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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+12.74%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$206M
AUM Growth
+$23.8M
Cap. Flow
+$2.52M
Cap. Flow %
1.22%
Top 10 Hldgs %
74.89%
Holding
58
New
4
Increased
19
Reduced
19
Closed
1

Top Buys

Rank Stock Value
1
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$2.57M
2
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$1.28M
3
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$560K
4
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$318K
5
EMB icon
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
+$307K

Top Sells

Rank Stock Value
1
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$1.61M
2
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$729K
3
KO icon
Coca-Cola
KO
+$642K
4
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$366K
5
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$269K

Sector Composition

Rank Sector Weight
1 Consumer Staples 2.47%
2 Consumer Discretionary 1.44%
3 Healthcare 0.73%
4 Industrials 0.32%
5 Utilities 0.23%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PRF icon
26
Invesco FTSE RAFI US 1000 ETF
PRF
$10B
$983K 0.48%
36,915
– –
LQD icon
27
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
$32.6B
$862K 0.42%
6,243
+467
+8% +$63.6K
HD icon
28
Home Depot
HD
$350B
$811K 0.39%
3,055
-73
-2% -$20.1K
PG icon
29
Procter & Gamble
PG
$340B
$697K 0.34%
5,009
-66
-1% -$9.22K
VEA icon
30
Vanguard FTSE Developed Markets ETF
VEA
$236B
$677K 0.33%
14,338
+2,297
+19% +$101K
CRWS icon
31
Crown Crafts
CRWS
$32M
$661K 0.32%
91,814
– –
VOO icon
32
Vanguard S&P 500 ETF
VOO
$1.03T
$593K 0.29%
1,726
– –
GIS icon
33
General Mills
GIS
$19.9B
$529K 0.26%
8,990
– –
VMBS icon
34
Vanguard Mortgage-Backed Securities ETF
VMBS
$15.6B
$518K 0.25%
9,589
– –
EFA icon
35
iShares MSCI EAFE ETF
EFA
$79.8B
$508K 0.25%
6,964
– –
DUK icon
36
Duke Energy
DUK
$94.5B
$472K 0.23%
5,160
+149
+3% +$13.8K
ABT icon
37
Abbott
ABT
$188B
$445K 0.22%
4,061
– –
UPS icon
38
United Parcel Service
UPS
$89.1B
$443K 0.22%
2,631
-103
-4% -$17.4K
ABBV icon
39
AbbVie
ABBV
$438B
$419K 0.2%
3,910
-112
-3% -$10.8K
VTV icon
40
Vanguard Morningstar Value ETF
VTV
$192B
$396K 0.19%
3,331
+643
+24% +$72.3K
VEU icon
41
Vanguard FTSE All-World ex-US ETF
VEU
$69.9B
$386K 0.19%
6,615
-528
-7% -$28.8K
VCSH icon
42
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.9B
$362K 0.18%
4,345
– –
TIP icon
43
iShares TIPS Bond ETF
TIP
$14.7B
$352K 0.17%
2,761
+261
+10% +$32.9K
JNJ icon
44
Johnson & Johnson
JNJ
$631B
$351K 0.17%
2,230
-305
-12% -$45K
WMT icon
45
Walmart Inc
WMT
$897B
$309K 0.15%
6,438
-168
-3% -$8.16K
BRK.B icon
46
Berkshire Hathaway Class B
BRK.B
$1.13T
$309K 0.15%
1,334
– –
DIS icon
47
Walt Disney
DIS
$178B
$308K 0.15%
1,700
-41
-2% -$5.88K
IJS icon
48
iShares S&P Small-Cap 600 Value ETF
IJS
$8.3B
$306K 0.15%
3,758
– –
IWN icon
49
iShares Russell 2000 Value ETF
IWN
$14.5B
$302K 0.15%
2,295
-153
-6% -$18.1K
MRK icon
50
Merck
MRK
$323B
$292K 0.14%
3,746
– –
1
2
3

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Cannon Financial Strategists's Q4 2020 Portfolio in Review

As of Q4 2020, Cannon Financial Strategists held 58 positions worth $206M, up 13% from $182M the previous quarter. Its ten largest holdings account for 75% of the portfolio.

Cannon Financial Strategists's Q4 2020 filing shows 4 new, 19 increased, 19 reduced and 1 closed positions. Its largest new stake was Colony Bankcorp: 17,494 shares worth $144K. The largest sale was State Street SPDR S&P 600 Small Cap Value ETF, an estimated $1.61M.

By sector, the portfolio is most concentrated in Consumer Staples at 2.5% of assets, down from 3% a quarter earlier, followed by Consumer Discretionary and Healthcare.

  • Cannon Financial Strategists's largest Q4 2020 buy was Colony Bankcorp: 17,494 shares worth $144K.
  • Cannon Financial Strategists added most to Vanguard Intermediate-Term Bond ETF in Q4 2020, an estimated $2.57M increase.
  • Cannon Financial Strategists's biggest Q4 2020 reduction was State Street SPDR S&P 600 Small Cap Value ETF, cutting an estimated $1.61M.
  • Cannon Financial Strategists fully exited Southern Company in Q4 2020, selling an estimated $219K.
  • Cannon Financial Strategists's ten largest holdings make up 75% of its $206M portfolio in Q4 2020.
  • Cannon Financial Strategists opened 4 new positions and closed 1 in Q4 2020.
  • Cannon Financial Strategists's portfolio value rose 13% quarter-over-quarter to $206M.

Based on Cannon Financial Strategists's 13F filing for Q4 2020, filed 2 Oct 2024.