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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
-1.04%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$258M
AUM Growth
+$6.42M
Cap. Flow
+$9.2M
Cap. Flow %
3.56%
Top 10 Hldgs %
77.47%
Holding
65
New
4
Increased
28
Reduced
13
Closed
1

Top Buys

Rank Stock Value
1
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$2.5M
2
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$1.57M
3
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$1.27M
4
BRK.B icon
Berkshire Hathaway Class B
BRK.B
+$793K
5
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$686K

Top Sells

Rank Stock Value
1
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$443K
2
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$403K
3
ICSH icon
iShares Ultra Short Duration Bond Active ETF
ICSH
+$369K
4
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$280K
5
SPTM icon
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
+$229K

Sector Composition

Rank Sector Weight
1 Consumer Staples 1.99%
2 Consumer Discretionary 1.18%
3 Healthcare 0.6%
4 Financials 0.5%
5 Industrials 0.44%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VWO icon
26
Vanguard FTSE Emerging Markets ETF
VWO
$126B
$1.11M 0.43%
22,158
+3,460
+19% +$179K
VYM icon
27
Vanguard High Dividend Yield ETF
VYM
$83.7B
$1.08M 0.42%
10,429
– –
HD icon
28
Home Depot
HD
$350B
$1.01M 0.39%
3,088
+49
+2% +$16.1K
VEA icon
29
Vanguard FTSE Developed Markets ETF
VEA
$236B
$979K 0.38%
19,399
+5,134
+36% +$267K
DIS icon
30
Walt Disney
DIS
$178B
$838K 0.32%
4,951
+3,251
+191% +$579K
PG icon
31
Procter & Gamble
PG
$340B
$751K 0.29%
5,374
-15
-0.3% -$2.13K
SUB icon
32
iShares Short-Term National Muni Bond ETF
SUB
$11.4B
$749K 0.29%
6,966
– –
VOO icon
33
Vanguard S&P 500 ETF
VOO
$1.03T
$695K 0.27%
1,762
+29
+2% +$11.8K
CRWS icon
34
Crown Crafts
CRWS
$32M
$687K 0.27%
92,810
+10,996
+13% +$81.3K
AGG icon
35
iShares Core US Aggregate Bond ETF
AGG
$137B
$680K 0.26%
+5,921
New +$686K
VTV icon
36
Vanguard Morningstar Value ETF
VTV
$192B
$661K 0.26%
4,882
+1,548
+46% +$216K
VMBS icon
37
Vanguard Mortgage-Backed Securities ETF
VMBS
$15.6B
$586K 0.23%
10,993
+520
+5% +$27.8K
LQD icon
38
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
$32.6B
$581K 0.22%
4,368
-1,051
-19% -$142K
GIS icon
39
General Mills
GIS
$19.9B
$538K 0.21%
8,990
– –
DUK icon
40
Duke Energy
DUK
$94.5B
$489K 0.19%
5,011
– –
MSFT icon
41
Microsoft
MSFT
$3.76T
$484K 0.19%
1,717
+354
+26% +$103K
ABT icon
42
Abbott
ABT
$188B
$480K 0.19%
4,061
– –
EFA icon
43
iShares MSCI EAFE ETF
EFA
$79.8B
$476K 0.18%
6,103
-57
-0.9% -$4.56K
UPS icon
44
United Parcel Service
UPS
$89.1B
$466K 0.18%
2,561
– –
ABBV icon
45
AbbVie
ABBV
$438B
$422K 0.16%
3,910
– –
VEU icon
46
Vanguard FTSE All-World ex-US ETF
VEU
$69.9B
$403K 0.16%
6,603
– –
ROK icon
47
Rockwell Automation
ROK
$48.3B
$377K 0.15%
+1,283
New +$394K
JNJ icon
48
Johnson & Johnson
JNJ
$631B
$377K 0.15%
2,332
– –
WMT icon
49
Walmart Inc
WMT
$897B
$356K 0.14%
7,659
+750
+11% +$36.1K
IJS icon
50
iShares S&P Small-Cap 600 Value ETF
IJS
$8.3B
$342K 0.13%
3,399
– –
1
2
3

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HT
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AGDI
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ACA
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GKFF
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SA
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F1I
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Cannon Financial Strategists's Q3 2021 Portfolio in Review

As of Q3 2021, Cannon Financial Strategists held 65 positions worth $258M, up 2.5% from $252M the previous quarter. Its ten largest holdings account for 77% of the portfolio.

Cannon Financial Strategists deployed $9.2M of net new capital in Q3 2021, opening 4 new positions and adding to 28 existing holdings. Its largest new stake was iShares Core US Aggregate Bond ETF: 5,921 shares worth $680K.

By sector, the portfolio is most concentrated in Consumer Staples at 2% of assets, down from 2.1% a quarter earlier, followed by Consumer Discretionary and Healthcare.

On the sell side, the largest reduction was Vanguard Morningstar Growth ETF, an estimated $443K trimmed.

  • Cannon Financial Strategists's largest Q3 2021 buy was iShares Core US Aggregate Bond ETF: 5,921 shares worth $680K.
  • Cannon Financial Strategists added most to State Street SPDR S&P 600 Small Cap Value ETF in Q3 2021, an estimated $2.5M increase.
  • Cannon Financial Strategists's biggest Q3 2021 reduction was Vanguard Morningstar Growth ETF, cutting an estimated $443K.
  • Cannon Financial Strategists fully exited Colony Bankcorp in Q3 2021, selling an estimated $214K.
  • Cannon Financial Strategists's ten largest holdings make up 77% of its $258M portfolio in Q3 2021.
  • Cannon Financial Strategists opened 4 new positions and closed 1 in Q3 2021.
  • Cannon Financial Strategists's portfolio value rose 2.5% quarter-over-quarter to $258M.

Based on Cannon Financial Strategists's 13F filing for Q3 2021, filed 2 Oct 2024.