $393M portfolio in Q3 2023.
  • Cannon Financial Strategists opened 6 new positions and closed 2 in Q3 2023.
  • Cannon Financial Strategists's portfolio value rose 8% quarter-over-quarter to $393M.

Based on Cannon Financial Strategists's 13F filing for Q3 2023, filed 2 Oct 2024.