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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
-14.68%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$134M
AUM Growth
-$18.9M
Cap. Flow
+$8.22M
Cap. Flow %
6.12%
Top 10 Hldgs %
73.52%
Holding
53
New
3
Increased
17
Reduced
19
Closed
6

Top Buys

Rank Stock Value
1
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$5.4M
2
KO icon
Coca-Cola
KO
+$2.74M
3
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$1.76M
4
EMB icon
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
+$668K
5
SGC icon
Superior Group of Companies
SGC
+$614K

Top Sells

Rank Stock Value
1
LQD icon
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
+$967K
2
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$702K
3
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$589K
4
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$333K
5
EFG icon
iShares MSCI EAFE Growth ETF
EFG
+$333K

Sector Composition

Rank Sector Weight
1 Consumer Staples 4.18%
2 Consumer Discretionary 1.06%
3 Healthcare 0.71%
4 Utilities 0.3%
5 Industrials 0.19%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
HD icon
26
Home Depot
HD
$355B
$583K 0.43%
3,121
-220
-7% -$48.3K
PG icon
27
Procter & Gamble
PG
$335B
$551K 0.41%
5,009
– –
GIS icon
28
General Mills
GIS
$19.8B
$474K 0.35%
8,990
– –
SGC icon
29
Superior Group of Companies
SGC
$207M
$447K 0.33%
+52,813
New +$614K
VMBS icon
30
Vanguard Mortgage-Backed Securities ETF
VMBS
$15.6B
$421K 0.31%
7,717
-1,015
-12% -$54.2K
DUK icon
31
Duke Energy
DUK
$95B
$405K 0.3%
5,011
– –
CRWS icon
32
Crown Crafts
CRWS
$32.6M
$394K 0.29%
+82,500
New +$489K
VEA icon
33
Vanguard FTSE Developed Markets ETF
VEA
$237B
$379K 0.28%
11,374
-2,035
-15% -$81.7K
IWN icon
34
iShares Russell 2000 Value ETF
IWN
$14.6B
$371K 0.28%
4,519
+240
+6% +$26.9K
EFA icon
35
iShares MSCI EAFE ETF
EFA
$80.2B
$361K 0.27%
6,744
+195
+3% +$12.4K
WMT icon
36
Walmart Inc
WMT
$895B
$349K 0.26%
9,228
-39
-0.4% -$1.5K
JNJ icon
37
Johnson & Johnson
JNJ
$625B
$333K 0.25%
2,536
-149
-6% -$21.1K
ABT icon
38
Abbott
ABT
$190B
$329K 0.24%
4,173
– –
VEU icon
39
Vanguard FTSE All-World ex-US ETF
VEU
$70.2B
$318K 0.24%
7,743
– –
ABBV icon
40
AbbVie
ABBV
$439B
$298K 0.22%
3,910
– –
TIP icon
41
iShares TIPS Bond ETF
TIP
$14.7B
$264K 0.2%
2,241
-394
-15% -$46.4K
VCSH icon
42
Vanguard Short-Term Corporate Bond ETF
VCSH
$45B
$262K 0.19%
3,313
-60
-2% -$4.83K
UPS icon
43
United Parcel Service
UPS
$88.9B
$255K 0.19%
2,734
– –
VTV icon
44
Vanguard Morningstar Value ETF
VTV
$193B
$239K 0.18%
2,684
+3
+0.1% +$329
HSY icon
45
Hershey
HSY
$36.5B
$220K 0.16%
1,660
– –
DIS icon
46
Walt Disney
DIS
$179B
$202K 0.15%
2,090
+12
+0.6% +$1.52K
VGSH icon
47
Vanguard Short-Term Treasury ETF
VGSH
$30.2B
$200K 0.15%
+3,211
New +$197K
JPM icon
48
JPMorgan Chase
JPM
$956B
– –
-1,507
Closed -$210K
MSFT icon
49
Microsoft
MSFT
$3.72T
– –
-1,346
Closed -$212K
SO icon
50
Southern Company
SO
$105B
– –
-3,750
Closed -$239K
1
2
3

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Cannon Financial Strategists's Q1 2020 Portfolio in Review

As of Q1 2020, Cannon Financial Strategists held 53 positions worth $134M, down 12% from $153M the previous quarter. Its ten largest holdings account for 74% of the portfolio.

Cannon Financial Strategists deployed $8.22M of net new capital in Q1 2020, opening 3 new positions and adding to 17 existing holdings. Its largest new stake was Superior Group of Companies: 52,813 shares worth $447K.

By sector, the portfolio is most concentrated in Consumer Staples at 4.2% of assets, up from 2.6% a quarter earlier, followed by Consumer Discretionary and Healthcare.

On the sell side, the largest reduction was iShares iBoxx $ Investment Grade Corporate Bond ETF, an estimated $967K trimmed.

  • Cannon Financial Strategists's largest Q1 2020 buy was Superior Group of Companies: 52,813 shares worth $447K.
  • Cannon Financial Strategists added most to State Street SPDR S&P 600 Small Cap Value ETF in Q1 2020, an estimated $5.4M increase.
  • Cannon Financial Strategists's biggest Q1 2020 reduction was iShares iBoxx $ Investment Grade Corporate Bond ETF, cutting an estimated $967K.
  • Cannon Financial Strategists fully exited ExxonMobil in Q1 2020, selling an estimated $308K.
  • Cannon Financial Strategists's ten largest holdings make up 74% of its $134M portfolio in Q1 2020.
  • Cannon Financial Strategists opened 3 new positions and closed 6 in Q1 2020.
  • Cannon Financial Strategists's portfolio value fell 12% quarter-over-quarter to $134M.

Based on Cannon Financial Strategists's 13F filing for Q1 2020, filed 2 Oct 2024.