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CFS

Cannon Financial Strategists Portfolio holdings

AUM $879M
1-Year Est. Return 22.04%
This Fund
S&P 500
This Quarter Est. Return
+2.67%
1 Year Est. Return
+22.04%
3 Year Est. Return
+52.38%
5 Year Est. Return
+43.2%
10 Year Est. Return
–
AUM
$119M
AUM Growth
+$7.04M
Cap. Flow
+$4.06M
Cap. Flow %
3.43%
Top 10 Hldgs %
75.35%
Holding
44
New
1
Increased
16
Reduced
15
Closed
1

Top Buys

Rank Stock Value
1
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$2.03M
2
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$916K
3
BIV icon
Vanguard Intermediate-Term Bond ETF
BIV
+$867K
4
ICSH icon
iShares Ultra Short Duration Bond Active ETF
ICSH
+$786K
5
SPIP icon
State Street SPDR Portfolio TIPS ETF
SPIP
+$583K

Top Sells

Rank Stock Value
1
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$533K
2
VUG icon
Vanguard Morningstar Growth ETF
VUG
+$523K
3
VCIT icon
Vanguard Intermediate-Term Corporate Bond ETF
VCIT
+$449K
4
VWO icon
Vanguard FTSE Emerging Markets ETF
VWO
+$129K
5
TIP icon
iShares TIPS Bond ETF
TIP
+$113K

Sector Composition

Rank Sector Weight
1 Consumer Staples 2.49%
2 Healthcare 0.72%
3 Consumer Discretionary 0.59%
4 Utilities 0.37%
5 Energy 0.3%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PG icon
26
Procter & Gamble
PG
$339B
$526K 0.44%
4,799
+11
+0.2% +$1.17K
IWN icon
27
iShares Russell 2000 Value ETF
IWN
$14.6B
$517K 0.44%
4,287
+8
+0.2% +$966
GIS icon
28
General Mills
GIS
$19.7B
$475K 0.4%
9,050
+15
+0.2% +$775
DUK icon
29
Duke Energy
DUK
$97.3B
$442K 0.37%
5,011
– –
BSV icon
30
Vanguard Short-Term Bond ETF
BSV
$44.6B
$416K 0.35%
5,171
– –
EFA icon
31
iShares MSCI EAFE ETF
EFA
$80.2B
$373K 0.31%
5,681
– –
VEU icon
32
Vanguard FTSE All-World ex-US ETF
VEU
$68.5B
$367K 0.31%
7,201
-553
-7% -$27.9K
XOM icon
33
ExxonMobil
XOM
$634B
$351K 0.3%
4,578
– –
ABT icon
34
Abbott
ABT
$187B
$342K 0.29%
4,061
– –
VTV icon
35
Vanguard Morningstar Value ETF
VTV
$191B
$299K 0.25%
2,692
-768
-22% -$83.8K
UPS icon
36
United Parcel Service
UPS
$88.9B
$296K 0.25%
2,864
– –
ABBV icon
37
AbbVie
ABBV
$435B
$284K 0.24%
3,910
– –
VMBS icon
38
Vanguard Mortgage-Backed Securities ETF
VMBS
$15.5B
$263K 0.22%
4,974
– –
VCSH icon
39
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.7B
$260K 0.22%
3,227
+427
+15% +$34.1K
SPDW icon
40
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$41.6B
$232K 0.2%
7,846
– –
JNJ icon
41
Johnson & Johnson
JNJ
$625B
$226K 0.19%
1,625
-46
-3% -$6.37K
HSY icon
42
Hershey
HSY
$36.6B
$222K 0.19%
+1,660
New +$211K
CSGS
43
DELISTED
CSG Systems International
CSGS
$118K 0.1%
11,840
– –
VCIT icon
44
Vanguard Intermediate-Term Corporate Bond ETF
VCIT
$66.3B
– –
-5,165
Closed -$449K
1
2

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OHA
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HT
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AGDI
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MC
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ACA
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GKFF
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SA
SoftVest Advisors Abilene, Texas $872M AUM 28.76% 1-Year Est. Return
F1I
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Cannon Financial Strategists's Q2 2019 Portfolio in Review

As of Q2 2019, Cannon Financial Strategists held 44 positions worth $119M, up 6.3% from $112M the previous quarter. Its ten largest holdings account for 75% of the portfolio.

Cannon Financial Strategists deployed $4.06M of net new capital in Q2 2019, opening 1 new position and adding to 16 existing holdings. Its largest new stake was Hershey: 1,660 shares worth $222K.

By sector, the portfolio is most concentrated in Consumer Staples at 2.5% of assets, up from 2.3% a quarter earlier, followed by Healthcare and Consumer Discretionary.

On the sell side, the largest reduction was Vanguard Morningstar Small-Cap Value ETF, an estimated $533K trimmed.

  • Cannon Financial Strategists's largest Q2 2019 buy was Hershey: 1,660 shares worth $222K.
  • Cannon Financial Strategists added most to State Street SPDR S&P 600 Small Cap Value ETF in Q2 2019, an estimated $2.03M increase.
  • Cannon Financial Strategists's biggest Q2 2019 reduction was Vanguard Morningstar Small-Cap Value ETF, cutting an estimated $533K.
  • Cannon Financial Strategists fully exited Vanguard Intermediate-Term Corporate Bond ETF in Q2 2019, selling an estimated $449K.
  • Cannon Financial Strategists's ten largest holdings make up 75% of its $119M portfolio in Q2 2019.
  • Cannon Financial Strategists opened 1 new position and closed 1 in Q2 2019.
  • Cannon Financial Strategists's portfolio value rose 6.3% quarter-over-quarter to $119M.

Based on Cannon Financial Strategists's 13F filing for Q2 2019, filed 2 Oct 2024.