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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+5%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$295M
AUM Growth
+$21.5M
Cap. Flow
+$8.64M
Cap. Flow %
2.93%
Top 10 Hldgs %
77.17%
Holding
70
New
5
Increased
24
Reduced
19
Closed
1

Top Buys

Rank Stock Value
1
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$3.66M
2
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$2.54M
3
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$1.76M
4
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$1.47M
5
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$1.3M

Top Sells

Rank Stock Value
1
ICSH icon
iShares Ultra Short Duration Bond Active ETF
ICSH
+$3.82M
2
FIXD icon
First Trust Smith Opportunistic Fixed Income ETF
FIXD
+$1.3M
3
ISTB icon
iShares Core 1-5 Year USD Bond ETF
ISTB
+$972K
4
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$501K
5
VCSH icon
Vanguard Short-Term Corporate Bond ETF
VCSH
+$330K

Sector Composition

Rank Sector Weight
1 Consumer Staples 2.05%
2 Consumer Discretionary 0.74%
3 Healthcare 0.65%
4 Utilities 0.43%
5 Financials 0.41%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IWF icon
26
iShares Russell 1000 Growth ETF
IWF
$127B
$1.19M 0.4%
19,416
-568
-3% -$32.7K
BND icon
27
Vanguard Total Bond Market
BND
$161B
$1.14M 0.39%
15,417
-938
-6% -$68.6K
VYM icon
28
Vanguard High Dividend Yield ETF
VYM
$83.7B
$1.07M 0.36%
10,108
– –
SPDW icon
29
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$41.4B
$1.06M 0.36%
32,971
– –
HD icon
30
Home Depot
HD
$350B
$1.02M 0.35%
3,454
+122
+4% +$37.4K
VEA icon
31
Vanguard FTSE Developed Markets ETF
VEA
$236B
$947K 0.32%
20,973
-1,136
-5% -$50.6K
PRF icon
32
Invesco FTSE RAFI US 1000 ETF
PRF
$10B
$918K 0.31%
29,280
– –
VCSH icon
33
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.9B
$887K 0.3%
11,630
-4,352
-27% -$330K
PG icon
34
Procter & Gamble
PG
$340B
$879K 0.3%
5,910
-365
-6% -$52.2K
GIS icon
35
General Mills
GIS
$19.9B
$768K 0.26%
8,990
– –
VWO icon
36
Vanguard FTSE Emerging Markets ETF
VWO
$126B
$703K 0.24%
17,406
-34
-0.2% -$1.39K
VTV icon
37
Vanguard Morningstar Value ETF
VTV
$192B
$654K 0.22%
4,734
+2
+0% +$281
DUK icon
38
Duke Energy
DUK
$94.5B
$652K 0.22%
6,755
+1,682
+33% +$166K
VOO icon
39
Vanguard S&P 500 ETF
VOO
$1.03T
$649K 0.22%
1,726
– –
ABBV icon
40
AbbVie
ABBV
$438B
$629K 0.21%
3,944
– –
CRWS icon
41
Crown Crafts
CRWS
$32M
$611K 0.21%
106,024
– –
MSFT icon
42
Microsoft
MSFT
$3.76T
$585K 0.2%
2,030
+195
+11% +$49.7K
VMBS icon
43
Vanguard Mortgage-Backed Securities ETF
VMBS
$15.6B
$581K 0.2%
12,491
– –
SGC icon
44
Superior Group of Companies
SGC
$206M
$554K 0.19%
70,384
– –
UPS icon
45
United Parcel Service
UPS
$89.1B
$501K 0.17%
2,582
– –
VNQ icon
46
Vanguard Real Estate ETF
VNQ
$38.6B
$500K 0.17%
6,016
+655
+12% +$56.3K
XOM icon
47
ExxonMobil
XOM
$657B
$468K 0.16%
4,270
– –
DIS icon
48
Walt Disney
DIS
$178B
$424K 0.14%
4,232
-255
-6% -$25.7K
HSY icon
49
Hershey
HSY
$36.7B
$422K 0.14%
1,660
– –
ABT icon
50
Abbott
ABT
$188B
$411K 0.14%
4,061
– –
1
2
3

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Cannon Financial Strategists's Q1 2023 Portfolio in Review

As of Q1 2023, Cannon Financial Strategists held 70 positions worth $295M, up 7.9% from $274M the previous quarter. Its ten largest holdings account for 77% of the portfolio.

Cannon Financial Strategists's Q1 2023 filing shows 5 new, 24 increased, 19 reduced and 1 closed positions. Its largest new stake was Schwab 1-5 Year Corporate Bond ETF: 16,478 shares worth $392K. The largest sale was iShares Ultra Short Duration Bond Active ETF, an estimated $3.82M.

By sector, the portfolio is most concentrated in Consumer Staples at 2.1% of assets, down from 2.3% a quarter earlier, followed by Consumer Discretionary and Healthcare.

  • Cannon Financial Strategists's largest Q1 2023 buy was Schwab 1-5 Year Corporate Bond ETF: 16,478 shares worth $392K.
  • Cannon Financial Strategists added most to State Street SPDR S&P 600 Small Cap Value ETF in Q1 2023, an estimated $3.66M increase.
  • Cannon Financial Strategists's biggest Q1 2023 reduction was iShares Ultra Short Duration Bond Active ETF, cutting an estimated $3.82M.
  • Cannon Financial Strategists fully exited iShares Russell 2000 Value ETF in Q1 2023, selling an estimated $210K.
  • Cannon Financial Strategists's ten largest holdings make up 77% of its $295M portfolio in Q1 2023.
  • Cannon Financial Strategists opened 5 new positions and closed 1 in Q1 2023.
  • Cannon Financial Strategists's portfolio value rose 7.9% quarter-over-quarter to $295M.

Based on Cannon Financial Strategists's 13F filing for Q1 2023, filed 2 Oct 2024.