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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
-5.87%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$254M
AUM Growth
-$4.03M
Cap. Flow
+$12.9M
Cap. Flow %
5.06%
Top 10 Hldgs %
73.33%
Holding
74
New
3
Increased
27
Reduced
26
Closed
9

Top Buys

Rank Stock Value
1
AVDE icon
Avantis International Equity ETF
AVDE
+$6.66M
2
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$2M
3
FIXD icon
First Trust Smith Opportunistic Fixed Income ETF
FIXD
+$1.64M
4
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$1.55M
5
VTEB icon
Vanguard Tax-Exempt Bond Index Fund
VTEB
+$1.43M

Top Sells

Rank Stock Value
1
ICSH icon
iShares Ultra Short Duration Bond Active ETF
ICSH
+$1.88M
2
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$956K
3
MUB icon
iShares National Muni Bond ETF
MUB
+$951K
4
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$468K
5
IJS icon
iShares S&P Small-Cap 600 Value ETF
IJS
+$315K

Sector Composition

Rank Sector Weight
1 Consumer Staples 2.15%
2 Consumer Discretionary 1.08%
3 Healthcare 0.67%
4 Financials 0.52%
5 Technology 0.36%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
TIP icon
26
iShares TIPS Bond ETF
TIP
$14.7B
$1.13M 0.44%
10,780
+2,876
+36% +$326K
IWF icon
27
iShares Russell 1000 Growth ETF
IWF
$127B
$1.1M 0.43%
20,928
+896
+4% +$52.7K
BND icon
28
Vanguard Total Bond Market
BND
$161B
$975K 0.38%
13,668
-17
-0.1% -$1.27K
DFAE icon
29
Dimensional Emerging Core Equity Market ETF
DFAE
$9.66B
$969K 0.38%
48,256
+15,136
+46% +$342K
VYM icon
30
Vanguard High Dividend Yield ETF
VYM
$83.7B
$959K 0.38%
10,108
-321
-3% -$33.4K
HD icon
31
Home Depot
HD
$350B
$924K 0.36%
3,348
-7
-0.2% -$2.07K
VTV icon
32
Vanguard Morningstar Value ETF
VTV
$192B
$901K 0.35%
7,297
+2,167
+42% +$293K
PRF icon
33
Invesco FTSE RAFI US 1000 ETF
PRF
$10B
$813K 0.32%
29,280
-7,635
-21% -$235K
PG icon
34
Procter & Gamble
PG
$340B
$792K 0.31%
6,275
+742
+13% +$105K
VEA icon
35
Vanguard FTSE Developed Markets ETF
VEA
$236B
$716K 0.28%
19,693
+1,872
+11% +$76.3K
GIS icon
36
General Mills
GIS
$19.9B
$689K 0.27%
8,990
– –
VWO icon
37
Vanguard FTSE Emerging Markets ETF
VWO
$126B
$682K 0.27%
18,680
-1,840
-9% -$74.7K
VOO icon
38
Vanguard S&P 500 ETF
VOO
$1.03T
$641K 0.25%
1,953
– –
SGC icon
39
Superior Group of Companies
SGC
$206M
$625K 0.25%
70,384
– –
CRWS icon
40
Crown Crafts
CRWS
$32M
$613K 0.24%
106,024
+13,214
+14% +$82K
VMBS icon
41
Vanguard Mortgage-Backed Securities ETF
VMBS
$15.6B
$563K 0.22%
12,491
+2,033
+19% +$96.8K
ABBV icon
42
AbbVie
ABBV
$438B
$529K 0.21%
3,944
-212
-5% -$30.4K
DUK icon
43
Duke Energy
DUK
$94.5B
$482K 0.19%
5,177
-2
-0% -$215
MSFT icon
44
Microsoft
MSFT
$3.76T
$427K 0.17%
1,835
-190
-9% -$50.2K
DIS icon
45
Walt Disney
DIS
$178B
$421K 0.17%
4,463
-279
-6% -$29.9K
UPS icon
46
United Parcel Service
UPS
$89.1B
$417K 0.16%
2,582
– –
ABT icon
47
Abbott
ABT
$188B
$393K 0.15%
4,061
-188
-4% -$20K
JNJ icon
48
Johnson & Johnson
JNJ
$631B
$388K 0.15%
2,373
-54
-2% -$9.14K
TSLA icon
49
Tesla
TSLA
$1.31T
$386K 0.15%
+1,455
New +$406K
VNQ icon
50
Vanguard Real Estate ETF
VNQ
$38.6B
$376K 0.15%
4,694
+54
+1% +$5.05K
1
2
3

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HT
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Cannon Financial Strategists's Q3 2022 Portfolio in Review

As of Q3 2022, Cannon Financial Strategists held 74 positions worth $254M, down 1.6% from $258M the previous quarter. Its ten largest holdings account for 73% of the portfolio.

Cannon Financial Strategists deployed $12.9M of net new capital in Q3 2022, opening 3 new positions and adding to 27 existing holdings. Its largest new stake was Tesla: 1,455 shares worth $386K.

By sector, the portfolio is most concentrated in Consumer Staples at 2.2% of assets, down from 2.3% a quarter earlier, followed by Consumer Discretionary and Healthcare.

On the sell side, the largest reduction was iShares Ultra Short Duration Bond Active ETF, an estimated $1.88M trimmed.

  • Cannon Financial Strategists's largest Q3 2022 buy was Tesla: 1,455 shares worth $386K.
  • Cannon Financial Strategists added most to Avantis International Equity ETF in Q3 2022, an estimated $6.66M increase.
  • Cannon Financial Strategists's biggest Q3 2022 reduction was iShares Ultra Short Duration Bond Active ETF, cutting an estimated $1.88M.
  • Cannon Financial Strategists fully exited Vanguard Short-Term Bond ETF in Q3 2022, selling an estimated $956K.
  • Cannon Financial Strategists's ten largest holdings make up 73% of its $254M portfolio in Q3 2022.
  • Cannon Financial Strategists opened 3 new positions and closed 9 in Q3 2022.
  • Cannon Financial Strategists's portfolio value fell 1.6% quarter-over-quarter to $254M.

Based on Cannon Financial Strategists's 13F filing for Q3 2022, filed 2 Oct 2024.