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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+6.18%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$233M
AUM Growth
+$27.5M
Cap. Flow
+$15.2M
Cap. Flow %
6.5%
Top 10 Hldgs %
77.13%
Holding
60
New
3
Increased
20
Reduced
18
Closed
1

Top Buys

Rank Stock Value
1
ISTB icon
iShares Core 1-5 Year USD Bond ETF
ISTB
+$7.81M
2
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$5.1M
3
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$5.02M
4
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$2.67M
5
ICSH icon
iShares Ultra Short Duration Bond Active ETF
ICSH
+$1.99M

Top Sells

Rank Stock Value
1
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$6.44M
2
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$5.18M
3
SGC icon
Superior Group of Companies
SGC
+$323K
4
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$184K
5
SPTM icon
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
+$163K

Sector Composition

Rank Sector Weight
1 Consumer Staples 2.13%
2 Consumer Discretionary 1.26%
3 Healthcare 0.67%
4 Industrials 0.28%
5 Financials 0.23%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VYM icon
26
Vanguard High Dividend Yield ETF
VYM
$83.7B
$1.05M 0.45%
10,429
-860
-8% -$83K
HD icon
27
Home Depot
HD
$350B
$933K 0.4%
3,055
– –
LQD icon
28
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
$32.6B
$858K 0.37%
6,599
+356
+6% +$47.4K
SUB icon
29
iShares Short-Term National Muni Bond ETF
SUB
$11.4B
$751K 0.32%
+6,966
New +$752K
CRWS icon
30
Crown Crafts
CRWS
$32M
$710K 0.3%
91,814
– –
VEA icon
31
Vanguard FTSE Developed Markets ETF
VEA
$236B
$704K 0.3%
14,339
+1
+0% +$49
PG icon
32
Procter & Gamble
PG
$340B
$678K 0.29%
5,009
– –
VOO icon
33
Vanguard S&P 500 ETF
VOO
$1.03T
$629K 0.27%
1,726
– –
VMBS icon
34
Vanguard Mortgage-Backed Securities ETF
VMBS
$15.6B
$558K 0.24%
10,458
+869
+9% +$46.8K
GIS icon
35
General Mills
GIS
$19.9B
$551K 0.24%
8,990
– –
EFA icon
36
iShares MSCI EAFE ETF
EFA
$79.8B
$506K 0.22%
6,668
-296
-4% -$22.3K
ABT icon
37
Abbott
ABT
$188B
$487K 0.21%
4,061
– –
DUK icon
38
Duke Energy
DUK
$94.5B
$484K 0.21%
5,011
-149
-3% -$13.6K
UPS icon
39
United Parcel Service
UPS
$89.1B
$447K 0.19%
2,631
– –
VTV icon
40
Vanguard Morningstar Value ETF
VTV
$192B
$438K 0.19%
3,332
+1
+0% +$125
ABBV icon
41
AbbVie
ABBV
$438B
$423K 0.18%
3,910
– –
VEU icon
42
Vanguard FTSE All-World ex-US ETF
VEU
$69.9B
$407K 0.17%
6,712
+97
+1% +$5.9K
JNJ icon
43
Johnson & Johnson
JNJ
$631B
$367K 0.16%
2,230
– –
BRK.B icon
44
Berkshire Hathaway Class B
BRK.B
$1.14T
$347K 0.15%
1,357
+23
+2% +$5.58K
IJS icon
45
iShares S&P Small-Cap 600 Value ETF
IJS
$8.3B
$342K 0.15%
3,399
-359
-10% -$34K
DIS icon
46
Walt Disney
DIS
$178B
$314K 0.13%
1,700
– –
IWN icon
47
iShares Russell 2000 Value ETF
IWN
$14.5B
$312K 0.13%
1,956
-339
-15% -$51.2K
TIP icon
48
iShares TIPS Bond ETF
TIP
$14.7B
$302K 0.13%
2,403
-358
-13% -$45.3K
WMT icon
49
Walmart Inc
WMT
$897B
$299K 0.13%
6,594
+156
+2% +$7.23K
MRK icon
50
Merck
MRK
$323B
$276K 0.12%
3,746
– –
1
2
3

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Cannon Financial Strategists's Q1 2021 Portfolio in Review

As of Q1 2021, Cannon Financial Strategists held 60 positions worth $233M, up 13% from $206M the previous quarter. Its ten largest holdings account for 77% of the portfolio.

Cannon Financial Strategists deployed $15.2M of net new capital in Q1 2021, opening 3 new positions and adding to 20 existing holdings. Its largest new stake was iShares Short-Term National Muni Bond ETF: 6,966 shares worth $751K.

By sector, the portfolio is most concentrated in Consumer Staples at 2.1% of assets, down from 2.5% a quarter earlier, followed by Consumer Discretionary and Healthcare.

On the sell side, the largest reduction was State Street SPDR S&P 600 Small Cap Value ETF, an estimated $5.18M trimmed.

  • Cannon Financial Strategists's largest Q1 2021 buy was iShares Short-Term National Muni Bond ETF: 6,966 shares worth $751K.
  • Cannon Financial Strategists added most to iShares Core 1-5 Year USD Bond ETF in Q1 2021, an estimated $7.81M increase.
  • Cannon Financial Strategists's biggest Q1 2021 reduction was State Street SPDR S&P 600 Small Cap Value ETF, cutting an estimated $5.18M.
  • Cannon Financial Strategists fully exited iShares Core US Aggregate Bond ETF in Q1 2021, selling an estimated $6.44M.
  • Cannon Financial Strategists's ten largest holdings make up 77% of its $233M portfolio in Q1 2021.
  • Cannon Financial Strategists opened 3 new positions and closed 1 in Q1 2021.
  • Cannon Financial Strategists's portfolio value rose 13% quarter-over-quarter to $233M.

Based on Cannon Financial Strategists's 13F filing for Q1 2021, filed 2 Oct 2024.