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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
-12.09%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$258M
AUM Growth
-$18.3M
Cap. Flow
+$17.1M
Cap. Flow %
6.61%
Top 10 Hldgs %
73.24%
Holding
76
New
11
Increased
30
Reduced
18
Closed
5

Top Buys

Rank Stock Value
1
AVDE icon
Avantis International Equity ETF
AVDE
+$4.08M
2
FIXD icon
First Trust Smith Opportunistic Fixed Income ETF
FIXD
+$3.34M
3
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$3.11M
4
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$3.05M
5
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$2.96M

Top Sells

Rank Stock Value
1
ICSH icon
iShares Ultra Short Duration Bond Active ETF
ICSH
+$3.64M
2
MUB icon
iShares National Muni Bond ETF
MUB
+$2.6M
3
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$1.53M
4
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$1.18M
5
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$595K

Sector Composition

Rank Sector Weight
1 Consumer Staples 2.28%
2 Consumer Discretionary 1.06%
3 Healthcare 0.72%
4 Financials 0.6%
5 Technology 0.43%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VCSH icon
26
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.9B
$1.2M 0.47%
15,782
+41
+0.3% +$3.15K
IWF icon
27
iShares Russell 1000 Growth ETF
IWF
$127B
$1.1M 0.42%
20,032
-3,040
-13% -$183K
PRF icon
28
Invesco FTSE RAFI US 1000 ETF
PRF
$10B
$1.09M 0.42%
36,915
– –
VYM icon
29
Vanguard High Dividend Yield ETF
VYM
$83.7B
$1.06M 0.41%
10,429
– –
BND icon
30
Vanguard Total Bond Market
BND
$161B
$1.03M 0.4%
13,685
+447
+3% +$34K
BSV icon
31
Vanguard Short-Term Bond ETF
BSV
$45.6B
$956K 0.37%
12,455
-7,720
-38% -$595K
HD icon
32
Home Depot
HD
$347B
$920K 0.36%
3,355
+21
+0.6% +$6.2K
TIP icon
33
iShares TIPS Bond ETF
TIP
$14.7B
$900K 0.35%
7,904
+6,048
+326% +$717K
VWO icon
34
Vanguard FTSE Emerging Markets ETF
VWO
$126B
$855K 0.33%
20,520
-372
-2% -$16.1K
PG icon
35
Procter & Gamble
PG
$339B
$796K 0.31%
5,533
+74
+1% +$11.1K
DFAE icon
36
Dimensional Emerging Core Equity Market ETF
DFAE
$9.66B
$767K 0.3%
+33,120
New +$811K
VEA icon
37
Vanguard FTSE Developed Markets ETF
VEA
$236B
$727K 0.28%
17,821
+441
+3% +$19.6K
GIS icon
38
General Mills
GIS
$19.8B
$678K 0.26%
8,990
– –
VOO icon
39
Vanguard S&P 500 ETF
VOO
$1.03T
$677K 0.26%
1,953
-62
-3% -$23.4K
VTV icon
40
Vanguard Morningstar Value ETF
VTV
$192B
$676K 0.26%
5,130
+213
+4% +$30K
ABBV icon
41
AbbVie
ABBV
$434B
$637K 0.25%
4,156
+90
+2% +$13.8K
USHY icon
42
iShares Broad USD High Yield Corporate Bond ETF
USHY
$29.1B
$608K 0.24%
+17,548
New +$643K
CRWS icon
43
Crown Crafts
CRWS
$32M
$581K 0.22%
92,810
– –
EMHC icon
44
State Street SPDR Bloomberg Emerging Markets USD Bond ETF
EMHC
$290M
$556K 0.22%
+23,870
New +$585K
DUK icon
45
Duke Energy
DUK
$95.3B
$555K 0.21%
5,179
-158
-3% -$17.4K
MSFT icon
46
Microsoft
MSFT
$3.77T
$520K 0.2%
2,025
+52
+3% +$14.1K
VMBS icon
47
Vanguard Mortgage-Backed Securities ETF
VMBS
$15.6B
$500K 0.19%
10,458
– –
UPS icon
48
United Parcel Service
UPS
$88.7B
$471K 0.18%
2,582
+21
+0.8% +$3.83K
ABT icon
49
Abbott
ABT
$188B
$462K 0.18%
4,249
+101
+2% +$11.5K
DIS icon
50
Walt Disney
DIS
$178B
$448K 0.17%
4,742
+48
+1% +$5.33K
1
2
3 4

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Cannon Financial Strategists's Q2 2022 Portfolio in Review

As of Q2 2022, Cannon Financial Strategists held 76 positions worth $258M, down 6.6% from $277M the previous quarter. Its ten largest holdings account for 73% of the portfolio.

Cannon Financial Strategists deployed $17.1M of net new capital in Q2 2022, opening 11 new positions and adding to 30 existing holdings. Its largest new stake was Avantis International Equity ETF: 72,688 shares worth $3.7M.

By sector, the portfolio is most concentrated in Consumer Staples at 2.3% of assets, up from 2.1% a quarter earlier, followed by Consumer Discretionary and Healthcare.

On the sell side, the largest reduction was iShares Ultra Short Duration Bond Active ETF, an estimated $3.64M trimmed.

  • Cannon Financial Strategists's largest Q2 2022 buy was Avantis International Equity ETF: 72,688 shares worth $3.7M.
  • Cannon Financial Strategists added most to Vanguard S&P Small-Cap 600 Value ETF in Q2 2022, an estimated $3.11M increase.
  • Cannon Financial Strategists's biggest Q2 2022 reduction was iShares Ultra Short Duration Bond Active ETF, cutting an estimated $3.64M.
  • Cannon Financial Strategists fully exited iShares iBoxx $ Investment Grade Corporate Bond ETF in Q2 2022, selling an estimated $372K.
  • Cannon Financial Strategists's ten largest holdings make up 73% of its $258M portfolio in Q2 2022.
  • Cannon Financial Strategists opened 11 new positions and closed 5 in Q2 2022.
  • Cannon Financial Strategists's portfolio value fell 6.6% quarter-over-quarter to $258M.

Based on Cannon Financial Strategists's 13F filing for Q2 2022, filed 2 Oct 2024.