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AA

Advisory Alpha Portfolio holdings

AUM $4.08B
1-Year Est. Return 20.62%
This Fund
S&P 500
This Quarter Est. Return
+12.69%
1 Year Est. Return
+20.62%
3 Year Est. Return
+50.27%
5 Year Est. Return
+41.94%
10 Year Est. Return
+114.94%
AUM
$4.08B
AUM Growth
+$418M
Cap. Flow
+$36.3M
Cap. Flow %
0.89%
Top 10 Hldgs %
47.8%
Holding
612
New
67
Increased
287
Reduced
187
Closed
41

Top Buys

Rank Stock Value
1
XLK icon
State Street Technology Select Sector SPDR ETF
XLK
+$9.79M
2
XLP icon
State Street Consumer Staples Select Sector SPDR ETF
XLP
+$9.19M
3
PJUN icon
Innovator US Equity Power Buffer ETF June
PJUN
+$6.92M
4
SPSB icon
State Street SPDR Portfolio Short Term Corporate Bond ETF
SPSB
+$4.48M
5
PMAY icon
Innovator US Equity Power Buffer ETF May
PMAY
+$4.09M

Top Sells

Rank Stock Value
1
XLU icon
State Street Utilities Select Sector SPDR ETF
XLU
+$15.5M
2
PAUG icon
Innovator US Equity Power Buffer ETF August
PAUG
+$7.52M
3
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$7.09M
4
XLI icon
State Street Industrial Select Sector SPDR ETF
XLI
+$6.17M
5
DE icon
Deere & Co
DE
+$5.84M

Sector Composition

Rank Sector Weight
1 Miscellaneous 87.84%
2 Technology 4.19%
3 Financials 1.35%
4 Consumer Discretionary 1.35%
5 Industrials 1.28%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
GOOGL icon
51
Alphabet (Google) Class A
GOOGL
$4.17T
$14.2M 0.35%
39,867
+2,073
+5% +$746K
PJUN icon
52
Innovator US Equity Power Buffer ETF June
PJUN
$980M
$13.4M 0.33%
309,557
+160,929
+108% +$6.92M
TSLA icon
53
Tesla
TSLA
$1.4T
$13.2M 0.32%
31,453
+2,470
+9% +$982K
GOOG icon
54
Alphabet (Google) Class C
GOOG
$4.12T
$13.1M 0.32%
37,077
+1,642
+5% +$587K
SJNK icon
55
State Street SPDR Bloomberg Short Term High Yield Bond ETF
SJNK
$4.8B
$13M 0.32%
518,155
-10,888
-2% -$273K
SPY icon
56
State Street SPDR S&P 500 ETF Trust
SPY
$816B
$11.9M 0.29%
15,953
-2,843
-15% -$2.06M
VBR icon
57
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.6B
$11.8M 0.29%
48,560
+2,775
+6% +$646K
BSJQ icon
58
Invesco BulletShares 2026 High Yield Corporate Bond ETF
BSJQ
$809M
$11.7M 0.29%
507,769
+34,078
+7% +$788K
DFIV icon
59
Dimensional International Value ETF
DFIV
$22.4B
$10.7M 0.26%
198,674
+4,767
+2% +$262K
IJH icon
60
iShares Core S&P Mid-Cap ETF
IJH
$125B
$10.5M 0.26%
135,810
-163
-0.1% -$12K
BSJR icon
61
Invesco BulletShares 2027 High Yield Corporate Bond ETF
BSJR
$903M
$10.4M 0.26%
465,244
+33,111
+8% +$743K
VBK icon
62
Vanguard Morningstar Small-Cap Growth ETF
VBK
$23.8B
$10M 0.25%
27,456
+1,130
+4% +$385K
META icon
63
Meta Platforms (Facebook)
META
$1.56T
$9.78M 0.24%
17,351
+2,851
+20% +$1.74M
DFSV
64
Dimensional US Small Cap Value ETF
DFSV
$8.42B
$9.24M 0.23%
238,078
+14,551
+7% +$544K
DISV icon
65
Dimensional International Small Cap Value ETF
DISV
$5.31B
$9.14M 0.22%
227,732
+14,722
+7% +$611K
LLY icon
66
Eli Lilly
LLY
$1.02T
$8.68M 0.21%
7,238
+1,047
+17% +$1.07M
BRK.B icon
67
Berkshire Hathaway Class B
BRK.B
$1.08T
$8.37M 0.21%
16,722
+2,425
+17% +$1.17M
AMAT icon
68
Applied Materials
AMAT
$363B
$7.86M 0.19%
10,869
-661
-6% -$305K
CAT icon
69
Caterpillar
CAT
$374B
$7.6M 0.19%
7,135
+1,091
+18% +$958K
PG icon
70
Procter & Gamble
PG
$340B
$7.26M 0.18%
49,531
+26,553
+116% +$3.86M
VTI icon
71
Vanguard Morningstar Total Stock Market ETF
VTI
$688B
$7.25M 0.18%
19,577
-131
-0.7% -$46.8K
VUG icon
72
Vanguard Morningstar Growth ETF
VUG
$229B
$7.16M 0.18%
83,149
-3,083
-4% -$259K
BSJS icon
73
Invesco BulletShares 2028 High Yield Corporate Bond ETF
BSJS
$764M
$7.11M 0.17%
327,100
+24,928
+8% +$544K
JPST icon
74
JPMorgan Ultra-Short Income ETF
JPST
$41B
$6.91M 0.17%
136,583
-7,405
-5% -$374K
JPM icon
75
JPMorgan Chase
JPM
$952B
$6.7M 0.16%
20,476
+6,910
+51% +$2.15M
1 2
3
4 5

