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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+15.29%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$166M
AUM Growth
+$31.4M
Cap. Flow
+$11.7M
Cap. Flow %
7.03%
Top 10 Hldgs %
74.95%
Holding
55
New
8
Increased
23
Reduced
15
Closed
2

Top Buys

Rank Stock Value
1
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$4.65M
2
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$2.06M
3
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$1.93M
4
ISTB icon
iShares Core 1-5 Year USD Bond ETF
ISTB
+$1.2M
5
VIOV icon
Vanguard S&P Small-Cap 600 Value ETF
VIOV
+$1.06M

Top Sells

Rank Stock Value
1
LQD icon
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
+$1.03M
2
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$859K
3
KO icon
Coca-Cola
KO
+$701K
4
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$440K
5
EFG icon
iShares MSCI EAFE Growth ETF
EFG
+$289K

Sector Composition

Rank Sector Weight
1 Consumer Staples 3.03%
2 Consumer Discretionary 1.2%
3 Healthcare 0.84%
4 Industrials 0.31%
5 Utilities 0.25%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PRF icon
26
Invesco FTSE RAFI US 1000 ETF
PRF
$10B
$805K 0.49%
37,140
+540
+1% +$11.3K
SGC icon
27
Superior Group of Companies
SGC
$206M
$801K 0.48%
59,813
+7,000
+13% +$66.4K
HD icon
28
Home Depot
HD
$350B
$784K 0.47%
3,128
+7
+0.2% +$1.6K
PG icon
29
Procter & Gamble
PG
$340B
$604K 0.36%
5,054
+45
+0.9% +$5.25K
GIS icon
30
General Mills
GIS
$19.9B
$554K 0.33%
8,990
– –
VMBS icon
31
Vanguard Mortgage-Backed Securities ETF
VMBS
$15.6B
$506K 0.31%
9,307
+1,590
+21% +$86.5K
VOO icon
32
Vanguard S&P 500 ETF
VOO
$1.03T
$489K 0.29%
+1,726
New +$465K
VEA icon
33
Vanguard FTSE Developed Markets ETF
VEA
$236B
$441K 0.27%
11,374
– –
EFA icon
34
iShares MSCI EAFE ETF
EFA
$79.8B
$427K 0.26%
7,020
+276
+4% +$16K
DUK icon
35
Duke Energy
DUK
$94.5B
$412K 0.25%
5,152
+141
+3% +$11.9K
CRWS icon
36
Crown Crafts
CRWS
$32M
$405K 0.24%
82,500
– –
ABBV icon
37
AbbVie
ABBV
$438B
$384K 0.23%
3,910
– –
ABT icon
38
Abbott
ABT
$188B
$371K 0.22%
4,061
-112
-3% -$10.1K
JNJ icon
39
Johnson & Johnson
JNJ
$631B
$356K 0.21%
2,535
-1
-0% -$146
VEU icon
40
Vanguard FTSE All-World ex-US ETF
VEU
$69.9B
$340K 0.21%
7,143
-600
-8% -$26.9K
TIP icon
41
iShares TIPS Bond ETF
TIP
$14.7B
$304K 0.18%
2,474
+233
+10% +$28.3K
UPS icon
42
United Parcel Service
UPS
$89.1B
$304K 0.18%
2,734
– –
MRK icon
43
Merck
MRK
$323B
$280K 0.17%
+3,793
New +$286K
VCSH icon
44
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.9B
$274K 0.17%
3,313
– –
VTV icon
45
Vanguard Morningstar Value ETF
VTV
$192B
$267K 0.16%
2,686
+2
+0.1% +$196
MSFT icon
46
Microsoft
MSFT
$3.76T
$266K 0.16%
+1,308
New +$237K
WMT icon
47
Walmart Inc
WMT
$897B
$257K 0.16%
6,438
-2,790
-30% -$115K
IWN icon
48
iShares Russell 2000 Value ETF
IWN
$14.5B
$239K 0.14%
2,448
-2,071
-46% -$188K
BRK.B icon
49
Berkshire Hathaway Class B
BRK.B
$1.14T
$238K 0.14%
+1,334
New +$244K
IJS icon
50
iShares S&P Small-Cap 600 Value ETF
IJS
$8.3B
$219K 0.13%
+3,642
New +$204K
1
2
3

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Cannon Financial Strategists's Q2 2020 Portfolio in Review

As of Q2 2020, Cannon Financial Strategists held 55 positions worth $166M, up 23% from $134M the previous quarter. Its ten largest holdings account for 75% of the portfolio.

Cannon Financial Strategists deployed $11.7M of net new capital in Q2 2020, opening 8 new positions and adding to 23 existing holdings. Its largest new stake was Vanguard S&P Small-Cap 600 Value ETF: 21,898 shares worth $1.14M.

By sector, the portfolio is most concentrated in Consumer Staples at 3% of assets, down from 4.2% a quarter earlier, followed by Consumer Discretionary and Healthcare.

On the sell side, the largest reduction was iShares iBoxx $ Investment Grade Corporate Bond ETF, an estimated $1.03M trimmed.

  • Cannon Financial Strategists's largest Q2 2020 buy was Vanguard S&P Small-Cap 600 Value ETF: 21,898 shares worth $1.14M.
  • Cannon Financial Strategists added most to State Street SPDR S&P 600 Small Cap Value ETF in Q2 2020, an estimated $4.65M increase.
  • Cannon Financial Strategists's biggest Q2 2020 reduction was iShares iBoxx $ Investment Grade Corporate Bond ETF, cutting an estimated $1.03M.
  • Cannon Financial Strategists fully exited Walt Disney in Q2 2020, selling an estimated $202K.
  • Cannon Financial Strategists's ten largest holdings make up 75% of its $166M portfolio in Q2 2020.
  • Cannon Financial Strategists opened 8 new positions and closed 2 in Q2 2020.
  • Cannon Financial Strategists's portfolio value rose 23% quarter-over-quarter to $166M.

Based on Cannon Financial Strategists's 13F filing for Q2 2020, filed 2 Oct 2024.