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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+4.56%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$153M
AUM Growth
+$22.7M
Cap. Flow
+$16.4M
Cap. Flow %
10.7%
Top 10 Hldgs %
74.21%
Holding
51
New
3
Increased
18
Reduced
20
Closed
1

Top Buys

Rank Stock Value
1
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$5.66M
2
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$3.19M
3
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$2.15M
4
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$1.73M
5
MUB icon
iShares National Muni Bond ETF
MUB
+$1.22M

Top Sells

Rank Stock Value
1
LQD icon
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
+$1.14M
2
BA icon
Boeing
BA
+$218K
3
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$106K
4
EFG icon
iShares MSCI EAFE Growth ETF
EFG
+$104K
5
VWO icon
Vanguard FTSE Emerging Markets ETF
VWO
+$81.8K

Sector Composition

Rank Sector Weight
1 Consumer Staples 2.58%
2 Healthcare 0.72%
3 Consumer Discretionary 0.48%
4 Utilities 0.45%
5 Industrials 0.21%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PRF icon
26
Invesco FTSE RAFI US 1000 ETF
PRF
$10B
$699K 0.46%
27,595
– –
PG icon
27
Procter & Gamble
PG
$339B
$626K 0.41%
5,009
– –
VEA icon
28
Vanguard FTSE Developed Markets ETF
VEA
$237B
$591K 0.39%
13,409
-2,476
-16% -$106K
IWN icon
29
iShares Russell 2000 Value ETF
IWN
$14.6B
$550K 0.36%
4,279
-8
-0.2% -$989
GIS icon
30
General Mills
GIS
$19.7B
$482K 0.31%
8,990
-75
-0.8% -$3.95K
VMBS icon
31
Vanguard Mortgage-Backed Securities ETF
VMBS
$15.7B
$464K 0.3%
8,732
+3,661
+72% +$195K
DUK icon
32
Duke Energy
DUK
$97.3B
$457K 0.3%
5,011
– –
EFA icon
33
iShares MSCI EAFE ETF
EFA
$80.2B
$455K 0.3%
6,549
+712
+12% +$48.1K
VEU icon
34
Vanguard FTSE All-World ex-US ETF
VEU
$70.2B
$416K 0.27%
7,743
-58
-0.7% -$3.01K
JNJ icon
35
Johnson & Johnson
JNJ
$625B
$392K 0.26%
2,685
-37
-1% -$5.02K
WMT icon
36
Walmart Inc
WMT
$890B
$367K 0.24%
9,267
-204
-2% -$8.1K
ABT icon
37
Abbott
ABT
$187B
$362K 0.24%
4,173
– –
ABBV icon
38
AbbVie
ABBV
$435B
$346K 0.23%
3,910
– –
VTV icon
39
Vanguard Morningstar Value ETF
VTV
$192B
$321K 0.21%
2,681
-14
-0.5% -$1.62K
UPS icon
40
United Parcel Service
UPS
$88.9B
$320K 0.21%
2,734
-234
-8% -$27.7K
XOM icon
41
ExxonMobil
XOM
$634B
$308K 0.2%
4,420
-500
-10% -$34.6K
TIP icon
42
iShares TIPS Bond ETF
TIP
$14.7B
$307K 0.2%
2,635
-5
-0.2% -$581
DIS icon
43
Walt Disney
DIS
$181B
$301K 0.2%
2,078
– –
VNQ icon
44
Vanguard Real Estate ETF
VNQ
$39.1B
$288K 0.19%
3,101
– –
VCSH icon
45
Vanguard Short-Term Corporate Bond ETF
VCSH
$45B
$273K 0.18%
3,373
+146
+5% +$11.8K
HSY icon
46
Hershey
HSY
$36.6B
$244K 0.16%
1,660
– –
SO icon
47
Southern Company
SO
$107B
$239K 0.16%
3,750
-69
-2% -$4.28K
SPY icon
48
State Street SPDR S&P 500 ETF Trust
SPY
$810B
$218K 0.14%
+678
New +$209K
MSFT icon
49
Microsoft
MSFT
$3.71T
$212K 0.14%
+1,346
New +$198K
JPM icon
50
JPMorgan Chase
JPM
$950B
$210K 0.14%
+1,507
New +$193K
1
2
3

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Cannon Financial Strategists's Q4 2019 Portfolio in Review

As of Q4 2019, Cannon Financial Strategists held 51 positions worth $153M, up 17% from $131M the previous quarter. Its ten largest holdings account for 74% of the portfolio.

Cannon Financial Strategists deployed $16.4M of net new capital in Q4 2019, opening 3 new positions and adding to 18 existing holdings. Its largest new stake was State Street SPDR S&P 500 ETF Trust: 678 shares worth $218K.

By sector, the portfolio is most concentrated in Consumer Staples at 2.6% of assets, down from 3% a quarter earlier, followed by Healthcare and Consumer Discretionary.

On the sell side, the largest reduction was iShares iBoxx $ Investment Grade Corporate Bond ETF, an estimated $1.14M trimmed.

  • Cannon Financial Strategists's largest Q4 2019 buy was State Street SPDR S&P 500 ETF Trust: 678 shares worth $218K.
  • Cannon Financial Strategists added most to iShares Core US Aggregate Bond ETF in Q4 2019, an estimated $5.66M increase.
  • Cannon Financial Strategists's biggest Q4 2019 reduction was iShares iBoxx $ Investment Grade Corporate Bond ETF, cutting an estimated $1.14M.
  • Cannon Financial Strategists fully exited Boeing in Q4 2019, selling an estimated $218K.
  • Cannon Financial Strategists's ten largest holdings make up 74% of its $153M portfolio in Q4 2019.
  • Cannon Financial Strategists opened 3 new positions and closed 1 in Q4 2019.
  • Cannon Financial Strategists's portfolio value rose 17% quarter-over-quarter to $153M.

Based on Cannon Financial Strategists's 13F filing for Q4 2019, filed 2 Oct 2024.