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GCL
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PI
PGGM Investments Zeist, Netherlands $4.06B AUM 24.91% 1-Year Est. Return
RSWM
Robertson Stephens Wealth Management San Francisco, California $4.06B AUM 32.22% 1-Year Est. Return
PL
Plancorp LLC Saint Louis, Missouri $4.1B AUM 25.19% 1-Year Est. Return
DWP
Daymark Wealth Partners Cincinnati, Ohio $4.1B AUM 28.59% 1-Year Est. Return
AL
Aspiriant LLC Los Angeles, California $4.05B AUM 19.01% 1-Year Est. Return
BHC
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Advisory Alpha's Q2 2026 Portfolio in Review

As of Q2 2026, Advisory Alpha held 612 positions worth $4.08B, up 11% from $3.66B the previous quarter. Its ten largest holdings account for 48% of the portfolio.

Advisory Alpha's Q2 2026 filing shows 67 new, 287 increased, 187 reduced and 41 closed positions. Its largest new stake was Bluerock Private Real Estate Fund: 193,822 shares worth $2.52M. The largest sale was State Street Utilities Select Sector SPDR ETF, an estimated $15.5M.

By sector, the portfolio is most concentrated in Miscellaneous at 88% of assets, down from 89% a quarter earlier, followed by Technology and Financials.

  • Advisory Alpha's largest Q2 2026 buy was Bluerock Private Real Estate Fund: 193,822 shares worth $2.52M.
  • Advisory Alpha added most to State Street Technology Select Sector SPDR ETF in Q2 2026, an estimated $9.79M increase.
  • Advisory Alpha's biggest Q2 2026 reduction was State Street Utilities Select Sector SPDR ETF, cutting an estimated $15.5M.
  • Advisory Alpha fully exited ProShares Ultra Semiconductors in Q2 2026, selling an estimated $987K.
  • Advisory Alpha's ten largest holdings make up 48% of its $4.08B portfolio in Q2 2026.
  • Advisory Alpha opened 67 new positions and closed 41 in Q2 2026.
  • Advisory Alpha's portfolio value rose 11% quarter-over-quarter to $4.08B.

Based on Advisory Alpha's 13F filing for Q2 2026, filed 11 Aug 2026.