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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+5.5%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$182M
AUM Growth
+$15.9M
Cap. Flow
+$7.32M
Cap. Flow %
4.03%
Top 10 Hldgs %
75%
Holding
56
New
3
Increased
24
Reduced
16
Closed
2

Top Buys

Rank Stock Value
1
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$2.41M
2
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$1.48M
3
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$1.31M
4
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$860K
5
MUB icon
iShares National Muni Bond ETF
MUB
+$857K

Top Sells

Rank Stock Value
1
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$888K
2
LQD icon
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
+$283K
3
SPTM icon
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
+$212K
4
XOM icon
ExxonMobil
XOM
+$208K
5
EFX icon
Equifax
EFX
+$204K

Sector Composition

Rank Sector Weight
1 Consumer Staples 2.96%
2 Consumer Discretionary 1.53%
3 Healthcare 0.81%
4 Utilities 0.36%
5 Industrials 0.25%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
HD icon
26
Home Depot
HD
$350B
$869K 0.48%
3,128
– –
PRF icon
27
Invesco FTSE RAFI US 1000 ETF
PRF
$10B
$840K 0.46%
36,915
-225
-0.6% -$5.15K
LQD icon
28
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
$32.6B
$778K 0.43%
5,776
-2,078
-26% -$283K
PG icon
29
Procter & Gamble
PG
$340B
$705K 0.39%
5,075
+21
+0.4% +$2.79K
GIS icon
30
General Mills
GIS
$19.9B
$555K 0.31%
8,990
– –
VOO icon
31
Vanguard S&P 500 ETF
VOO
$1.03T
$531K 0.29%
1,726
– –
VMBS icon
32
Vanguard Mortgage-Backed Securities ETF
VMBS
$15.6B
$520K 0.29%
9,589
+282
+3% +$15.3K
CRWS icon
33
Crown Crafts
CRWS
$32M
$519K 0.29%
91,814
+9,314
+11% +$49.2K
VEA icon
34
Vanguard FTSE Developed Markets ETF
VEA
$236B
$492K 0.27%
12,041
+667
+6% +$27.4K
UPS icon
35
United Parcel Service
UPS
$89.1B
$456K 0.25%
2,734
– –
DUK icon
36
Duke Energy
DUK
$94.5B
$444K 0.24%
5,011
-141
-3% -$11.6K
EFA icon
37
iShares MSCI EAFE ETF
EFA
$79.8B
$443K 0.24%
6,964
-56
-0.8% -$3.58K
ABT icon
38
Abbott
ABT
$188B
$442K 0.24%
4,061
– –
JNJ icon
39
Johnson & Johnson
JNJ
$631B
$377K 0.21%
2,535
– –
VEU icon
40
Vanguard FTSE All-World ex-US ETF
VEU
$69.9B
$360K 0.2%
7,143
– –
VCSH icon
41
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.9B
$360K 0.2%
4,345
+1,032
+31% +$85.5K
ABBV icon
42
AbbVie
ABBV
$438B
$352K 0.19%
4,022
+112
+3% +$10.5K
TIP icon
43
iShares TIPS Bond ETF
TIP
$14.7B
$316K 0.17%
2,500
+26
+1% +$3.27K
WMT icon
44
Walmart Inc
WMT
$897B
$308K 0.17%
6,606
+168
+3% +$7.47K
MRK icon
45
Merck
MRK
$323B
$296K 0.16%
3,746
-47
-1% -$3.68K
BRK.B icon
46
Berkshire Hathaway Class B
BRK.B
$1.13T
$284K 0.16%
1,334
– –
VTV icon
47
Vanguard Morningstar Value ETF
VTV
$192B
$281K 0.15%
2,688
+2
+0.1% +$210
IWN icon
48
iShares Russell 2000 Value ETF
IWN
$14.5B
$243K 0.13%
2,448
– –
VNQ icon
49
Vanguard Real Estate ETF
VNQ
$38.6B
$242K 0.13%
+3,071
New +$247K
HSY icon
50
Hershey
HSY
$36.7B
$238K 0.13%
1,660
– –
1
2
3

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HT
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AGDI
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ACA
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GKFF
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Cannon Financial Strategists's Q3 2020 Portfolio in Review

As of Q3 2020, Cannon Financial Strategists held 56 positions worth $182M, up 9.6% from $166M the previous quarter. Its ten largest holdings account for 75% of the portfolio.

Cannon Financial Strategists deployed $7.32M of net new capital in Q3 2020, opening 3 new positions and adding to 24 existing holdings. Its largest new stake was Vanguard Real Estate ETF: 3,071 shares worth $242K.

By sector, the portfolio is most concentrated in Consumer Staples at 3% of assets, down from 3% a quarter earlier, followed by Consumer Discretionary and Healthcare.

On the sell side, the largest reduction was State Street SPDR Portfolio S&P 500 Growth ETF, an estimated $888K trimmed.

  • Cannon Financial Strategists's largest Q3 2020 buy was Vanguard Real Estate ETF: 3,071 shares worth $242K.
  • Cannon Financial Strategists added most to Vanguard Intermediate-Term Bond ETF in Q3 2020, an estimated $2.41M increase.
  • Cannon Financial Strategists's biggest Q3 2020 reduction was State Street SPDR Portfolio S&P 500 Growth ETF, cutting an estimated $888K.
  • Cannon Financial Strategists fully exited ExxonMobil in Q3 2020, selling an estimated $208K.
  • Cannon Financial Strategists's ten largest holdings make up 75% of its $182M portfolio in Q3 2020.
  • Cannon Financial Strategists opened 3 new positions and closed 2 in Q3 2020.
  • Cannon Financial Strategists's portfolio value rose 9.6% quarter-over-quarter to $182M.

Based on Cannon Financial Strategists's 13F filing for Q3 2020, filed 2 Oct 2024.