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Advisory Alpha

Advisory Alpha Portfolio holdings

AUM $4.08B Turnover 17.65%
1-Year Est. Return 20.62%
This Fund
S&P 500
This Quarter Est. Return
+12.69%
1 Year Est. Return
+20.62%
3 Year Est. Return
+50.27%
5 Year Est. Return
+41.94%
10 Year Est. Return
+114.94%
AUM
$4.08B
AUM Growth
+$418M
Cap. Flow
+$36.3M
Cap. Flow %
0.89%
Top 10 Hldgs %
47.8%
Holding
612
New
67
Increased
287
Reduced
187
Closed
41
Avg Time Held
2.5 years
Top 10 Avg Time Held
4.7 years
Top 20 Avg Time Held
3.7 years
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow Held Since
GOOGL icon
51
Alphabet (Google) Class A
GOOGL
$4.22T
$14.2M 0.35%
39,867
+2,073
+5% +$746K
2019 Q3
27 quarters
PJUN icon
52
Innovator US Equity Power Buffer ETF June
PJUN
$883M
$13.4M 0.33%
309,557
+160,929
+108% +$6.92M
2022 Q2
16 quarters
TSLA icon
53
Tesla
TSLA
$1.45T
$13.2M 0.32%
31,453
+2,470
+9% +$982K
2019 Q3
27 quarters
GOOG icon
54
Alphabet (Google) Class C
GOOG
$4.16T
$13.1M 0.32%
37,077
+1,642
+5% +$587K
2021 Q2
20 quarters
SJNK icon
55
State Street SPDR Bloomberg Short Term High Yield Bond ETF
SJNK
$4.39B
$13M 0.32%
518,155
-10,888
-2% -$273K
2025 Q1
5 quarters
SPY icon
56
State Street SPDR S&P 500 ETF Trust
SPY
$819B
$11.9M 0.29%
15,953
-2,843
-15% -$2.06M
2019 Q3
27 quarters
VBR icon
57
Vanguard Morningstar Small-Cap Value ETF
VBR
$35.8B
$11.8M 0.29%
48,560
+2,775
+6% +$646K
2023 Q2
12 quarters
BSJQ icon
58
Invesco BulletShares 2026 High Yield Corporate Bond ETF
BSJQ
$705M
$11.7M 0.29%
507,769
+34,078
+7% +$788K
2021 Q4
18 quarters
DFIV icon
59
Dimensional International Value ETF
DFIV
$21.7B
$10.7M 0.26%
198,674
+4,767
+2% +$262K
2022 Q3
15 quarters
IJH icon
60
iShares Core S&P Mid-Cap ETF
IJH
$121B
$10.5M 0.26%
135,810
-163
-0.1% -$12K
2016 Q4
38 quarters
BSJR icon
61
Invesco BulletShares 2027 High Yield Corporate Bond ETF
BSJR
$942M
$10.4M 0.26%
465,244
+33,111
+8% +$743K
2022 Q4
14 quarters
VBK icon
62
Vanguard Morningstar Small-Cap Growth ETF
VBK
$22.3B
$10M 0.25%
27,456
+1,130
+4% +$385K
2024 Q1
9 quarters
META icon
63
Meta Platforms (Facebook)
META
$1.78T
$9.8M 0.24%
17,351
+2,851
+20% +$1.74M
2023 Q1
13 quarters
DFSV icon
64
U.S. Small Cap Value Portfolio ETF Class Shares
DFSV
$8.07B
$9.24M 0.23%
238,078
+14,551
+7% +$544K
2022 Q3
15 quarters
DISV icon
65
Dimensional International Small Cap Value ETF
DISV
$5.09B
$9.14M 0.22%
227,732
+14,722
+7% +$611K
2022 Q3
15 quarters
LLY icon
66
Eli Lilly
LLY
$1.11T
$8.68M 0.21%
7,238
+1,047
+17% +$1.07M
2019 Q3
27 quarters
BRK.B icon
67
Berkshire Hathaway Class B
BRK.B
$1.14T
$8.37M 0.21%
16,722
+2,425
+17% +$1.17M
2020 Q2
24 quarters
AMAT icon
68
Applied Materials
AMAT
$332B
$7.86M 0.19%
10,869
-661
-6% -$305K
2021 Q3
19 quarters
CAT icon
69
Caterpillar
CAT
$334B
$7.6M 0.19%
7,135
+1,091
+18% +$958K
2018 Q4
30 quarters
PG icon
70
Procter & Gamble
PG
$366B
$7.26M 0.18%
49,531
+26,553
+116% +$3.86M
2018 Q4
30 quarters
VTI icon
71
Vanguard Morningstar Total Stock Market ETF
VTI
$693B
$7.25M 0.18%
19,577
-131
-0.7% -$46.8K
2021 Q2
20 quarters
VUG icon
72
Vanguard Morningstar Growth ETF
VUG
$230B
$7.16M 0.18%
83,149
-3,083
-4% -$259K
2019 Q1
29 quarters
BSJS icon
73
Invesco BulletShares 2028 High Yield Corporate Bond ETF
BSJS
$773M
$7.11M 0.17%
327,100
+24,928
+8% +$544K
2023 Q4
10 quarters
JPST icon
74
JPMorgan Ultra-Short Income ETF
JPST
$42.5B
$6.91M 0.17%
136,583
-7,405
-5% -$374K
2021 Q1
21 quarters
JPM icon
75
JPMorgan Chase
JPM
$893B
$6.7M 0.16%
20,476
+6,910
+51% +$2.15M
2020 Q3
23 quarters

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Advisory Alpha's Q2 2026 Portfolio in Review

As of Q2 2026, Advisory Alpha held 612 positions worth $4.08B, up 11% from $3.66B the previous quarter. Its ten largest holdings account for 48% of the portfolio.

Advisory Alpha's Q2 2026 filing shows 67 new, 287 increased, 187 reduced and 41 closed positions. Its largest new stake was Bluerock Private Real Estate Fund: 193,822 shares worth $2.52M. The largest sale was State Street Utilities Select Sector SPDR ETF, an estimated $15.5M.

By sector, the portfolio is most concentrated in Miscellaneous at 88% of assets, down from 89% a quarter earlier, followed by Technology and Financials.

  • Advisory Alpha's largest Q2 2026 buy was Bluerock Private Real Estate Fund: 193,822 shares worth $2.52M.
  • Advisory Alpha added most to State Street Technology Select Sector SPDR ETF in Q2 2026, an estimated $9.8M increase.
  • Advisory Alpha's biggest Q2 2026 reduction was State Street Utilities Select Sector SPDR ETF, cutting an estimated $15.5M.
  • Advisory Alpha fully exited ProShares Ultra Semiconductors in Q2 2026, selling an estimated $987K.
  • Advisory Alpha's ten largest holdings make up 48% of its $4.08B portfolio in Q2 2026.
  • Advisory Alpha opened 67 new positions and closed 41 in Q2 2026.
  • Advisory Alpha's portfolio value rose 11% quarter-over-quarter to $4.08B.

Based on Advisory Alpha's 13F filing for Q2 2026, filed 11 Aug 2026.