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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+7.85%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$432M
AUM Growth
-$45.5M
Cap. Flow
-$73.1M
Cap. Flow %
-16.94%
Top 10 Hldgs %
27.35%
Holding
316
New
5
Increased
94
Reduced
126
Closed
68

Top Buys

Rank Stock Value
1
NVDA icon
NVIDIA
NVDA
+$3.58M
2
MSFT icon
Microsoft
MSFT
+$1.29M
3
DFUS
Dimensional US Equity ETF
DFUS
+$1.16M
4
DFCF icon
Dimensional Core Fixed Income ETF
DFCF
+$987K
5
AVIG icon
Avantis Core Fixed Income ETF
AVIG
+$947K

Top Sells

Rank Stock Value
1
AVUS icon
Avantis US Equity ETF
AVUS
+$8.9M
2
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$7.21M
3
BIL icon
State Street SPDR Bloomberg 1-3 Month T-Bill ETF
BIL
+$6.89M
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$4.94M
5
BND icon
Vanguard Total Bond Market
BND
+$4.76M

Sector Composition

Rank Sector Weight
1 Technology 20.69%
2 Financials 11.75%
3 Healthcare 8.39%
4 Communication Services 5.69%
5 Industrials 5.26%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ITW icon
201
Illinois Tool Works
ITW
$78.2B
$300K 0.07%
1,150
-16
-1% -$4.17K
QQQ icon
202
Invesco QQQ Trust
QQQ
$463B
$299K 0.07%
496
-93
-16% -$53.3K
JMST icon
203
JPMorgan Ultra-Short Municipal Income ETF
JMST
$7.11B
$296K 0.07%
5,800
– –
SPHD icon
204
Invesco S&P 500 High Dividend Low Volatility ETF
SPHD
$3.33B
$294K 0.07%
5,952
+4
+0.1% +$195
OGS icon
205
ONE Gas
OGS
$4.99B
$291K 0.07%
3,600
– –
PWR icon
206
Quanta Services
PWR
$94.9B
$290K 0.07%
+700
New +$272K
AXON
207
Axon Enterprise
AXON
$42.5B
$283K 0.07%
395
+75
+23% +$56.9K
PRU icon
208
Prudential Financial
PRU
$41B
$283K 0.07%
2,730
-205
-7% -$21.6K
CG icon
209
Carlyle Group
CG
$16.1B
$282K 0.07%
4,500
– –
JBL icon
210
Jabil
JBL
$32.1B
$278K 0.06%
1,280
-20
-2% -$4.36K
LRGF icon
211
iShares US Equity Factor ETF
LRGF
$3.53B
$275K 0.06%
+3,982
New +$265K
PEY icon
212
Invesco High Yield Equity Dividend Achievers ETF
PEY
$1.14B
$268K 0.06%
12,726
+1,510
+13% +$31.9K
CGGR icon
213
Capital Group Growth ETF
CGGR
$24B
$265K 0.06%
6,034
-2,999
-33% -$127K
KHC icon
214
Kraft Heinz
KHC
$30.7B
$264K 0.06%
10,150
-250
-2% -$6.79K
D icon
215
Dominion Energy
D
$61.9B
$263K 0.06%
4,300
-460
-10% -$27.3K
GM icon
216
General Motors
GM
$68.3B
$262K 0.06%
4,300
-1,400
-25% -$78.1K
TGT icon
217
Target
TGT
$63.4B
$261K 0.06%
2,910
+215
+8% +$21.2K
PDI icon
218
PIMCO Dynamic Income Fund
PDI
$7.52B
$261K 0.06%
13,163
+1,640
+14% +$31.8K
DOL icon
219
WisdomTree True Developed International Fund
DOL
$803M
$260K 0.06%
4,181
+323
+8% +$19.7K
IHDG icon
220
WisdomTree International Hedged Quality Dividend Growth Fund
IHDG
$2.17B
$259K 0.06%
5,629
-591
-10% -$26.8K
BST icon
221
BlackRock Science and Technology Trust
BST
$1.56B
$258K 0.06%
6,232
-1
-0% -$39
BBUS icon
222
JPMorgan BetaBuilders US Equity ETF
BBUS
$8.63B
$241K 0.06%
2,000
– –
ELV icon
223
Elevance Health
ELV
$82.9B
$232K 0.05%
719
-21
-3% -$6.53K
ET icon
224
Energy Transfer Partners
ET
$69.8B
$229K 0.05%
13,320
-836
-6% -$14.7K
SBUX icon
225
Starbucks
SBUX
$119B
$228K 0.05%
2,690
-122
-4% -$10.9K
7 8
9
10 11

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WMA
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EGP
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FIM
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HFF
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GSIAS
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AWM
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LC
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Herold Advisors's Q3 2025 Portfolio in Review

As of Q3 2025, Herold Advisors held 316 positions worth $432M, down 9.5% from $477M the previous quarter. Its ten largest holdings account for 27% of the portfolio.

Herold Advisors withdrew a net $73.1M in Q3 2025, closing 68 positions and reducing 126 holdings. Its most notable exit was Invesco S&P 500 Equal Weight ETF, an estimated $7.21M position sold in full.

By sector, the portfolio is most concentrated in Technology at 21% of assets, up from 16% a quarter earlier, followed by Financials and Healthcare.

Against the trend, Herold Advisors opened a new position in Avantis International Large Cap Value ETF worth $361K.

  • Herold Advisors's largest Q3 2025 buy was Avantis International Large Cap Value ETF: 5,351 shares worth $361K.
  • Herold Advisors added most to NVIDIA in Q3 2025, an estimated $3.58M increase.
  • Herold Advisors's biggest Q3 2025 reduction was Avantis US Equity ETF, cutting an estimated $8.9M.
  • Herold Advisors fully exited Invesco S&P 500 Equal Weight ETF in Q3 2025, selling an estimated $7.21M.
  • Herold Advisors's ten largest holdings make up 27% of its $432M portfolio in Q3 2025.
  • Herold Advisors opened 5 new positions and closed 68 in Q3 2025.
  • Herold Advisors's portfolio value fell 9.5% quarter-over-quarter to $432M.

Based on Herold Advisors's 13F filing for Q3 2025, filed 13 Nov 2025.