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HA

Herold Advisors Portfolio holdings

AUM $455M
1-Year Est. Return 22.2%
This Fund
S&P 500
This Quarter Est. Return
+8.45%
1 Year Est. Return
+22.2%
3 Year Est. Return
+70.39%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$477M
AUM Growth
+$21.6M
Cap. Flow
-$7.69M
Cap. Flow %
-1.61%
Top 10 Hldgs %
23.87%
Holding
321
New
39
Increased
114
Reduced
121
Closed
10

Top Buys

Rank Stock Value
1
BIL icon
State Street SPDR Bloomberg 1-3 Month T-Bill ETF
BIL
+$6.88M
2
CGDV icon
Capital Group Dividend Value ETF
CGDV
+$2.11M
3
DSL
DoubleLine Income Solutions Fund
DSL
+$1.38M
4
T icon
AT&T
T
+$776K
5
CGGE
Capital Group Global Equity ETF
CGGE
+$656K

Top Sells

Rank Stock Value
1
NVDA icon
NVIDIA
NVDA
+$2.78M
2
MSFT icon
Microsoft
MSFT
+$2.26M
3
COWZ icon
Pacer US Cash Cows 100 ETF
COWZ
+$1.8M
4
AVIG icon
Avantis Core Fixed Income ETF
AVIG
+$962K
5
AAPL icon
Apple
AAPL
+$934K

Sector Composition

Rank Sector Weight
1 Technology 16.16%
2 Financials 10.55%
3 Healthcare 7.11%
4 Communication Services 5.82%
5 Energy 4.43%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DIS icon
76
Walt Disney
DIS
$170B
$1.77M 0.37%
14,251
+506
+4% +$52.6K
GLD icon
77
SPDR Gold Trust
GLD
$130B
$1.74M 0.37%
5,715
-899
-14% -$272K
ED icon
78
Consolidated Edison
ED
$41.4B
$1.74M 0.37%
17,355
-492
-3% -$52.1K
BMY icon
79
Bristol-Myers Squibb
BMY
$124B
$1.72M 0.36%
37,209
+536
+1% +$26.3K
BKLC icon
80
BNY Mellon US Large Cap Core Equity ETF
BKLC
$5.39B
$1.72M 0.36%
14,526
-3,024
-17% -$331K
JQUA icon
81
JPMorgan US Quality Factor ETF
JQUA
$8.1B
$1.64M 0.34%
27,279
+91
+0.3% +$5.2K
SPHY icon
82
State Street SPDR Portfolio High Yield Bond ETF
SPHY
$11.4B
$1.63M 0.34%
68,594
+2,254
+3% +$52.5K
SCHG icon
83
Schwab US Large-Cap Growth ETF
SCHG
$59.7B
$1.59M 0.33%
54,391
-13,805
-20% -$365K
NEE icon
84
NextEra Energy
NEE
$185B
$1.58M 0.33%
22,703
-4,782
-17% -$332K
SHEL icon
85
Shell
SHEL
$242B
$1.53M 0.32%
21,798
+859
+4% +$57.6K
AMT icon
86
American Tower
AMT
$79.2B
$1.53M 0.32%
6,919
+79
+1% +$17.1K
RTX icon
87
RTX Corp
RTX
$261B
$1.52M 0.32%
10,432
-48
-0.5% -$6.4K
FTSM icon
88
First Trust Enhanced Short Maturity ETF
FTSM
$6.5B
$1.51M 0.32%
25,183
-3,947
-14% -$236K
CSCO icon
89
Cisco
CSCO
$441B
$1.49M 0.31%
21,468
+475
+2% +$29.2K
CMCSA icon
90
Comcast
CMCSA
$85B
$1.47M 0.31%
41,228
-5,033
-11% -$174K
PM icon
91
Philip Morris
PM
$301B
$1.47M 0.31%
8,061
+622
+8% +$107K
BRK.A icon
92
Berkshire Hathaway Class A
BRK.A
$1.06T
$1.46M 0.31%
2
– –
ABT icon
93
Abbott
ABT
$175B
$1.45M 0.3%
10,640
-1,700
-14% -$224K
RDVY icon
94
First Trust Rising Dividend Achievers ETF
RDVY
$24.3B
$1.43M 0.3%
22,805
+4
+0% +$235
DSL
95
DoubleLine Income Solutions Fund
DSL
$1.22B
$1.41M 0.3%
+114,950
New +$1.38M
MCD icon
96
McDonald's
MCD
$190B
$1.4M 0.29%
4,785
-672
-12% -$207K
NKE icon
97
Nike
NKE
$64.9B
$1.37M 0.29%
19,297
-4,631
-19% -$278K
NTSX icon
98
WisdomTree US Efficient Core Fund
NTSX
$1.35B
$1.35M 0.28%
27,000
– –
BA icon
99
Boeing
BA
$169B
$1.33M 0.28%
6,331
-1,029
-14% -$194K
ORCL icon
100
Oracle
ORCL
$364B
$1.28M 0.27%
5,856
+5
+0.1% +$807
2 3
4
5 6

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AWM
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WMA
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EGP
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FIM
FWL Investment Management Dallas, Texas $456M AUM 60.63% 1-Year Est. Return
HFF
Halter Ferguson Financial Carmel, Indiana $456M AUM 49.85% 1-Year Est. Return
GSIAS
Garden State Investment Advisory Services Red Bank, New Jersey $455M AUM 25.41% 1-Year Est. Return
AWM
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LC
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Herold Advisors's Q2 2025 Portfolio in Review

As of Q2 2025, Herold Advisors held 321 positions worth $477M, up 4.7% from $455M the previous quarter. Its ten largest holdings account for 24% of the portfolio.

Herold Advisors's Q2 2025 filing shows 39 new, 114 increased, 121 reduced and 10 closed positions. Its largest new stake was State Street SPDR Bloomberg 1-3 Month T-Bill ETF: 75,161 shares worth $6.89M. The largest sale was NVIDIA, an estimated $2.78M.

By sector, the portfolio is most concentrated in Technology at 16% of assets, up from 15% a quarter earlier, followed by Financials and Healthcare.

  • Herold Advisors's largest Q2 2025 buy was State Street SPDR Bloomberg 1-3 Month T-Bill ETF: 75,161 shares worth $6.89M.
  • Herold Advisors added most to AT&T in Q2 2025, an estimated $776K increase.
  • Herold Advisors's biggest Q2 2025 reduction was NVIDIA, cutting an estimated $2.78M.
  • Herold Advisors fully exited Pacer US Cash Cows 100 ETF in Q2 2025, selling an estimated $1.8M.
  • Herold Advisors's ten largest holdings make up 24% of its $477M portfolio in Q2 2025.
  • Herold Advisors opened 39 new positions and closed 10 in Q2 2025.
  • Herold Advisors's portfolio value rose 4.7% quarter-over-quarter to $477M.

Based on Herold Advisors's 13F filing for Q2 2025, filed 14 Aug 2025.